It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
JD to host exclusive Josh Baker set at massive World Cup watch party in Manchester
Danny Jones
JD x JB: The well-known British and Manchester-founded sports fashion brand is teaming up with local artist Josh Baker for an exclusive pop-up set at a massive World Cup screening in the city centre tonight.
The two Manchester icons are teaming up at an otherwise sold-out Castlefield Bowl, getting the matchday vibes going ahead of the England vs Argentina game this evening.
With all eyes on the semi-final, keeping nerves steady will be a tall task, but Baker will be helping play his part in getting the energy up ahead of kick-off.
No matter what happens with the scoreline, it’s set to be a proper party atmosphere beforehand.
https://www.instagram.com/p/Da0FDI3tp3I/?hl=en
Fresh off the plane from his White Isle residency over in Ibiza, the 30-year-old Manc musician will be taking to the stage from 6:15pm at none other than Castlefield Bowl, where nearly 9,000 people will be watching the big game.
In case you missed it, after wrapping up Sounds of the City ’26, the Bowl is now being taken over for Road to Victory’s outdoor fan zone.
Doors will be open from 5:30pm ahead of the 8pm kick-off, and you’ll want to get down there with plenty of time to make sure you get a good view of the action – and by that, we mean both the game and Josh’s exciting set.
Better still, not only are those at the venue in for a night of amazing music and incredible vibes, but they’ll be cheering on Thomas Tuchel’s men straight after, in a crucial clash that could see England reach a second consecutive final in the last two major tournaments.
There’ll be plenty of entertainment before, during and after the breaks.
We will, of course, be keeping our fingers crossed for you and the boys tonight; the only thing we’re certain of is that the man himself will deliver on the night.
We had the honour of chatting with JB ahead of the BRITs back in February, and he’s only looking to bigger and better things this year.
For those looking to go along for this special one-off, once again, tickets to the event are already sold out, so your only chance is to sign up for the waiting list HERE. Fingers crossed for you and a result at full-time!
Last but not least, keep your eyes peeled on the JD Sports Instagram page and their other socials for all other updates ahead of the huge night. We can feel it: it’s coming home…
Featured Images — Press shots (supplied via JD Sports)
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Meet the team that reimagined The Horse and Jockey into a gastropub masterpiece
Lydia Mastrolonardo
The Horse and Jockey is a historic neighbourhood pub that has forever been a cornerstone in the heart of Chorlton, with its iconic Tudor exterior and outdoor seating looking out onto The Green.
Since the team behind the well-known and loved The Black Friar and Leo + Roobs in Salford, headed by Managing Director Neil Burke and Executive Chef Ben Chaplin, reopened the pub in October 2025, we have since seen some significant changes.
Positioning themselves as Chorlton’s first-ever proper gastropub, they’ve expertly balanced maintaining the pub’s character and restoring the cosy indoors while catering for Manc foodies, with an ever-evolving menu consisting of fresh local produce as well as a wide selection of Joseph Holt award-winning beers.
Credit: Bigger Boat Hospitality
We’re not the only ones who have noticed the hard work these two have put in – the transformation has led to the Horse and Jockey being crowned as one of the best local boozers at the Pub and Bar Awards.
Today, we had a chance to talk with Ben, who is the mastermind behind their delicious dishes and makes it all possible…
For anyone who doesn’t know you, give us a little bit of background on your career as a chef thus far?
“I started in the kitchen when I was 15 and worked my way up through different kitchens. Ended up working for Aiden Byrne, who remains the youngest person ever to achieve a Michelin star at 22. I worked for him for about nine years, ran one of his pubs for him and helped develop Manchester House.”
“I then went off and worked as head chef at Australasia for two years and 20 Stories for another three years before meeting Neil. Together we opened The Black Friar in 2021, Leo + Roobs in 2024, now the Horse and Jockey and are 100% looking for more venues.”
How would you sum up the Manc food scene at the minute?
“Very diverse. Within the industry side of it, it’s difficult with a lot going on with VAT and wages, but there are some great venues doing some great food even just in Chorlton alone, and there is a lot of choice – I actually think it rivals London.”
This has become a staple of their annual calendar of events. See more from this year’s edition HERE.
We already know you’ve worked wonders bringing The Black Friar back to life and taking it beyond just a pub – what lessons have you taken from that experience to the Horse and Jockey?
“I think not just the Horse and Jockey but one of our values as a company for Bigger Boat is we are ‘yes people.’ So trying new things and not just saying no to something because we don’t want to do it, saying yes first and trying to find a way to achieve it.”
“It’s something that we don’t just do here, but we do it at the cafe, The Black Friar, and we’re going to do it going forward, opening more and more places.”
If you could describe how the approach is different between the two venues, what would you say?
“The spaces in The Black Friar allow us to do a lot more events; we obviously have a bigger outdoor area, so that leads to us being able to sell different areas for different events. We don’t have that as much here, and this is more of a neighbourhood, local pub, serving gastro-style food.
“The Black Friar we can go from events to weddings pretty seamlessly – we do a lot more there as there’s space for it and even more to come.”
They’ve even started doing a picnic basket offer. (Credit: The Manc Eats)
What is your favourite dish on the menu?
“We change the menu so often here (the Horse and Jockey) following the seasons, often changing a dish a week. However, right now my favourite is probably our lamb rump with a red pepper and harissa hummus with a hazelnut and sesame seed dhukka.”
And if you could sum up the food in three words, what would they be?
“Evolving, tasty and bold.”
These two truly know what they’re doing with these restorations, and we can’t wait to experience what else they take over in the future.
Don’t believe us? Go on down and try it for yourself.
You can read our full review of the food and drink from when they first reopened the gorgeous suburban, village-style spot down below.
Emily Sergeant -
11th March 2022 
