It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
The Jockey Club are holding a superhero-themed family fun day at Haydock Park Racecourse this Easter
Looking for something to do with the kids in time for the school holidays? Well, Haydock Park Racecourse have got you sorted for Easter weekend with their Superhero Family Day.
For anyone that’s never made it down to Haydock Park and The Jockey Club before, there’s a reason they’re the biggest horse racing organisation in the UK. There’s much more to it than just watching the horses.
Hosting numerous events throughout the year, Jockey Club are once again turning Haydock into a fun venue for all the family with their superhero-themed Easter celebration, with a whole host of activities, crafts and entertainment, as well a series of jump races.
Taking place on Saturday, 8 April, it’s set to be a great day out whether you bring the kids or go along to soak up the festivities solo.
Bringing characters straight from the comic books to life, Haydock will be offering free children’s entertainment throughout the day, including an inflatable assault course, superhero crafts, face painting, magicians, pony shows and more.
There’s even going to be a kid’s costume competition where they can win an Easter chocolate hamper, so make sure they bring along their mask and cape — after all, people always get dressed up when they go to the races!
Adult tickets start from just £25 but, crucially, under 18s go absolutely free so they can enjoy the day and if you’re feeling fancy, you can always book full hospitality packages, complete with a private table, a two-course carvery menu, special access around the venue and more.
You can grab your tickets for the Superhero Family Day HERE.
Three Little Words and Seven Brothers Brewery are moving into Kampus this summer
This week, Manchester’s waterside neighbourhood Kampus has revealed that two of Manchester’s best-loved indie drinks producers will be moving in over the summer.
Manchester Gin’s bar and distillery Three Little Words will be taking over the infamous bungalow, whilst Ancoats’ favourite Seven Brothers Brewery will temporarily move into the neighbourhood’s red-brick Minshull Warehouse – previously tipped to house a new taproom from Cloudwater.
This summer, the brewery – first founded in Salford nine years ago by the McAvoy brothers – will open the doors to the warehouse serving up their popular family beers alongside a few Kampus specials.
With seating inside and out, once the warmer nights arrive drinkers can once again enjoy the Manchester neighbourhood’s canalside beer garden.
Set to open officially from the long Easter weekend, for the first time tables and chairs will be nestled throughout the giant tree ferns and palms, with visitors able to sample the delights of the impressive foodie community – including Nell’s, Pollen, Great North Pie, The Beeswing wine bar and Yum Cha.
Elsewhere, in the Bungalow popular local gin distillers and cocktail pros Three Little Words will serve up a sleek cocktail menu – all made up from their portfolio of multi-award-winning spirits from The Spirit of Manchester Distillery.
First opened in 2019 by Seb & Jen Heeley-Wiggins, the founders of Manchester Gin, luxurious cocktail bar Three Little Words has since won awards for its signature menu of innovative cocktails.
Both will kick-start on Friday 7 April, with an Easter Weekender of booze, beats and eats in store – with Nell’s Pizza also joined by guest DJs throughout the weekend.
The season is a major moment for Kampus, the first year when the neighbourhood will have a full force of eclectic independent operators fully trading.
More names are set to join too. Red Light will lift the curtain on the insta-friendly Little David Street LGTBQ+ cocktail den, with the opening date to be revealed in the coming weeks, whilst taqueria and mezcaleria Madre is currently fitting out its space ready to bring its take on Mexican goodness to Manchester.
Seb Heeley-Wiggins, Master Distiller & Co-Owner The Spirit of Manchester Distillery & Three Little Words, said: “We’ve got such a loyal following and we’ve been on the hunt for a spot where people could enjoy our cocktails in a beautiful outdoor setting … spritzes in the sunshine.
“Kampus absolutely fits that bill and will be an incredible summer posting for our team. We’ll be bringing our signature menu as well as some seasonal creations unique to Kampus.
“There’s so much going at the neighbourhood that we’ll be in good company. We’ve already got celebrations planned throughout the summer months, where we’ll be collaborating with incredible brands and creatives, and we’ve got a big surprise in store for next month. We just need a long, hot summer now.”
Keith McAvoy, CEO for Seven Brothers, said: “We’ve been big fans of Kampus for a while so we jumped at the chance to put on a summer-long party and create a new beerhouse here. The historic setting is stunning and we know we’ll create, hands down, the best beer garden in Manchester.
“We’re a family run business, born here in Greater Manchester. Our Kampus run is a fitting celebration for how far the brewery has come with the incredible support of every person who’s ever enjoyed a SEVEN BRO7HERS pint.
“We’ll be in good company with our brilliant independent neighbours and encourage everyone to come spend summer with us.”
Seven Brothers will be open Thursday to Sunday every week all summer, whilst Three Little Words will open Wednesday to Sunday.