Viral K-Beauty brand Pureseoul is opening a store at Manchester Arndale
PureSeoul is opening a K-Beauty store in Manchester Arndale. Credit: The Manc Group
Any skincare enthusiast knows that nowhere makes products quite K-Beauty brands – and now Pureseoul is set to open its first Manchester store.
The viral favourite is set to move into the Manchester Arndale later this month, with shelves packed with Korean skincare and beauty products.
When Pureseoul opened stores elsewhere in the UK, hundreds of fans queued up to get inside from as early as 5am.
That’s partly because of their incredible opening day goodie bags, with the first 200 in the queue in Manchester set to receive more than £300 worth of the store’s most-loved products.
Korean beauty and skincare has been a favourite among beauty gurus for years, but we usually have to buy these cult products online. Now shoppers will be able to browse in person.
Pureseoul is the UK’s leading K-Beauty retailer with shops already open in London, Birmingham, Brighton and Oxford.
Their Manchester store will be their first foray up north, promising to fill the 1,500 sq ft Arndale unit with more than 1,000 iconic Korean beauty and skincare products, plus the latest K-Beauty trends and must-haves.
There’ll be Pureseoul-exclusive brands like Torriden, Rom&nd, Beplain, and AOU just to name a few, in addition to innovative beauty tools.
Shoppers can also enjoy in-store demonstrations and personalised product recommendations from staff.
Gracie Tullio, co-founder and creative director, said: “We are thrilled to announce the opening of our largest store so far, located in the heart of Manchester!
“After working closely with the Arndale team for over a year to find the perfect location, we are excited to welcome more than 2,000 fans on our opening day to join in the celebrations.
“Our Manchester customers have shown incredible support on our social media, making it the most requested city for our next store. We are honoured to create this new space for a community that truly loves Korean Beauty.”
Felicity Loftus, marketing team lead, added: “We’re thrilled to finally bring the IRL K-Beauty experience to the North!
“After the major success of our recent openings, we’re excited to bring back our viral K-Beauty goodie bag for the first 200 in line alongside over 5000 additional goodies for everyone attending on opening day. We can’t wait to welcome and celebrate with our Northern community!”
Pureseoul will open on the first floor of the Manchester Arndale, near River Island and Next, on Wednesday 27 November at 11am.
Goodie bags worth more than £300 will be given out to the first 200 people in the queue.
Read more
- First look – Manchester’s magical Christmas karaoke cabins are back in town
- Manchester Christmas Markets 2024 – dates, locations, times, map and stalls
- This company is looking to hire the UK’s first cheese fondue tester
Featured image: The Manc Group