We hear the word immersive thrown around a lot these days, but if the notion of walking through some of your favourite fantasy and sci-fi worlds in a state-of-the-art XR tour doesn’t fit the definition, we don’t know what does.
Get ready to pull on a headset and be dropped into a different universe, Mancs.
This is Immersia XR: an industry-leading immersive entertainment and XR (extended reality) experience has just been unveiled right here in Greater Manchester.
Anyone for a ride on a magic carpet?
Credit: The Manc GroupCredit: Immersia XR (supplied)
Immersia XR specialises in what they call ‘Walking XR Theatre – a new term for a new kind of experience’, and boasts big plaudits across the board, with an average Google rating of 4.8 from dozens of reviews already.
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Having just made its Manchester debut to the public at Trafford Palazzo (located right next to 0161’s famous Trafford Centre) this summer, the new addition brings cutting-edge technology blended with iconic family-favourite tales in an “unforgettable walk-through format.”
A lucky few have been treated to our first time, including us here at The Manc, and you’ll have to take our word for it when we tell you it’s a truly incredible experience.
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It’s the first of its kind in the UK and Europe, and although there are other similar VR and AR offerings around the region, you won’t find anything quite like ‘walking theatre’ and this free-roam experience.
Credit: Supplied
As you can see above, there are a number of experiences to be enjoyed right from the off, including two modes inspired by childhood classics, Alice in Wonderland and Tales of Aladdin.
Ever fancied trying your hand as an astronaut and walking on the surface of the moon as you look back at the Earth below? Course you have! No training involved in this one, either.
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Take that, Katy Perry, you can keep your short-lived Blue Origin nonsense to yourself.
Immersia XR’s ambition doesn’t stop there, though, as they are also preparing to introduce the exciting new ‘Terracotta Army’ experience in the near future.
Here’s a glimpse at how it looks inside the goggles:
Already open to the public and running up until Sunday, 6 July 2025, Immersia XR is fun for all ages, with kid-friendly zones and accessible narratives built into the experience.
Best of all, there are actually very few bells and whistles; no screens, no controllers – it’s just you walking through the story of your choice.
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Immersia XR’s founder, Ian Xiang, said: “We’re not just launching a new attraction—we’re pioneering the future of storytelling. Walking XR Theatre is where cinema, theatre, and technology converge to create magic. You don’t just watch the story—you walk through it.”
Tickets are on sale now, with adult prices starting from only £17, children (ages 3–15) from just £12, and family tickets (2 adults, 2 kids) from £54. Great value for money.
Concession tickets are also available for students and over-65s, priced from £16, and group bookings of 10 or more receive 10% off. You can even get 20% off all ticket types with the early bird code: PRESS20. You can grab yours HERE.
Autotrader and viral food brand SpudBros are opening their first jacket potato drive-thru
Daisy Jackson
Autotrader has teamed up with SpudBros, the UK’s viral jacket potato trader, to open the first jacket potato drive-thru in Manchester.
The UK’s largest automotive marketplace is working with the SpudBros duo on the new Autotater drive-thru, where the duo will be handing out free jacket spuds – and which can also value your car in less than 10 seconds.
You’ll be able to visit the one-of-a-kind drive-thru for one day only next month, picking up a baked potato from an exclusive menu that includes the Autotater (a twist on a classic loaded spud) and the Curry In A Hurry (SpudBros’ signature garlic chicken curry).
You’ll also be able to tune into the Spud FM radio with SpudBros co-founders Jacob and Harley. Autotrader and SpudBros have teamed up for the drive-thru experience off the back of new research that has shown 44% of UK drivers have no idea what their car is actually worth.
The same research has also revealed that half of those surveyed are unsure how to determine the value of their car.
So now Mancs will be able to have their car instantly valued in less than 10 seconds, by Autotrader’s award-winning valuation service*, simply by visiting the Autotater drive-thru on 12 February.
Autotrader will be dishing out free valuations, to help ensure car owners don’t get small potatoes for their car and are empowered to choose when it’s the right time to sell.
Autotrader and viral food brand SpudBros are opening their first jacket potato drive-thru
This will be the first drive-thru for SpudBros, a brand which grew a traditional jacket potato van into a national sensation, finding viral fame on TikTok.
With a cult following of more than 4.8m people on TikTok and Instagram, the pair are now bringing their trademark energy offline for a drive-thru window with free spuds.
Erin Baker, Editorial Director at Autotrader said: “We know no one loves admin, which is why we want to make it easier and quicker for people to find out the true value of their car, in under 10 seconds.
“There’s something fun about that moment of surprise when you finally see what your car is really worth. Once you have that information, you can decide what to do next – whether that’s selling, upgrading or simply showing off to your mates.”
Jacob and Harley Nelson, the founders of SpudBros commented: “This is a big one for us. We’ve fed people across the country and even internationally, and Manchester is one of our most requested visits, so this is a really exciting opportunity.
“We love doing things that get people talking, and we also love cars, so teaming up with fellow Northern brand Autotrader lets us serve up something new that we feel passionately about – a free spud, a car valuation, and telling the story through social media.”
The Autotrader drive-thru will open in Manchester on 12 February, at Depot Mayfield. Tickets will be available through a draw on the Autotrader website for a limited time only.
To be in with a chance to get on the guestlist and for more details on the event, head HERE, and to join the millions who value their car free with Autotrader, visit HERE.
You can also follow @autotraderuk on Instagram for the latest updates.
*Highly Commended Winner of the 2025 Car Dealer Power Award in the Used Car Valuations category.
MediaCity’s massive Vue cinema has had a comfort upgrade with new ‘Ultra Lux’ seats
Emily Sergeant
Manchester cinephiles are now able to enjoy the latest movie releases in ultimate comfort.
That’s because, over at the popular MediaCity Vue cinema complex, 75 brand-new ‘Ultra Lux’ seats have been installed across seven screens, offering film fans what is, quite literally, the chance to sit in the best seats in the house.
Each seat provides the very-best view of the big screen and comes with a host of premium features.
Some of these exciting premium features include extra-wide armrests and a personal table for snacks and drinks, your very-own beverage cooler, which is ideal for films with a particularly long run-time, and even a back and legs that recline independently, so you can find the most relaxing viewing position possible.
Vue currently has 93 state-of-the-art cinemas throughout the UK and Ireland, totalling more than 850 screens – and the Quayside cinema is the latest to benefit from upgraded seating.
Ultra Lux seats have arrived at Vue Quayside Manchester / Credit: Vue Gallery / Supplied
This means that anyone heading to the cinema to see some of the latest and upcoming releases like Avatar: Fire and Ash, Marty Supreme, The Housemaid, Fackham Hall, Wicked: For Good, and so many more, can experience comfort like never before.
“We have invested in bringing Vue’s best seating option to our venue and are excited for our customers to enhance their experience on their next visit,” commented Darren Tinsley, who is the General Manager at Vue Manchester Quayside.
“It is truly the best way to immerse yourself in a film and to have the most comfortable experience.”
Tickets for Vue Manchester Quayside start from £6.49, with upgrades to Ultra Lux from £3 on selected tickets.
January is a month where the temperatures are colder, the days darker, and the social batteries a little lower, so it couldn’t be a better time to lose yourself in the power of cinema – and treat yourself to an Ultra Lux experience.
You can book tickets to upcoming films online by visiting myvue.com.
Danny Jones -
17th April 2025 
