Beloved British drinks company VK has just launched a brand-new festive flavour for Christmas 2024 and let’s just say it’s proved to be a divisive one.
Known as one of the most popular alcopop producers in the UK, their Blue, Tropical Fruits, Black Cherry and numerous other flavours remain a popular beverage of choice across the country, be it at the pub, a house party or a cheekyChristmas tipple.
That being said, this holiday season VK are mixing things up even more than usual with an eye-catching returning flavour combo that has already got people talking – not least because they’ve hired the biggest digital billboard in Manchester to let people know about it.
As you can see, in typically bold fashion, VK’s marketing team not only took over one of the biggest digital billboards in Europe to promote this year’s festive flavour for 2024 but they’ve also made a cheeky nod to a beloved Christmas icon, posing the question ‘Who the VK is Terry?’
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Oh, and as for the big fella in orange, no, he’s not called Terry – why’d you ask?
Follow VK’s TikTok and other social accounts to keep up to date with all of his shenanigans:
In all seriousness, taking inspiration from the much-loved chocolate orange flavoured and shaped confectionery that many people gift, receive and devour in spades every Christmas, VK has bottled the classic combo for their seasonal special and created a divisive Christmas alcopop.
The lightly carbonated bev remains the number one RTD (ready-to-drink) brand among students and is popular among various other demographics too, especially since there’s a flavour to suit pretty much everyone’s tastes.
However, the question is besides being a conversation starter, does liquid chocolate orange go down nicely and is it worthy of finding its way into stocking fillers this year?
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The limited edition seasonal specialCredit: The Manc Group
Holly Bolus, Senior Brand Manager for VK, commented: “This activation is part of our new, bold marketing strategy, leveraging VK’s reputation for creating memorable experiences for our audience.
“Our brand ethos is all about fun and personality, so what better way to lean into this than with a tongue-in-cheek OOH campaign?”
VK Chocolate Orange is now available in their VK mixed pack for a limited time only. Get yours from Tesco, ASDA, Morrisons, Sainsbury’s, Home Bargains and B&M – plus you could even get your hands on a free Christmas jumper too.
Targeting students and young adults who are looking for festive pre-drinks and party essentials, historically, VK’s seasonal flavours have a high rate of sale, making this year’s return even more significant for the brand.
JD and Nike are hiding free pairs of Air Max shoes in InPost lockers at the Trafford Centre
Daisy Jackson
JD are celebrating the return of the Nike Air Max 95 ‘OG Neon’ with a major giveaway, hiding pairs of the limited trainers inside InPost lockers at the Trafford Centre.
There’ll be a chance for Mancs to unlock exclusive prizes, including those iconic shoes, plus Air Max 95 jackets, pants, and t-shirts.
JD started teasing the drop of the Neons last week, with a video of a stock room filled with Air Max boxes and a crew packing.
Then details started dropping too, with Liverpool grime star Kasst 8 revealing himself as the sender.
In the campaign, the unapologetically Northern artist appears stationed on JD x Nike Air Max branded lockers, firing off texts reading ‘I’ll be there soon’, ‘SHIPPED OUT’, and ‘Check your InPost’.
And now JD has revealed its major competition with Nike, giving you the chance to bag a pair of Air Max 95 OG Neons.
Special Air Max branded InPost lockers will be stationed in-store at JD at the Trafford Centre (and at Liverpool One), each one stuffed with Air Max shoes and apparel.
To be in with a chance of unlocking a locker, you just need to submit your details HERE.
Then select winners will be chosen from a random draw and sent a unique code, which you can take to your chosen locker and reveal what you’ve won.
The Air Max 95 OG Neons are an iconic shoe designed by Sergio Lozano, with a human anatomy-inspired design that includes ribcage laces and vibrant neon accents against grey gradients.
JD have been teasing the launch of this campaign, with the Air Max 90 and 95 Neons dropping in-store and online on Thursday 5 March.
If you missed last year’s Air Max OG Neon drop, JD’s throwing you a lifeline.
Enter before 9am on Tuesday 3 March HERE for your chance to unlock – winners will be picked at random and contacted this week to collect at JD Manchester Trafford Centre.
Manchester’s new aesthetics clinic with a budget-friendly tiered pricing model
The Manc
There’s a new medically–led aesthetics clinic in the heart of Manchester, which offers a tiered pricing model that will get you the right treatment at a price that suits your budget.
The Academy Clinic has opened up on Quay Street, specialising in natural, balanced results with a massive range of injectable and cosmetic dermatology treatments
The clinic was founded by Dr Tristan Mehta, Dr Emily Mehta, and Dr Marcus Mehta, who want to raise the standards of injectable and cosmetic dermatology treatments across the UK.
It’s part of Harley Academy, the UK’s leading provider of postgraduate training in aesthetic medicine.
And that’s what sets it apart from a lot of other clinics in the UK, and makes it a stand-out in an industry that is largely unregulated – at The Academy Clinic you won’t ever be treated by non-medics or anyone without formal medical training.
It means that you are always in the hands of a registered medical professional – whether it be practitioner or trainee, and doctor, nurse, dentist or clinical pharmacist – who would be able to manage complications, so you can feel confident you’re in the best hands.
The Academy Clinic in Manchester. Credit: Supplied
And the tiered treatment model really does suit every patient’s budget and preferences – you can take a more affordable treatment option, where qualified medical professionals are learning and being upskilled with expert supervision during your treatment; or you can opt for a fully private experience with a senior practitioner and no training elements involved.
There’s a wide range of treatments available, including popular injectable skin treatments such as Profhilo® and Profhilo Structura®, polynucleotides, dermal fillers, microneedling, HydraFacial and more, all designed to deliver natural-looking, confidence-boosting results.
Beyond patient care, The Academy Clinic’s clinical team also trains and mentors medical professionals through its GMC-registered aesthetics training academy, Harley Academy.
Dr Tristan Mehta, Founder & CEO of The Academy Clinic and Harley Academy, said: “Our mission has always been to raise standards in aesthetics. By combining education with patient care, we can ensure treatments are delivered safely, ethically, and with natural results.
Treatments include HydraFacials
“Bringing The Academy Clinic to Manchester means more people can access medically-led aesthetics with confidence.”
The Academy Clinic is now open at St John’s Court on Quay Street in Manchester, having acquired SkinViva last October.
To keep up to date with the latest news and promotions, you can follow The Academy Clinic on Instagram @theacademyclinic. For bookings or enquiries, call 0161 865 1141, visit theacademyclinic.co.uk or email [email protected].
Exclusive offer for The Manc readers: Use code MANC25 at the time of booking or when in clinic for 25% off any treatments excluding wrinkle reduction treatments.