A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities / Credit: Kontroversial
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
Sponsored
Manchester Cathedral will be hosting a series of huge concerts this year
Daisy Jackson
Manchester is famed for its music venues, from the tiny (The Peer Hat) to the massive (The Co-op Live) – and now our beautiful cathedral is getting in on the concert action too.
Manchester Cathedral will be the host of a captivating concert series this year as the Echoes live music series comes to town.
The packed programme of concerts ranges from pop music to soul and reggae, all set against the backdrop of the Grade I-listed landmark.
Running from September all the way into November, Echoes will bring together live entertainment with timeless architecture in the city’s most majestic setting.
The line-up includes nostalgic pop royalty like Peter Andre, B*Witched, and Vengaboys, who’ll be bringing pure party energy to the Manchester Cathedral.
Some of the world’s most soulful voices will also be filling the grand building, with performances from Tunde of Lighthouse Family, Heather Small of M People, and Sister Sledge.
There’ll be more 90s energy with Noughties Baby, as JLS’s Marvin Humes brings Dappy as a special guest.
Completing the line-up this autumn are indie rockers The Feeling and a night of reggae with Maxi Priest and David Rodigan.
Expect nostalgia, energy and soul beneath the historic vaulted ceilings and sandstone arches of the Manchester Cathedral.
Whether you’re reliving the soundtrack of your youth, soaking in some proper anthems, or just basking in the acoustics of the magnificent cathedral, Echoes will have something for you.
The concert series is brought to you by JBM Music with tickets on sale on Friday 27 June from 9am HERE.
You can see the full line-up with dates below.
Echoes at Manchester Cathedral concert line-up in full
Thursday 25 September – Sister Sledge
Friday 26 September – Tunde Of Lighthouse Family
Saturday 27 September – B*Witched
Thursday 2 October – Peter Andre
Saturday 4 October – Marvin Humes Presents Noughties Baby with special guest Dappy
Friday 31 October – The Feeling
Saturday 1 November – Boney M
Thursday 27 November – Maxi Priest & David Rodigan
Friday 28 November – Vengaboys
Saturday 29 November – Heather Small – The Voice Of M People
Rising Manc star Lusaint and more to serenade cricket crowds at The Hundred 2025
Danny Jones
The Hundred crowds inside Emirates Old Trafford are in for a real treat as rising Manchester star, Lusaint, is set to join the lineup of live music acts playing the 2025 tournament.
We’re so excited about this up-and-coming local singer and the rest of the live music lineup on show at this year’s competition.
Ahead of the fast-paced, family-friendly format returning to Emirates Old Trafford this August, the bands and musicians offering yet more entertainment on matchdays have now been announced, along with details of more activities for all ages.
The Hundred Final at Lord’s in London will be headlined by solo singer, Perrie (a.k.a. Perrie Edwards, formerly of Little Mix), and the Manchester games are boasting some great names too.
In addition to Perrie, other big names signed up for 2025 are the likes of York four-piece Glass Caves, Bristol experimental live-looper, Bexx, as well as the best of soul and R’n’B in Brighton, Iyamah.
But we can’t lie, naturally, it’s all about whose playing The Hundred fixtures at Old Trafford that we’re most fussed about.
Following past years where the competition has seen the likes of Zara Larsson, Rudimental, Bastille and Jax Jones; Raye, Becky Hill, Everything Everything and Self Esteem, they’ve managed to pique our interest yet again.
Really channelling the platforming power of the BBC Introducing partnered stages for the latest edition, Lusaint was the first name to catch our attention for obvious reasons.
She featured on our Manchester artists of the month list not too long ago, and if you haven’t given her music a try before, now’s the perfect time before seeing her in person at The Hundred – worth the ticket price on her own, if you ask us.
Better still, she’s not the only name we’re excited about seeing this summer, as joining the live music lineup in Manchester is native hip-hop, grime, soul and afrobeats musician, Prido, whose storytelling style has been making waves not just within the genre but across the city.
For instance, his last live set for BBC Introducing at Reading Festival 2024 saw plenty of attention online, and he’s definitely one to watch, even if you don’t manage to catch him at the cricket. Aimei 媚 and Lowes complete this year’s lineup and are set to take the stage throughout August.
Manchester Originals women’s player Sophie Ecclestone said: “The live music at The Hundred is one of my favourite things about playing in the competition. It brings an extra element to The Hundred which is different to other forms of cricket.”
With early bird tickets available from just £5 for under 16s and for £17 adults, it’s no surprise that 9,000 have already been sold for the Originals‘ derby against Northern Superchargers on Sunday, 17 August.
You can find out more information on what else is in store at The Hundred 2025 beyond the live music lineup and grab your tickets for Manchester HERE.
You can read our review of her recent show HERE.PerriePridoJust some of the names that make up The Hundred live music lineup for 2025. (Credit: Press shots/Audio North)