A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities / Credit: Kontroversial
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
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One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
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Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
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The family-run gem doing tapas, craft beer, cocktails and live music just outside Manchester
Daisy Jackson
A good neighbourhood restaurant should be somewhere you can pop in to at any time of day, for just about any occasion.
Whether it’s coffee and a bake after the school run, a tapas night with your mates, a cosy cocktail with your partner, or even somewhere to end the night listening to live music, Gin & Brews is one such neighbourhood gem.
This brilliant family-run venue opened in an old bank in Garstang in 2023 and quickly spilled over into the unit next door, expanding its offering as it went.
It’s gone from a cosy bottle shop and microbar to a true neighbourhood haunt, with fantastic deals (like two pizzas and a bottle of wine for £25 on Thursdays) and cocktails made with their own distilled spirits.
The food is a big part of the appeal, particularly the tapas.
There’s bread and oils, chorizo and prawns, goat’s cheese and loaded potatoes, with plenty designed for sharing – you might want to order more than you think you need, but at £12 for three dishes, that’s no hardship.
You can get three tapas dishes for £12Lemon curd French toast
Then there’s the homemade honey and sea salt butter. It’s the sort of butter you try once and immediately want to tell everyone about.
For daytime visits, the brunch menu brings out perfectly poppable eggs and seriously good French toast, with the lemon curd a particular must-try.
And if you have dietary requirements, Gin & Brews is unusually well set up for gluten-free diners, with almost everything on the menu gluten free – even the beer – plus a generous selection of gluten-free bakes.
The drinks offering is where things get particularly interesting.
The team make their own spirits under the Garstang Gin name, with the distillery growing from just three spirits to an impressive 46.
It’s a natural progression for the owner, who previously worked in the drinks industry before leaving to set up her own gin distillery.
They distill their own Garstang Gin spirits for cocktailsInside Gin & Brews
Those spirits now make their way into the cocktails at Gin & Brews, giving the bar plenty of its own character and making it a particularly good shout if cocktails are your thing.
There’s also a constantly changing selection of craft beer, with the range switching up regularly, alongside the bottle shop, so there’s always something new to discover.
For somewhere that has grown so quickly, Gin & Brews still feels firmly rooted in its community.
Much of what goes onto your plate is sourced from businesses on the high street, including local butchers and egg suppliers. Even some of the cakes and cookies are made by one of the members of staff.
It feels fitting for a venue in Garstang, which is recognised as the world’s first Fair Trade Town.
Bakes at Gin & Brews are made by a member of staff
And while Wednesday and Thursday evenings are already busy, the team are keen to bring more people through the doors during the day. They certainly have the offering for it.
There are coffee-and-cake afternoons, brunch dates, tapas lunches, craft beer, cocktails and plenty of gluten-free treats to take away.
Then, when the sun goes down, the music comes on, with live performances at weekends and regular events bringing the place to life.
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If you’re looking for a reason to venture out of Manchester for something a little different, this might just be it.
Gin & Brews has only been around for a few years, but it already feels like one of those places that has been part of the local scene forever.
And if the homemade butter doesn’t convince you, the cocktails probably will.
Magical Christmas experience in Manchester will bring The Polar Express to life
Daisy Jackson
A magical new Christmas experience is coming to Manchester this winter, bringing The Polar Express to life.
The fully immersive walkthrough experience will invite you on an enchanting journey to the North Pole, as you whizz past beautiful landscapes – all without actually leaving Manchester.
The all-new BELIEVE! THE POLAR EXPRESS Experience brings the beloved story to life, following the Hero Boy and Hero Girl.
Taking place at the O2 Victoria Warehouse, the experience begins in Hero Boy’s bedroom, before you step foot into the iconic The Polar Express carriage as a passenger.
Then you’ll be glued to the windows as you whizz through the Caribou Forest, past icy lakes, and dazzling Northern Lights displays.
Entertaining passengers every step of the way are beloved characters like the Conductor, Hero Boy, Hero Girl, and the mysterious Hobo.
You can get your golden ticket punched, warm up with a complimentary hot chocolate and a cookie, and be swept along by the festive tale.
Passengers will meet beloved characters from The Polar ExpressYou can visit the nice-o-meterAnd meet Santa himself
At the ‘North Pole’, the magic continues, with a Pyjama Party, a Letter Writing Station where you can send a note to Santa, visit the Naughty or Nice Machine, and craft a special Christmas decoration to take home.
You’ll even get the chance to meet Santa Claus himself…
While THE POLAR EXPRESS Train Ride has welcomed over 1.7 million riders in 2024, BELIEVE! THE POLAR EXPRESS™ Experience is a brand-new experience – no moving train, no stations.
Instead, the wonder of the story is brought off the tracks and into a hands-on environment.
The magic of The Polar Express will be brought to lifeFollow Hero Boy on his journey to the North Pole
Photo opportunities are available throughout the experience, and little ones (or grown-ups, we’re not judging) are encouraged to wear pyjamas to fully embrace the story.
BELIEVE! THE POLAR EXPRESS comes from Warner Bros., Discovery Global Experiences, Rail Events Inc., and Plus Live Events.
BELIEVE! THE POLAR EXPRESS takes place between14 November and 31 December at O2 Victoria Warehouse in Manchester, with tickets now available and expected to sell out quickly HERE.
A Relaxed Performance Day for guests with neurodiverse conditions will also be held.
Emily Sergeant -
17th May 2022 
