Popular activewear brand Tala launches physical shop in Selfridges

Finally you can browse the beautiful range in person

Daisy Jackson Daisy Jackson - 10th May 2024

Tala, a popular British athleisure brand famed for its flattering range of womenswear, has officially launched in Selfridges. 

The fashion label has opened a pop-up in the Trafford Centre today, showcasing a selection of its beautiful clothing and accessories. 

The brand, founded by entrepreneur and influencer Grace Beverley, is famed for its stylish sports bras, comfortable leggings, and flattering dresses and tops. 

Tala has built up a loyal following thanks to collections like DayFlex, Sculpt Seamless, Signature Sweats, and 365 Sculpting Lounge, much of which will be available to browse inside Selfridges. 

It’s the first time Tala has ever had a physical retail presence, launching in all four Selfridges stores across the country (including Manchester’s two department stores at the Trafford Centre and Exchange Square). 


The pop-up space at Selfridges Trafford Centre has been decorated with soft neutral colours, halo lighting, and plants.

Grace Beverley, who will greet shoppers at Selfridges Trafford Centre tomorrow at Tala’s launch event, said: Anyone who knows Tala knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favorite Tala pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”


Morgan Fowles, CEO of Tala, added: “We’re very excited to be launching Tala at Selfridges. It’s a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart.”

And Bosse Myhr, buying director of menswear, womenswear, and childrenswear at Selfridges, said: “Selfridges has selected a beautiful edit of new and best-selling Tala products and will bring them to life in their exciting and unique retail environment. 

“Known for curating the finest and most innovative brands whilst sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience whilst strengthening our bonds with our community.


“We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands, and so we are super excited to be working with talented entrepreneur and founder Grace Beverley.”

A curated selection of highlights from Tala’s range is now available to browse in person in Selfridges Trafford Centre and Selfridges Exchange Square – and you need to get your hands on these leggings to believe how soft they are.

You can browse the range online here

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Featured image: The Manc Group