Sport
2026 World Cup fans in North America are being mocked already – and this could be just the beginning
We expecting there'll be plenty more digs made over the next month or so.
Danny Jones -
12th June 2026 
The 2026 FIFA World Cup has only just kicked off over in North America, and while the opening match between Mexico and South Africa had lots of drama, the spotlight was already on supporters even prior to the tournament starting, with certain fans being mocked over their presence – or lack thereof, in some cases.
Plenty of people were fully expecting a fair bit of being poked at the USA as one of the joint host nations and the country holding the most fixtures out of the three after Mexico and Canada, in which football remains the biggest sport throughout both.
While the days of claiming that Americans will “never embrace soccer” – a joke even made by The Simpsons back in 2007 – do look to have been a bit hyperbolic and tongue-in-cheek, it goes without saying that the perceived Americanisation of European/association football (which, ironically, we dubbed soccer first) is a growing concern among followers of ‘the beautiful game’ all over the globe.
Especially in situations when you see the likes of so-called fans literally perched pitchside whilst sat eating their dinner in raised posh seats located right next to the corner flag.
One of the weirdest scenes you’ll see in football… people casually eating dinner at tables set up right next to the corner flag 🤔pic.twitter.com/gTtdRlD19v
— No Context World Cup (@NoContextEPL) June 11, 2026
For context, in case anyone missed it, this now-viral clip on social media took place before the World Cup proper actually kicked off, as the puzzling sight was captured in England’s final friendly against Costa Rica at the Inter&Co Stadium in Orlando, Florida.
Thankfully, the Three Lions looked to head into their opening fixture of the 2026 World Cup in good shape following the 3-0 win, but we won’t pretend to ignore the fact that lots of the discussion surrounded the scenes up in the stands.
Now, obviously, VIP and hospitality, not to mention the fact that most US sporting arenas are designed quite differently from most football stadiums, often favouring taller structures, with large open bowls that regularly exceed the capacity of, say, Wembley.
However, when you’re trying to create an atmosphere where those who could afford to buy a ticket have made the effort to travel over to the admittedly controversial tournament to immerse themselves in the sheer passion of following a national team around the world and dreaming of bringing home, arguably, the single biggest prize, it doesn’t make for great visuals seeing ‘fans’ having a casual sit-down meal.
To many, images like these kind of gave the impression that the game itself was secondary and a bit of background entertainment, rather than, you know, the other way round – you’ve only paid THOUSANDS to be there, let alone spitting distance from the turf itself…
We’re not trying to sound like gatekeepers on how someone should enjoy the sport they like watching, but it does feel less like you’re actively supporting the players out there in moments like these, and the English, in particular, have already made their feelings known on some behaviour and what they deem as ‘proper’ footy fandom:
That being said, crowd interactions like this have proved just as divisive, too, with some accusing the Brits abroad of supporter snobbery, almost, and refusing to get in the light-hearted spirit as others have.
Conversely, we’ve also seen footage of the Scots in kilts and the full grab at 6:30am to play the bagpipes and get in the mood for the action, so you can’t exactly question their commitment.
Once again, by the way, most of these instances took place before the first matches had even been played, or at the very least before their country had kicked a ball yet.
Besides the obvious political backdrop to the entire month ahead, jibes at the overall vibe of the tournament also haven’t been helped by the fact that some companies have instead paid fans to come and watch the football not inside the grounds but from a premium viewing zone inside a glass box on a big telly right in the heart of Times Square. People are now even watching them watching it.
And that’s not all; far from it.
There were swathes of empty seats at the Akron Stadium that were particularly concentrated towards the pitchside VIP section at the centre of the east stand, but patches of red seats could be seen throughout — leaving what looked like thousands of empty seats in total.
— The Athletic | Football (@TheAthleticFC) June 12, 2026
Tickets… pic.twitter.com/0WahURehws
Several stadiums are already having to come to terms with the very likely prospect of not only failing to sell out but also settling for being some way off packed out enough to mirror the kind of energy to match the best World Cups in history.
The Mexican home crowd at the Estadio Azteca – the largest in all of Latin America, boasting a max cap of more than 83,000 – was always going to be a sell-out, but with games being played at all manner of times in an effort to try and beat the heat and manage conditions across various challenging climates, empty seats are bound to be spotted.
Thousands of Koreans and Czechs were there to be seen for this year’s second official clash, but it was evident that there were noticeable gaps around the venue, and don’t be surprised if you see more before the final. It’s certainly going to be an edition with just as many narratives off the pitch as on it, if not maybe even more, if this is a sign of things to come.
What are your early impressions of the 2026 World Cup so far?
Read more:
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- Best places showing the 2026 World Cup in Manchester city centre
- 007 First Light easter eggs: The new James Bond game is full of references, including one to Man United
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Featured Images — Screenshots via ITV
