Tala, a popular British athleisure brand famed for its flattering range of womenswear, has officially launched in Selfridges.
The fashion label has opened a pop-up in the Trafford Centre today, showcasing a selection of its beautiful clothing and accessories.
The brand, founded by entrepreneur and influencer Grace Beverley, is famed for its stylish sports bras, comfortable leggings, and flattering dresses and tops.
Tala has built up a loyal following thanks to collections like DayFlex, Sculpt Seamless, Signature Sweats, and 365 Sculpting Lounge, much of which will be available to browse inside Selfridges.
It’s the first time Tala has ever had a physical retail presence, launching in all four Selfridges stores across the country (including Manchester’s two department stores at the Trafford Centre and Exchange Square).
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The pop-up space at Selfridges Trafford Centre has been decorated with soft neutral colours, halo lighting, and plants.
Tala’s range of athleisure is now available to browse in Selfridges in ManchesterTala has opened a pop-up inside Selfridges Trafford Centre
Grace Beverley, who will greet shoppers at Selfridges Trafford Centre tomorrow at Tala’s launch event, said: “Anyone who knows Tala knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favorite Tala pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”
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Morgan Fowles, CEO of Tala, added: “We’re very excited to be launching Tala at Selfridges. It’s a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart.”
And Bosse Myhr, buying director of menswear, womenswear, and childrenswear at Selfridges, said: “Selfridges has selected a beautiful edit of new and best-selling Tala products and will bring them to life in their exciting and unique retail environment.
The fountains outside Selfridges at the Trafford Centre, Manchester
“Known for curating the finest and most innovative brands whilst sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience whilst strengthening our bonds with our community.
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“We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands, and so we are super excited to be working with talented entrepreneur and founder Grace Beverley.”
A curated selection of highlights from Tala’s range is now available to browse in person in Selfridges Trafford Centre and Selfridges Exchange Square – and you need to get your hands on these leggings to believe how soft they are.
Smirnoff teams up with Co-op Live for new Summer Series
Danny Jones
Smirnoff, the world’s number-one vodka brand not to mention a leading force in wider music culture, has officially partnered with Co-op Live to mark the opening of the new state-of-the-art venue and its debut calendar.
The partnership will see the new ‘Co-op Live Summer Series presented by Smirnoff‘ run until 13 September 2024. As part of the collaboration, the vodka brand will surprise and delight guests visiting the venue with great-tasting drinks and the ultimate night out, with VIP packages and more.
Co-op Live has curated a stacked lineup of popular bands, singers and entertainers, including some of the biggest names in music, who are set to perform at Europe’s largest indoor entertainment venue.
Starting the Summer Series off with a bang presented by Smirnoff celebrations, the brand is offering friends a chance to win tickets to see their favourite stars perform live, hosted by celebrities including TV favourite Callum Jones, as well as social media and makeup virtuoso Mitchell Halliday.
Alongside their hosts, winners will enjoy access to the exclusive Decibel Club and enjoy the concert from a private suite hosted by Smirnoff, fully immersing themselves in the ultimate venue experience. Competition details (18+ only) can be found on Smirnoff’s Instagram page.
Attendees at the 23,500 capacity Co-op Live arena will have the opportunity to choose from a range of Smirnoff favourites, including Smirnoff Raspberry Crush, Smirnoff Mango and Passionfruit Twist, Smirnoff No.21 and more.
These drinks will be available to guests over 18 at bars and grab-and-go stations throughout the venue, including the Smirnoff Founders Bar. Guests can also try the newest addition to the range, Smirnoff Spicy Tamarind, at the bar located on the concourse – fingers crossed there’ll be plenty of sun too.
There is a unique must-try experience for all gig attendees: a 360-photo booth on Level 3, where guests can use fun props to snap the best and most high-end selfies they’ve ever taken, and have a chance to get their tickets upgraded that evening.
Operated by holding group Diaego, the aim of Smirnoff’s Co-op Live Summer Series is to reflect the vodka brand’s ongoing commitment to making music more accessible to everyone.
Smirnoff recently rolled out its ‘WE DO US’ campaign, activated through a series of initiatives that aim to reignite social connections and lower barriers to socialising.
Tyler Monk, Smirnoff Brand Manager at Diageo Great Britain, said: “Smirnoff is on a mission to make music more accessible and create unforgettable experiences that bring people together through live music. We’re proud to partner with Co-op Live and be part of Manchester’s vibrant music scene, offering great-tasting Smirnoff drinks, music, and unique experiences to a wider audience.”
Check the website for the full schedule of events at Co-op Live HERE.
Featured Images — Smirnoff (supplied)/The Manc Group
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Printworks adds running track, Sir Mo Farah waxwork and more for Summer of Sport
Daisy Jackson
Manchester’s legendary entertainment complex, Printworks, has unveiled a packed programme of events to celebrate a Summer of Sport.
The popular city centre destination, which recently completed a staggering transformation including installing the biggest digital ceiling in Europe, has created a series of events celebrating the return of the Olympics.
Sir Mo Farah’s lifelike wax figure will be on display from Madame Tussauds in Blackpool, inviting visitors to do the Mobot and snap a selfie with the sporting great.
You’ll also be able to watch the Olympics opening ceremony live at Printworks, underneath that incredible ceiling and from the terraces of Tank & Paddle and Chiquito.
You can even play multi-player games on the big screen inside, hosted by a BBC Radio Manchester presenter.
It all kicks off this week with the Opening Ceremony Party on Friday, with free candy floss and Team GB face painting for the first 250 visitors.
Any children with Team GB face paint on will be able to get a free hot fudge sundae from Hard Rock Cafe with the purchase of a kids’ meal.
Other free events will include weekly gaming sessions, a basketball tournament, a kids’ archery class, and appearances from famous faces.
Printworks will even have a running track lined up all summer.
The digital ceiling will join in on the sporting action, dazzling visitors with animations of synchronised swimmers, athletes, cyclists and divers.
Throughout August, BBC Radio Manchester’s Remmel Dawodu will return to host free weekly interactive gaming sessions on the 1, 8 and 15 August.
You’ll also be able to witness an artist live at work, as they create a mural of an iconic sports person on 1 August.
Slam Dunk-a-Basketball will take place on the 8 August, with archery on 15 August.
The Printworks Opening Ceremony Party will take place between 3.30pm and 6pm on Friday 26 July.
Kristian Brennan, Marketing Manager at Printworks, said: “We are thrilled to offer a vibrant and engaging summer of sports for families at Printworks. Our diverse line-up of free events is designed to bring people together, celebrate athleticism and create unforgettable memories over the summer holidays.”
For more information on a Summer of Sport at Printworks, head here.