It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
The award-winning Manchester development offering renters up to £3.4k off – plus top amenities, a golf simulator, and more
The Manc
There’s a seriously exciting new neighbourhood taking shape right on the edge of Manchester city centre – and if you move fast, you could land a swanky new apartment and save thousands on rent.
This is Cortland at Colliers Yard, located just minutes from Deansgate and Spinningfields.
The impressive new rental community is dishing out some massive summer savings, including up to £2,500 off a 12-month lease or £3,420 off select three-bedroom apartments, if you move in before 31 July.
And residents at this new neighbourhood are promised a lifestyle that’s more akin to a private members’ club than a standard city apartment block.
For residents, that means terraces with skyline views; 25,000 sq ft of amenity space (yes, that does make it one of the biggest in the UK); and co-working lounges, boardrooms, private dining rooms and a Club Lounge – to name just a few.
There’s also a fitness centre that rivals actual gyms, kitted out with squat racks, ski ergs, full calisthenics rigs, a pilates and yoga studio, a spin room – you name it, you can work out in it.
Then there’s the games room, where you can play pool or shuffleboard, take on retro arcade games, or practice your swing in a golf simulator room.
Residents also benefit from a 24/7 concierge and an onsite maintenance team, so whether you need a parcel collected or something fixed, there’s always someone there.
The gymAmenities at Cortland by Colliers YardOne of the apartmentsPrivate dining roomCortland at Colliers Yard is offering a month’s free rent if you move in by 31 July
And it’s not just the facilities turning heads – Cortland recently won the 2025 Kingsley Excellence Award for Resident Satisfaction, so you know you’re getting more than just good looks.
The apartments at Cortland by Colliers Yard themselves are design-led and absolutely gorgeous, packed with natural light and high-spec finishes. AND they’re even pet-friendly, so your four-legged mate is welcome too.
In total, there are 559 new apartments, penthouses and exclusive townhouses to choose from of varying sizes, including one, two, and three-bedroom apartments, three-bedroom duplex penthouses, and two and three-bedroom high-level apartments.
And it’s in a prime location. Cortland sits in the heart of Colliers Yard, a growing community on the Manchester/Salford border with half-acre public park (Greengate Park) and a line-up of food and drink spots.
First up: Kallos, a Greek-inspired all-day restaurant with wine and flatbreads.
With the city expanding ever upwards and outwards, developments like Cortland at Colliers Yard are keeping residents and locals at the forefront, building vital new green spaces and factoring in space for local businesses too.
If you’re looking for more than just a place to live – something with real lifestyle built in – this could be the move.
Move in by 31 July to get up to one month’s rent free. Find out more HERE.
adidas and Oasis launch exclusive 90s-inspired collection with new Manchester store
Daisy Jackson
Rock ‘n’ roll giants Oasis have officially partnered with adidas to launch an exclusive Oasis Live ‘25 collection as part of a new Original Forever campaign.
The legendary Manchester band and the pioneering sportswear brand have dropped a full collection of 90s-inspired adidas Originals x Oasis Live ‘25 apparel.
The 26-piece collection lands just in time for the massive Oasis reunion shows this summer, which includes five homecoming gigs at Heaton Park.
And it’s launching in Manchester in a big way – with a brand-new adidas store that will host the exclusive Oasis collaboration collection.
The new adidas store is set to open on Thursday 3 July on Market Street, in the heart of Manchester’s busiest shopping district, and will have a packed programme of events to celebrate the city that shaped this iconic band.
Those events include a free after-hours opening party (you can sign up for the exclusive event through Eventbrite HERE), with free food and beer, plus a tote bag full of limited edition gifts for the first 150 in the queue – first come, first served.
Bada Bing will be in store serving up a specially curated menu of signature sandwiches, alongside beers from local craft brewery Track Brewing.
The adidas Originals x Oasis Live ‘25 apparelThe adidas Originals x Oasis Live ‘25 apparel
Manc icons Mani from the Stone Roses and DJ Paulette will be DJing the event, along with giveaways, raffles, gifts with purchase, and a free photobooth.
The opening party is set to be a celebration of adidas within the city, of Oasis’s return to Manchester, and the city’s loud and proud legacy.
Later in the month, on Thursday 10 July, there’ll be a live podcast recording in-store – The Band With The 3 Stripes Podcast with The Face will take fans behind the scenes of Oasis, with photographer Lawrence Watson who’s known for capturing iconic images of the band’s raw energy and style.
His work with the band over the years helped to define the visual identity of the era and adidas’s influence on British youth culture.
The event will include complimentary drinks throughout the evening, with a personally signed A6 postcard print by Lawrence Watson as a gift with purchase if attendees purchase any one item from the range.
Between 18 and 21 July, from 10am to 6pm, adidas will collaborate with Vinyl Exchange on a record store takeover, featuring listening stations and a free branded slip mat with any purchase from the collection.
Exclusive to the adidas x Vinyl Exchange pop-up, select records will also be available at a set price for the special event.
A new adidas store opens on Market Street next week, with a huge launch eventA new adidas store opens on Market Street next week, with a huge launch event
Back to that collaboration though – Oasis and adidas have announced their official partnership to celebrate 30 years of shared history and culture-defining style.
The Original Forever campaign film shows euphoric crowd-surfers as they journey through each historic era that Oasis has touched, including iconic moments like Knebworth, Wembley and Rio – set to the soundtrack of Live Forever.
The adidas Originals x Oasis Live ‘25 apparel collection consists of looks from the 90s that have been reimagined for modern day, with quintessentially British style.
At their heyday, Oasis were deeply entrenched in UK terrace culture and lifelong football fans, leading to this new football-casual collection of Firebird tracksuits (Noel’s favourite), raglan sleeve jerseys, coach jackets and bucket hats.
Chris Walsh, VP Brand at adidas, said: “adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style.
“This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.
“‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations,”
The adidas Originals x Oasis Live ‘25 collection is available now within adidas retail stores including the brand-new adidas store in Manchester, and adidas.co.uk.
The new adidas Manchester store opens on Market Street on Thursday 3 July, with the exclusive Oasis collection in store.
Emily Sergeant -
11th March 2022 
