A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
ADVERTISEMENT
As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities / Credit: Kontroversial
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
ADVERTISEMENT
One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
ADVERTISEMENT
Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
ADVERTISEMENT
As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
Sponsored
Parents in Greater Manchester say friendship is one of school’s most valuable lessons
Daisy Jackson
Some of the most valuable lessons that children learn in school are friendship and confidence, Greater Manchester parents have revealed.
It’s been revealed thanks to new research conducted by the Department for Education.
The data has found that 82% of local parents believe school has improved their child’s confidence, with a similar number (79%) believing that the social skills developed at school have also positively influenced behavior at home.
Parents also say that making friends is one of school’s most valuable lessons, with more than four in five (83%) saying that child’s school friendships extend beyond the classroom. This is helping to boost confidence and a sense of belonging for young people.
Reflecting on their own early years, more than two thirds (69%) of parents in Greater Manchester said their school years were the best years of their lives, and two thirds (66%) are still in touch with friends from school.
The Department for Education has found that 88% of parents believe children learn valuable social skills at school, well beyond traditional subjects and education.
The top five lessons gained at school are, according to parents, making friends (52%), confidence (50%), teamwork (48%), respect (42%) and problem solving (40%).
But school absence can really impact a child’s opportunity to learn and develop these social skills and life lessons, making the transition from school to the rest of life more difficult.
Which is why five high-performing schools in Greater Manchester have been selected by the Department for Education to run Attendance and Behaviour hubs.
Parents in Greater Manchester say friendship is one of school’s most valuable lessons
These are networks of schools that will share effective practice on attendance and behavior through collaboration, supporting thousands of children and families by working with other schools in the area to identify absence early, build strong routines, and create positive environments.
It’s hoped that this support-first approach will help schools to understand the barriers that stop children from attending school, and put plans in place to help overcome them.
The five local schools running Attendance and Behaviour Hubs will be among 93 hub schools nationally, which have capacity to support more than 3000 schools each year.
Kersty, a local parent in Greater Manchester, said: ”My daughter really struggled with anxiety and wasn’t able to go to school for a while.
“We got in touch with our local council attendance support team who were so supportive and they directed me to an attendance course to help support my child’s return to school.
“We take things one day at a time and she’s now starting to settle into the school routine, speak to other children, and make friends.
“From my experience, I’ve found that school is about a lot more than just classes, it’s where children gain important social skills. They learn how to make friends, sort out the little fallouts, and feel like they’re part of something.”
Other curriculum reforms coming into action from September 2028 will include an expanded curriculum with more focus on areas like arts, sport, digital skills and financial literacy.
Children will have more regular opportunities for enrichment activities like sport, arts, outdoor learning and community activities.
Schools will also provide clearer information about progress, behaviour and at-home support for parents, plus will identify learning or wellbeing issues to provide earlier support for children who struggle.
And mainstream schools will improve support for children with special educational needs and disabilities (SEND) so more pupils can succeed alongside their peers.
ADVERTISEMENT
To find out more about the hubs and the government’s wider reforms to support belonging at school, head HERE.
Hordes of people dressed as giant poos run through Manchester for bowel cancer awareness
Danny Jones
If you happened to be in town on Thursday and noticed a bunch of people dressed as giant poos running through the city centre and wondered, ‘What the hell is going on?’, it was this…
We know Manchester has a serious case of the runs, what with the annual Marathon and Great Manchester race, both just around the corner (one literally just next week), but this takes the cake.
On a more heartfelt note, although there is an obvious and innate silliness to this now annual get-together, it’s all for a very important and worthwhile cause.
Uniting for a fourth time, the Pall Mall Medical team (along with a couple of us here at The Manc) are hoping to flush out the stigma and silence surrounding bowel cancer awareness.
Credit: The Manc Group
Starting from Pall Mall’s very own clinic on King St, more than 105 runners laced up their shoes and popped on emoji suits, toilet costumes, daft poo hats and more for a 5k jog around the city centre alongside local run club, Blaze.
They even tried to make the route in the shape of a poo, too.
Why such a specific number, you ask? Well, that’s the exact number of people who are sadly diagnosed with bowel cancer across the North West every single week.
It’s an alarming statistic, but once you pair it with the fact that they make up the rising number of new cases being reported in the country – more than a whopping 41,000 each year – you can see why they’re desperate to get more people talking about the disease.
Moreover, the rate among under 50s has also seen a concerning rise since the 90s, but this also means that the earlier it’s caught, the better people like Pall Mall can help with treatment.
The sooner it’s spotted, the greater the chance of survival, with 90% of those diagnosed at the earliest possible stage surviving for five years or more; that’s why these lot are hoping to better the discourse around bowel-related issues.
Besides offering important scans and blood tests for numerous health conditions, they also boast the dedicated and revolutionary ColoAlert® testing service, which is a German import that’s more accurate (around 85%) and effective than most others here in the UK.
It has quite literally proved to be a life-changing bit of kit for so many, and for Pall Mall’s Dr Chun Tang, this whole initiative has a deep personal connection.
Having sadly lost his father to the illness, as well as his brother being diagnosed with bowel cancer, he knows all too well how important increasing the conversation is – bowel cancer being the second biggest killer in the UK after lung conditions.
Even before you book in a check-up, Dr Tang says it’s simple to spot noteworthy signs at home: “Any blood in the stools, streaks in your poo, on the pan or on the paper; any changes in your digestion such as diarrhoea, constipation and [continued] fatigue, then see your GP or come visit us at Pall Mall.”
Best of all, the money raised with the latest ‘Poo Protest’ all goes towards Bowel Cancer UK, so well done to everyone involved.
For once, we couldn’t be happier to hear so many people talking sh**.
Throughout April, Pall Mall are offering £75 off the ColoAlert® Bowel Cancer stool test, and 20% off the Virtual Colonoscopy in Aprilo. To find out more about the event and book an appointment, you can click right HERE.
Emily Sergeant -
17th May 2022 
