Viral K-beauty brand Pureseoul is opening ‘second, even bigger’ store in Manchester
PureSeoul is opening a second Manchester store at the Trafford Centre
K-Beauty brand Pureseoul has announced plans for a second Manchester store, and this time, they’re taking on the Trafford Centre.
Packed full of cult Korean beauty products including skincare and make-up, Pureseoul had an impressive launch into the city with its Arndale opening last year.
Anyone with a passing interest in skincare and beauty knows that no one makes products quite like Korea.
From facemasks and serums to lip tints and eyeshadow palettes, Pureseoul is a haven for all things beauty.
And following its northern debut last year, the beauty retailer is now setting its sights on an ‘even bigger’ base for us.
Pureseoul has confirmed it’s taken on a unit at the Trafford Centre in Manchester, which will be its 11th in the UK.
Co-founder Gracie Tullio said: “This isn’t just another Manchester store.
“Our northern community is incredibly loyal and engaged. Arndale brought the bright energy of the city –
students, young professionals, Gen-Z K-Beauty lovers.
“Trafford Centre offers an opportunity for something different: families, day-trippers, weekend explorers, with time to dwell and explore our curations.
“We’ve always known there were thousands more fans we hadn’t been able to reach – until now!”
Simon Layton, Centre Director at Trafford Centre, said: “We’re really excited to welcome PURESEOUL to Trafford Centre – it’s a fantastic addition to our ever-growing beauty offering.
“We’re seeing a real boom in the beauty sector at the centre, with more and more visitors coming to us as a one-stop destination for all things beauty.
“As the top-rated Korean beauty brand in the UK, with a hugely popular following, PURESEOUL brings something fresh and exciting to that mix, which we’re sure will really resonate with our visitors.”
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Featured image: The Manc Group