It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
ADVERTISEMENT
By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
ADVERTISEMENT
Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
ADVERTISEMENT
But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
ADVERTISEMENT
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
ADVERTISEMENT
Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
Coffee Rules: The Greek-born cafe that’s gone on to become a beloved Greater Manchester brand
Danny Jones
It’s rare that you find a place in an already saturated food and drink scene like Greater Manchester’s that genuinely comes across like a local community cornerstone, but that’s exactly what we got when we visited Coffee Rules in Salford.
We went for a brew, one of those viral iced coffee we’ve seen on socials, and maybe a nice bite to eat – but we left with much more and the impression that these lot are onto something big.
Opened in Arta back in their home country (also up in the northwest, by the way), they’ve never struggled to get queues out the door, and it’s no different here. This one is run by two siblings, 23-year-old Thomas and his younger brother Marios, 30, who have been smashing it since 2023.
Since launching their growing UK brand in the likes of The Meadows neighbourhood – one of two they have in the city of Salford alone, the other being Swinton – they’ve brought the lines with them. With authentic Greek food and drink like this, it’s not hard to see why.
They’ve now expanded to more than eight sites total, including one still keeping their own local reputation alive over in Athens, and this looks to be just the beginning.
Having not only spread across the ten boroughs but further out into the region with their Liverpool locations as well as a Yorkshire stronghold up in Sheffield, there’s more to come from Coffee Rules, both in terms of premises and their plans to take on the rest of the brunch game and beyond.
Suburban Mancs may have already seen the regular midday and weekend crowds that pack out their Chorlton venue, the Rusholme one is often filled with fresh-faced uni students in need of their caffeine fix, and it’s an increasingly similar story for those based in Bolton.
Or maybe you’re one of the many people based in Manchester city centre, who nip to their quiet, tucked-away corner of Ancoats for a fresh bake or even to have your eye caught by some of their merch with that modern mythological-inspired logo.
Whichever one happens to be closest to you, you’ll have the same satisfying experience, from sipping on speciality coffee and the scran, to the service and all-around atmosphere.
They’re also about to start hosting board game nights over at their Salford site, where they’ll be making the most of their large terrace with plenty of seating, which also has the added bonus of a retracted pergola – perfect for sunny days or simply sheltering from the Manc rain.
One thing we also noticed was just how many locals not only popped in throughout our time there, but the sheer number that had chosen to start their day at this particular spot.
There’s a regular Greek crowd, of course, but there’s also the native Salfordian and those currently residing in and around the up-and-coming area, who were pulling up in the large car park and taking a pew, or even those just looking for quick and top-quality grab-and-go stuff.
In fact, it’s one of the quickest venues we’ve seen fill up that fast in a hot, Med minute.
Speaking of, whether it be one of their superb Spanish lattes, or the equally sweet, sultry and viral ‘Freddo Cappuccino’, or their traditional spanakopita, not to mention their many Mediterranean pastry variations, there’s a big call for pretty much everything on the menu.
We could go on at length in listing what impressed us about just this one Coffee Rules branch, and we’ve made many trips to their Chorlton one in the past already, but it’s probably best that we just urge you to give it a try sometime soon. Trust us, you won’t be disappointed.
This is one of the fastest-growing franchises in the UK, and it’s no wonder they keep pulling in plaudits and invites to bigger and better industry within the industry as time goes on events over the past few years.
Oh, and one more thing, there’s plenty of savoury stuff that you’ll likely fall in love with, but we highly reccommend ordering the red velvet. Wow…
Everything you need to know about the ICC Women’s T20 World Cup before it comes to Manchester
Daisy Jackson
The countdown is really on now to one of the biggest sporting events of the year – the ICC Women’s T20 World Cup will land in Manchester in just a few weeks’ time.
The upcoming cricket tournament has already shattered all previous ticket sales records, ahead of what promises to be the biggest Women’s T20 World Cup ever staged.
With just two weeks to go to the opening match between England and Sri Lanka, ticket sales have already surpassed 155,000.
And anticipation is growing for the sporting event of the summer, a 24-day spectacle played across seven iconic venues in England and Wales.
Manchester will play its part in this record-breaking tournament this summer, hosting several major games at Emirates Old Trafford Cricket Ground.
The action kicks off here in Manchester on Saturday 13 June, with a double header of matches between Scotland and Ireland, and Australia and South Africa.
So if you’re planning to go down for all the action, or just want to know what’s in store, here’s the essential info you need for the ICC Women’s T20 World Cup.
Manchester dates for the ICC Women’s T20 World Cup
The Emirates Old Trafford Cricket Ground will welcome seven teams across five fixtures in June, including Scotland, Ireland, Australia, South Africa, and India.
Saturday 13 June – Scotland vs Ireland 10.30am
Saturday 13 June – Australia vs South Africa 2.30pm
Sunday 21 June – South Africa vs India 2.30pm
Thursday 25 June – India vs Bangladesh 2.30pm
Friday 26 June – Sri Lanka vs Scotland 6.30pm
Tickets for the ICC Women’s T20 World Cup
This year’s ticket sales have surpassed the total fan attendance of 136,549 recorded across the entirety of the 2020 edition in Australia, highlighting the extraordinary momentum behind women’s cricket and the growing global demand for the women’s game.
Adult tickets start from just £15 in Manchester, you can grab tickets for games HERE.
What else is on?
Spirit Week has been driving up the excitement even further, with the ICC Women’s T20 World Cup trophy currently on a tour around the UK – including a great day out here in Manchester.
The ICC and UNICEF will also be delivering Cricket 4 Good clinics in local communities, with cricketing stars giving young cricketers tips and skills training.
What the ICC have said
ICC General Manager – Events and Corporate Communications, Gaurav Saxena said: “The 2026 edition becoming the highest-selling ICC Women’s T20 World Cup ever is another milestone for the women’s game.
“It not only highlights the incredible momentum behind women’s cricket but also reflects the strong cultural pull of an ICC pinnacle event, appeal for which is not limited to only the sports fans.
“This edition of the ICC Women’s T20 World Cup is set to be our biggest tournament till date and is expected to smash attendance and viewership records in the UK and around the world. This milestone is a hugely exciting moment for everyone involved and has been almost a year in the making.
“The response from fans is a testament to the bold, creative and well-executed marketing efforts of both the ICC and the ECB in the run-up to the tournament, more of which are to follow over the next four weeks.
“We look forward to welcoming fans from across the globe to England and Wales for what promises to be the biggest and most exciting edition of the ICC Women’s T20 World Cup.”
ICC Women’s T20 World Cup 2026 Tournament Director, Beth Barrett-Wild said: “Surpassing 155,000 ticket sales is an incredible milestone and a powerful signal of the momentum behind the ICC Women’s T20 World Cup 2026. To have exceeded the previous record set in Australia, before a ball has been bowled, shows just how much excitement there is for this tournament and for women’s cricket globally.
“We’ve always believed this tournament has the potential to be the biggest women’s cricket event in history, and the response from fans has been extraordinary. It reflects the growing profile of the women’s game, the strength of the teams and players on show, and the appetite for world-class sporting events across England and Wales as we build towards an unforgettable summer in 2026.”
Emily Sergeant -
11th March 2022 
