A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities / Credit: Kontroversial
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
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One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
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Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
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Kane Funeral Services – the award-winning Greater Manchester business offering fitting farewells from just £1250
The Manc
No one wants to have to think about funerals – whether for themselves or their loved ones – but when the time does come, you want to make sure it’s the most fitting and respectful farewell possible.
This Greater Manchester-based independent funeral service is the fastest-growing in the UK, and has gained a solid reputation for providing exceptional care and support to families during the darkest of times.
The business recently scooped a Quality Business Award, thanks to an overall score exceeding 95% across categories including service, reputation and satisfaction.
Kane Funeral Services has branches across the region, in Burnage, Brinnington, Newton Heath, Poynton, Salford, Stockport and Wythenshawe, each one perfectly positioned to create healing moments after loss.
These truly independent funeral directors offer everything from affordable, stress-free ‘direct to crematorium’ services to more elaborate, personalised funerals.
With the direct to crematorium service, starting from just £1250, you can strip away all the stress and overwhelming decisions involved in planning a funeral, while still honouring your loved ones with dignity and respect.
Kane Funeral Services also has a full fleet of funeral cars, with three hearses and seven luxurious and elegant limousines.
Recognising that the journey to and from a funeral can be a big part of the final farewell, these limos offer families a serene and private space to comfort one another.
Credit: Unsplash, Dan Meyers
The local business promises three major benefits – simplicity, transparency and compassion.
Kane Funeral Services says: “We believe in shouldering the responsibility of presenting you with the widest range of products and services available, ensuring that you have the freedom to make informed decisions.
“We understand the importance of financial considerations, and therefore, we encourage our clients to inquire about costs at every stage of the process.
“With us, you can expect a seamless and personalized funeral experience that honors the life and legacy of your loved ones. We are here to guide and support you every step of the way, providing comfort, empathy, and respect throughout the entire funeral journey.”
Find out more and get in touch with Kane Funeral Services HERE.
Where to drink game-changing non-alcoholic aperitivo Botivo in Greater Manchester
Daisy Jackson
Whether it’s Dry January, a hangover-free night out, or total sobriety, there are a lot of options for non-alcoholic drinking these days.
But they don’t come much better than Botivo, a game-changing aperitivo that’s 0% alcohol but 100% tasty.
This delicious small-batch drink has been carefully crafted with just as much attention as you’d put into an alcoholic cocktail, from the hand-picked thyme leaves to the bottles hand-dipped in a buttercup yellow wax.
Founder Sam Paget Steavenson said: “I wanted to bring the true craft and depth of flavour we all see in the alcohol category, to the non alc category. This meant using real ingredients, no flavourings and low intervention techniques.”
The result is Botivo, a bittersweet, citrusy, herbal drink that can be added into summer drinks, winter warmers, after-work concoctions and just about anything else you can think of.
And if you do love an alcoholic drink, Botivo is still a great addition to your boozy cocktails.
It’s popping up on shelves right across Greater Manchester – here are 10 places you can drink Botivo locally.
Reserve Wines – Didsbury
Reserve Wines in DidsburyReserve Wines in Didsbury
This fantastic local wine bar and bottle shop is one of the best spots in Manchester to get your hands on rare and unusual drinks – and also, Botivo.
The Didsbury institution serves theirs simply with soda and a delicious kick of ginger, or with blueberry and ginger kombucha.
Tawny Stores – Stockport
Tawny Stores in Marple Bridge. Credit: The Manc GroupBotivo at Tawny Stores. Credit: The Manc Group
Tawny Stores is a lovely little cafe, restaurant and grocery store right on the water’s edge in Marple, where you can do everything from having a romantic candlelit dinner to scoffing a morning pastry to grabbing a loaf of bread to take home.
Here, Botivo is added to a warming spiced apple drink, reminiscent of a mulled cider. You can even have it served in a takeaway cup to take it on a walk down the neighbouring canal, if you so fancy.
Bundobust – Oxford Road
Manchester Indian street food restaurant Bundobust. Credit: The Manc GroupBotivo at Bundobust Manchester. Credit: The Manc Group
Vegetarians and meat-eaters alike love Bundobust, a Leeds-founded Indian street food restaurant that now has two sites in Manchester city centre.
Among the long benches and beneath the skylights (weirdly, both sites have similar ceilings), you can pair your Indian small plates with a tasty glass of Botivo and soda.
Delve – Delph
Delve in Delph, Saddleworth. Credit: The Manc GroupDelve in Delph, Saddleworth. Credit: The Manc Group
Delve is a gorgeous restaurant and bar that’s recently opened in the Saddleworth village of Delph, inside an old bank building.
They’ve come up with a suitably sophisticated Botivo serve, the Pink Lady, made with chilled fruit tea.
Something More Productive – Withington
Something More Productive in Withington. Credit: The Manc GroupBotivo at Something More Productive. Credit: The Manc Group
This is a lively neighbourhood bar and cafe, as famed for its sturdy sandwiches as it is live music nights.
Tuck yourself away inside with a Botivo, served here with delicious ginger and yuzu kombucha from Cheshire-made Hip Pop.
North Westward Ho – city centre
Botivo at North Westward Ho in Manchester. Credit: The Manc Group
Easily one of the city centre’s best watering holes, North Westward Ho is a charming pub operated by the same team behind Pomona Island brewery.
A perfect alternative to their massive beer selection, Botivo comes with soda and a wedge of fresh orange.
Caravan – St John’s
Botivo drinks at Caravan ManchesterCaravan in Manchester city centreCredit: The Manc Group
Caravan is another huge newcomer in Manchester city centre, where it has an all-day menu inspired by the vibrant flavours of New Zealand and Australia cafe culture.
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Get cosy in the huge, light-flooded space and order yourself a Botivo and soda with a sprig of rosemary to really enhance those herbal flavours.
The Pearl – Prestwich
A Botivo espresso martini at The Pearl, PrestwichThe Pearl in Prestwich has made it onto the list of the Top 100 Local Restaurants in the Good Food Guide. Credit: The Manc Group
You’ve never had an espresso martini like this before – and you’ll never want to drink it another way.
Award-winning neighbourhood restaurant The Pearl has added Botivo to its espresso martinis, for a delicious citrus hit to the classic drink.
Hinterland Bar – Northern Quarter
Inside Hinterland in the Northern Quarter. Credit: The Manc GroupBotivo Elixir at Hinterland. Credit; The Manc Group
Tucked down in a Northern Quarter basement is Hinterland, a proudly alcohol-free bar that is the perfect cosy spot to sample Botivo.
They’ll serve you a Botivo Elixir, made with chai tea, lime, and cucumber – or you can have it more simply with soda.
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10 Tib Lane – city centre
10 Tib Lane in ManchesterInside 10 Tib Lane Manchester
If you’ve never been to 10 Tib Lane, let this be your sign – the three-storey restaurant and bar is a real beauty, serving delicious small plates that pair perfectly with Botivo.
They serve it ice cold, with soda and fresh orange. Delicious.
Emily Sergeant -
17th May 2022 
