It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
Manchester’s historic connections to slavery will be at the heart of a major new exhibition
Emily Sergeant
Manchester’s historic connections to slavery are to be explored during a major new exhibition coming soon to the city.
The Science and Industry Museum, in the heart of our city centre, is already known and loved for telling the story of the ideas and innovations that transformed Manchester into the world’s first industrial city.
But now, a new free exhibition is set to “enhance public understanding” of how transatlantic slavery actually shaped the city’s growth.
Produced by the Science and Industry Museum, in partnership with The Scott Trust Legacies of Enslavement programme, and developed with African descendent and diaspora communities through local and global collaborations, this landmark project will put Manchester’s historic connections to enslavement at the heart of a major exhibition at the museum for the first time.
Featuring new research, it will also explore how the legacies of these histories continue to impact Manchester, the world, and lives today.
Set to open in early 2027, the exhibition will run for a year in the museum’s Special Exhibitions Gallery.
Alongside that hub at the Science and Industry Museum itself, the project is also set to have a collaborative city-wide events programme, and a lasting legacy – with a new permanent schools programme, and permanent displays in the future too.
As mentioned, the new exhibition is part of The Scott Trust Legacies of Enslavement programme, which is a 10-year restorative justice project launched in 2023.
Manchester’s historic connections to slavery will be at the heart of a major new exhibition / Credit: Science Museum Group Collection
Through partnerships and community programmes, the project aims to improve public understanding of the impact of transatlantic slavery on the UK’s economic development, and its ongoing legacies for Black communities – with a strong focus on Manchester, the city in which The Guardian was founded back in 1821.
The museum’s existing gallery content and ongoing work around sharing the inextricable links between Manchester’s growth into an industrial powerhouse and a textile industry reliant on colonialism and enslavement will be developed through the project.
Through a “collaborative re-examination of the past”, the exhibition will also share a more inclusive history of a city that prides itself on being at the forefront of ideas that change the world.
It’s opening at the Science and Industry Museum in early 2027 / Credit: Science and Industry Museum
Speaking ahead of the exhibition’s arrival in early 2027, Sally MacDonald, who is the Director of the Science and Industry Museum, says: “This will be an exhibition about important aspects of our past that are profoundly relevant to the world we live in today.
“Revealed from the perspectives of those who experienced enslavement and whose lives have been shaped by its legacies, we will foreground stories of resistance, agency, and skill.
“The exhibition will explore themes of resilience, identity and creativity alongside exploitation and inequality, and will feature a specific focus on the ways that scientific and technological developments both drove and were driven by transatlantic slavery.”
Further details on the project will be announced in due course, so stay tuned.
Featured Image – Science Museum Group
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Charlotte Dawson will be handing out compliments and big prizes in Manchester to brighten Blue Monday
Daisy Jackson
TV star Charlotte Dawson will be cheering up Blue Monday in Manchester, dishing out compliments to strangers and awarding some big prizes too.
The actress, who is the daughter of the legendary late Les Dawson, will be bringing her signature sunny energy to Printworks on Monday 20 January.
Otherwise known as Blue Monday, it’s believed that the third Monday in January is the most depressing day of the year – so she’s here to nip that in the bud.
Between 1pm and 3pm on the huge gaming screen inside Printworks – part of its £21m transformation that included adding a huge digital ceiling – Charlotte Dawson will be spreading joy and laughter.
She’ll be live streaming straight to passers-by, spreading smiles and dishing out compliments.
Charlotte will also be treating visitors to some amazing prizes from Printworks’ collection of bars, restaurants and leisure venues.
These prizes will include free brunch for four at Walkabout, gaming sessions at Bierkeller, or family cinema tickets with Ice Blasts at VUE. Other prizes include Nando’s vouchers, a drink and activity for two at the new Trax Social, and much more.
And the top prize will be a luxury overnight stay for two at Hotel Indigo, just across the road in the very heart of Manchester.
Charlotte Dawson will take part in Blue Monday at Printworks, Manchester
There’ll even be free coffee vouchers for Todd St Cafe on offer to brighten your Blue Monday.
Kristian Brennan, Marketing Manager at Printworks, said: “We couldn’t be more excited to have Charlotte at Printworks this Blue Monday.
“As a true Mancunian icon, her vibrant personality is exactly what we need to brighten up the most depressing day of the year and we know she’ll bring plenty of laughs and smiles to everyone who stops by.
“What makes this event truly unique is the opportunity for the public to chat with Charlotte under Europe’s largest digital ceiling, which will showcase new mood-boosting content.
“It’s an innovative and exciting way for people to connect, and we can’t wait to see families and friends come together to create joyful memories in this truly unique setting!”
Emily Sergeant -
11th March 2022 
