Aldi has been named as the cheapest supermarket of the year in 2024, according to Which? research.
You may remember that at the start of each year, Which? usually releases a list of which UK supermarkets our money went the furthest in over the previous year, and 2024 is absolutely no different, as the consumer choice company has revealed that Aldi shoppers saved the most money overall.
Each month during 2024, Which? tracked thousands of grocery prices across eight of the UK’s biggest supermarkets to find out how much each shop was charging for everyday items.
The analysis was based off a basket of 56 basic items, with both branded and own-brand items such as Birds Eye Peas, Hovis bread, milk, and butter being used, and included special offer prices and loyalty prices where applicable, but not multi-buys.
Aldi has been named as the cheapest supermarket of the year in 2024 / Credit: Simon Hadley (via Aldi UK)
Aldi took the top spot over rivals Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco, and Waitrose.
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The budget retailer was found to be the cheapest supermarket for all 12 months of the year, with the research finding that shoppers who stocked up there would have saved £393 on average, compared to the most expensive alternative, over the course of the year.
The results for the final month of the year in December showed that a shopping list of 56 groceries would’ve set shoppers back £100.29, on average, at Aldi.
Unsurprisingly, on the other end of the spectrum, Waitrose came out as the most expensive, as it was £29.54 pricier than Aldi in December.
It was therefore found to be the most expensive supermarket every month throughout 2024 for the smaller shop.
Each month, Which? also compares the cost of a larger trolley of more than 150 items, and does not include discounter supermarkets Aldi and Lidl in this, as they do not always stock some of these products.
Asda was the cheapest supermarket for a larger trolley for nine months of the year, but it has been faced strong challenge from Tesco Clubcard prices.
Featured Image – Aldi
Shopping
Aldi is hiring an official chicken nugget taster to send FREE nuggets to
Emily Sergeant
Aldi is in the process of adding to its eclectic team of taste testers, and this time, chicken nuggets are in the hot seat.
The budget supermarket is no stranger to calling on members of the public to try out new products before they get released in store, whether it be recruiting someone to sample all of its different wines, crisps, beers, or even chocolate Easter eggs, but this is the first time Aldi will be hiring an official Chicken Nugget Taster.
One lucky shopper will get the chance to take on their ‘dream job’, receiving a variety of Aldi nuggets for free in exchange for feedback.
That’s right, nugget connoisseurs will receive a selection of Aldi’s best-selling nuggets to sample for free – including the popular Share the Love ‘Love Nuggets’ with Date Ketchup, which are set to return to stores once again from 10 February as part of the Valentine’s range.
Not only that, but the successful applicant will also receive a selection of the supermarket’s classics and well as different takes on the nugget to try out.
Aldi is hiring an official chicken nugget taster to send free nuggets to / Credit: Aldi Corporate
And what’s in it for Aldi? All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the Buying Team on what products to stock in the future.
“The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours,” explained Julie Ashfield, who is the Chief Commercial Officer at Aldi UK.
“Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”
Fancy it then? To be in with a chance of landing this tasty job, all you need to do is send a video application stating your name, age, and social media handles, and then say why you love chicken nuggets so much and why you should become Aldi’s first-ever Nugget Taster.
Entries are now open, and you have until 11:59pm on 4 February to apply by emailing [email protected].
Featured Image – Broken Sphere (via Wikimedia Commons)
Shopping
Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Emily Sergeant -
8th January 2025 
