Aldi has officially been dethroned, as the UK has a new cheapest supermarket for the first time in nearly two years.
We know that two years doesn’t sound like that long of a timeframe, but when you consider the fact that consumer choice company Which? names the UK’s cheapest supermarket every month based on its latest data, you begin to realise that it’s a slightly more impressive feat than it initially sounds.
For the past 21 months, Aldi has reigned supreme in the Which? rankings – claiming the title of the UK’s cheapest on a consecutive basis.
As it does every month, Which? checked the prices of 76 popular branded and own-brand groceries at eight of the UK’s biggest supermarkets throughout July to see how they compared, with items including things like Hovis sliced bread, milk, and cheese.
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For each supermarket, the company works out the average price of each item across the month, then adds those up to get each one’s average total price.
The average price for a shop of all the 76 items in July would’ve set Lidl shoppers back £128.40, compared to £129.25 at Aldi.
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Lidl has been named the UK’s cheapest supermarket / Credit: Lidl GB
The next cheapest after Lidl and Aldi was Asda, which doesn’t offer loyalty prices in the same way its competitors, but even then, the price was 9% more than at Lidl for our shopping list.
Meanwhile, the latest data found that shopping at Tesco without a loyalty card was still cheaper than shopping at Morrisons with one.
Sainsbury’s was running Nectar price promotions on 15 items on our list, while Tesco had Clubcard prices on 16, Lidl had three items with a loyalty discount, and Morrisons had More Card scheme discounts on only two items in the basket.
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Aldi has been dethroned for the first time since October 2023 / Credit: Aldi UK
On the other end of the spectrum, as you might expect, was Waitrose – with the price for the 76 items here setting shoppers back £170.91 in total, which is more than £42, or 33%, more than Lidl.
Waitrose also offers some loyalty prices to members, but there were none for items on the Which? shopping list this month.
When it comes to annual grocery price inflation, this figure was found to have jumped to 5.2% in the four weeks leading up to 13 July, according to market analysis from Worldpanel by Numerator, which is the highest level since January 2024.
Prices are rising faster for items such as chocolate, butters and spreads, and fresh meat, and they are falling fastest for dog food, sugar, confectionery, and laundry.
Featured Image – Aldi
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Popular Manchester-founded bridal brand to host its biggest-ever sample sale THIS weekend
Daisy Jackson
A popular bridal brand that was founded here in Greater Manchester is hosting its biggest ever sample sale this weekend.
Six Stories is known for its modern bridal wear that covers everything from hen do, to getting ready pyjama sets, to the big day itself.
It’s known for its cool aesthetic, featuring clean silhouettes, slogan t-shirts, lace details, and embroidered veils.
While the contemporary bridal wear brand is stocked inside Selfridges, most of us have shopped its collections digitally.
So the Six Stories sample sale this weekend will be a chance to get hands-on with the brand, and potentially bag a real bargain.
Six Stories will host its biggest-ever sample sale in Manchester
There’ll be a wide range of items, from bridesmaid dresses to bridal accessories, on sale at the ‘best prices we’ve ever done’.
Six Stories will be filling Victoria Warehouse with thousands of fashion pieces and accessories.
It’s all taking place at the Grade II-listed former swimming baths on 16 and 17 May, between 10am and 5pm.
You don’t need a ticket – just turn up. Find out more here.
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Emily Sergeant -
5th August 2025 
