A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
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One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
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Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
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Manchester’s biggest free music festival is back this Easter bank holiday weekend
Danny Jones
Sunnier days are well and truly on their way and better still, that means Manchester’s biggest free music festival and one of the best event series on the annual calendar is returning: that’s right, it’s time for Manifest 2024.
Back and bigger than ever, Manifest over at The Oast House in Spinningfelds returns this Easter Sunday and we cannot wait to get soaking in the sun, tunes and good vibes.
The biggest and most popular free music festival you’ll find anywhere in Greater Manchester, Manifest has been going for a few years now and it’s become such a staple of the warmer months here in the city centre that we don’t consider spring/summertime as having even started until it rolls around again.
Set to deliver an all-day line-up of live music with various acts playing from Sunday, 31 March at 1pm onwards and well into the early hours of Monday, 1 April, we can’t think of many better ways to spend the bank holiday.
Taking place on The Oast House’s large outdoor terrace complete with its dedicated stage and the big beer garden providing both coverage and plenty of room for Mancs to turn it into one giant dancefloor, thousands turn up to this series of events every year now.
Kicking off this season’s festivities on Sunday, 31 March, the first Manifest event of 2024 has a packed roster of musicians lined up including bands, solo artists and duos, as well as interludes from their resident and ever-reliable DJs.
Guests can expect not only a vibrant party atmosphere all day and night but tastes of pretty much every genre, from rock, pop and soul to R&B, funk, disco and blues.
Again, part of the reason this music festival series has become so popular is that it’s completely free, with space inside the venue dished out on a first-come, first-served basis. There were plenty of queues at every single date last year, so we recommend getting there early. Seriously, it packs out quickly.
You’ll have everything you need to keep you sorted throughout the day when it comes to food and drink too, by the way.
The Oast House’s street food-style menu will also be on offer for those looking to line their stomachs during the festivities.
We’re talking katsu chicken fries, Northern poutine with bone marrow gravy and Shorrock’s Lancashire cheese, chicken or plant-based gyros, stacked burgers, hot wings and hanging kebabs. We’ve tried it all and trust us, some seriously good scran this.
Festivalgoers can also keep cool with plenty of cold pints and house-made cocktails, including twists on the classics such as Watermelon Margaritas, Passionfruit Coladas and Pink Gin Punch. Phwoar.
The best part is, even if you’re already busy this weekend (obviously, scrap your plans and come here), you’ll have plenty more opportunity to enjoy Manifest this year with the free music festival returning every bank holiday weekend throughout the spring and summer.
There’s also set to be an extra few Saturday Manifest dates this year which are still yet to be confirmed but we’ll keep you posted as and when we know more – see you there, Manchester!
And to keep track of the other latest music news going on here in Manchester, keep your eyes peeled over on The Manc Audio.
You can take the kids to meet Kung Fu Panda in Manchester this weekend
Emily Sergeant
If you’re looking for something a little different to entertain your mini Mancs this weekend, then how about taking them to meet Kung Fu Panda?
In case you hadn’t heard, the fourth installment in the beloved DreamWorks Animation film franchise, Kung Fu Panda, has just been released today, and there’s no better way to celebrate the long-awaited new flick than taking the kids down to meet the legendary Dragon Warrior himself right here in Manchester city centre this weekend.
Po will be setting some time aside from his busy schedule of Kung Fu mastery to make his way over to Manchester’s landmark entertainment complex, Printworks, this Saturday (30 March) for a very-special meet and greet.
He’ll be meeting his Manc fans every hour, on the hour, from 11am right through to 3pm, and families will need to head to the ‘Printworks Pumpyard’ to grab a selfie with the popular character.
You can also expect loads of FREE giveaways to be up for grabs throughout the day too.
“We are always looking for exciting new experiences for families at Printworks, and are thrilled to bring the fun of Kung Fu Panda to our venue,” commented Kristian Brennan, who is the Marketing Manager at Printworks, ahead of this weekend’s meet and greet.
You can take the kids to meet Kung Fu Panda in Manchester this weekend / Credit: Printworks (Supplied)
“As part of the recent re-launch of Printworks following extensive refurbishment, Kung Fu Panda 4 has been the first commercial partner to take space on the giant ceiling screen amongst a host of unique content.
“This partnership will spark a whole host of entertainment, fun and adventure with our young visitors, and we can’t wait to welcome them this Bank Holiday weekend.”
And then, once you’ve met the main man (or main panda, we should say), you can even extend your bank holiday family fun by sitting down to watch the film itself, as Kung Fu Panda 4 finally arrived on the big screen at Vue in Printworks.
Manchester’s landmark entertainment destination Printworks is the place to meet Po himself / Credit: Printworks
It means that, for the first time in almost a decade, you’ll get to see comedy icon Jack Black return to his role as the world’s most unlikely kung fu master.
With regular screenings available to book throughout the Easter school holidays, families are encouraged to grab some popcorn, kick back, and get ready for a hilarious butt-kicking experience.