Rock ‘n’ roll giants Oasis have officially partnered with adidas to launch an exclusive Oasis Live ‘25 collection as part of a new Original Forever campaign.
The legendary Manchester band and the pioneering sportswear brand have dropped a full collection of 90s-inspired adidas Originals x Oasis Live ‘25 apparel.
The 26-piece collection lands just in time for the massive Oasis reunion shows this summer, which includes five homecoming gigs at Heaton Park.
And it’s launching in Manchester in a big way – with a brand-new adidas store that will host the exclusive Oasis collaboration collection.
The new adidas store is set to open on Thursday 3 July on Market Street, in the heart of Manchester’s busiest shopping district, and will have a packed programme of events to celebrate the city that shaped this iconic band.
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Those events include a free after-hours opening party (you can sign up for the exclusive event through Eventbrite HERE), with free food and beer, plus a tote bag full of limited edition gifts for the first 150 in the queue – first come, first served.
Bada Bing will be in store serving up a specially curated menu of signature sandwiches, alongside beers from local craft brewery Track Brewing.
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The adidas Originals x Oasis Live ‘25 apparelThe adidas Originals x Oasis Live ‘25 apparel
Manc icons Mani from the Stone Roses and DJ Paulette will be DJing the event, along with giveaways, raffles, gifts with purchase, and a free photobooth.
The opening party is set to be a celebration of adidas within the city, of Oasis’s return to Manchester, and the city’s loud and proud legacy.
Later in the month, on Thursday 10 July, there’ll be a live podcast recording in-store – The Band With The 3 Stripes Podcast with The Face will take fans behind the scenes of Oasis, with photographer Lawrence Watson who’s known for capturing iconic images of the band’s raw energy and style.
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His work with the band over the years helped to define the visual identity of the era and adidas’s influence on British youth culture.
The event will include complimentary drinks throughout the evening, with a personally signed A6 postcard print by Lawrence Watson as a gift with purchase if attendees purchase any one item from the range.
Between 18 and 21 July, from 10am to 6pm, adidas will collaborate with Vinyl Exchange on a record store takeover, featuring listening stations and a free branded slip mat with any purchase from the collection.
Exclusive to the adidas x Vinyl Exchange pop-up, select records will also be available at a set price for the special event.
A new adidas store opens on Market Street next week, with a huge launch eventA new adidas store opens on Market Street next week, with a huge launch event
Back to that collaboration though – Oasis and adidas have announced their official partnership to celebrate 30 years of shared history and culture-defining style.
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The Original Forever campaign film shows euphoric crowd-surfers as they journey through each historic era that Oasis has touched, including iconic moments like Knebworth, Wembley and Rio – set to the soundtrack of Live Forever.
The adidas Originals x Oasis Live ‘25 apparel collection consists of looks from the 90s that have been reimagined for modern day, with quintessentially British style.
At their heyday, Oasis were deeply entrenched in UK terrace culture and lifelong football fans, leading to this new football-casual collection of Firebird tracksuits (Noel’s favourite), raglan sleeve jerseys, coach jackets and bucket hats.
Chris Walsh, VP Brand at adidas, said: “adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style.
“This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.
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“‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations,”
The adidas Originals x Oasis Live ‘25 collection is available now within adidas retail stores including the brand-new adidas store in Manchester, and adidas.co.uk.
The new adidas Manchester store opens on Market Street on Thursday 3 July, with the exclusive Oasis collection in store.
A major free styling event is coming to Cheshire Oaks, with big discounts, colour analysis, and styling masterclasses
Daisy Jackson
Cheshire Oaks will be hosting a major fashion event over the bank holiday weekend, helping us all to get inspired and fall in love with our spring wardrobes.
The Spring Womenswear Fashion Event will feature everything from styling masterclasses to huge in-store discounts, along with a range of freebies and giveaways.
Some of the top womenswear brands at Cheshire Oaks Designer Outlet will be getting involved, along with fashion experts – and it’s all totally free to attend.
There’ll be live events like colour analysis to help you find your colour profile, plus workshops on styling outfits multiple ways, building capsule wardrobes, and shopping sustainably.
Whether you’re looking for insider advice or just a bit of inspiration for your shopping trip, you’ll find it here.
Personal stylists Laura Davies, Rachael Hughes, and Olivia Roseanna will be on hand to lead workshops and fashion showcases across the three-day weekend.
The Cheshire Oaks Spring Womenswear Fashion Event. Credit: The Manc Group
That will include a summer runway experience with JOSEPH, a capsule wardrobe masterclass, and a showcase to help you understand the transformative power of accessories.
Kate Harrison will also be at Cheshire Oaks Designer Outlet that day, with colour analysis sessions and a workshop on how the colour we wear can change our moods.
Then brands including Jigsaw and Whistles will show off the spring summer trends and give tips on how to style them.
And once you’re suitably inspired, you can hit the shops to pick up some new pieces, with plenty of stores offering major additional discounts.
Credit: Supplied
That includes an extra 20% off at Whistles, Mint Velvet Hobbs, Phase Eight, Jigsaw, Joseph, Calvin Klein, and Monsoon, plus other deals at Abercrombie & Fitch, Paul Smith, and Tommy Hilfiger.
Dune will be handing out fizz in store, plus giveaways when you spend £100 or more in store, and you can enter a raffle to win a Radley hamper of products when you spend £80.
The Spring Womenswear Fashion Event will take place at Cheshire Oaks Designer Outlet between 2 and 4 May – find out more HERE.
Selfridges Manchester to host an out-of-hours dinner in the middle of the shop floor, plus the city’s chicest book club
Daisy Jackson
Selfridges will be hosting a series of exclusive events in the coming weeks, including a supper club in the middle of a shop floor, and an evening with the city’s chicest book club.
Up first, on Thursday 23 April, Selfridges Exchange will welcome acclaimed local supper club A-Kin for an exclusive dining experience on the menswear shop floor.
Guests will enjoy a five-course menu inside the luxury department store, long after the doors have closed.
You’ll be tucking into dishes like short rib doughnut with horseradish cream, breadcrumbs and chives; bone-in ribeye with cafe de Paris butter and shoestring fries; and a tarta de Santiago.
A-Kin will be bringing together like-minded guests for an evening of exceptional food, music, and style, fittingly in the surrounds of Selfridges Exchange’s menswear department.
Club Culture is Selfridges’ take on what’s bringing people together, now, building on the new movement of hobby-led and community-centric social gatherings and clubs.
But Selfridges has always had its roots as a social space – when the London store first opened in 1909, founder Harry Gordon Selfridge opened a Journalist’s Club with a room equipped with typewriters, telephones and a bar, later hosting an All-Girl Gun Club on the roof in the 1920s and 1930s; and even later, hosting screenings with Club Cine.
Run clubs, a comedy club, boxing club and nightclub have all featured as part of Selfridges creative programming in recent years – and now, a book club and supper club.
Selfridges customers can collect keys for attending Club Culture events and experiences, as part of its membership programme, Selfridges Unlocked. Customers join and collect keys by shopping and spending time at Selfridges to unlock perks at every level.
The Akin Supper Club has now sold out, but you can still book tickets for The Read Room HERE.