Local club Altrincham FC has scored a huge collaboration with a major Spanish side to mark Non-League Day this year, teaming up with none other than Athletic Bilbao for a special crossover.
Altrincham are well and truly on the up, establishing a stronger foothold in the non-league ranks and English footballing pyramid, in general, but we all know how the grassroots game and local clubs need our continued support.
Despite being a much bigger operation and being currently busy battling it out for Champions League places in La Liga, another footballing organisation that knows the vital importance of this and supporting your region is Athletic Club Bilbao.
Joining forces with a handful of smaller UK-based teams sharing the same iconic red and white club colours, Bilbao are helping shed some light on upcoming non-league fixtures, including Alty FC’s home game against Barnet this month.
So why the British-centric collab? Well, as well as being famously and fiercely loyal to their unique region of Spain (only signing players born in the Basque Country or who came through at Basque club – a rule they’ve maintained since 1912) – they also have deep roots in England.
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For starters, that’s why they still go by their Anglicisation and not ‘Atletico’ like their counterparts in Madrid; the club was founded nearly 127 years ago by migrant ship workers from the likes of Sunderland and Southampton as well as students who left the region to study here before eventually returning.
More to the point, as Altrincham wrote in an official statement, “They haven’t forgotten their background, and it struck a chord when they were made aware of English football’s recognition of grassroots football with the inception of Non-League Day.”
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Honing in on half a dozen English teams – Bromsgrove Sporting FC, Evesham United, Sheppey United, Steyning Town, Witton Albion and, of course, Alty – all of whom share the same trademark strip style, they have sent each club one men’s and one women’s team kit to raffle off for Non-League Day 2025.
Better yet, through giving them some added exposure during this annual sporting observance, they’re aiming to spotlight how crucial local football is for communities, from Sunday league all the way up to the top flight. Greater Manchester boasts an embarrassment of riches at both ends of that spectrum.
Credit: Altrincham FC
Set to giveaway the two kits on the day of their promotion hopeful’s fixture against the National League leaders on Saturday, 22 March, there’s even more reason for fans to visit the regularly packed-out J Davidson Stadium.
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As explained in the official press release, staff at Bilbao’s San Mamés Stadium are also “preparing an in-depth article about Alty, detailing our history and the tradition behind our home kit, that will be distributed throughout the wide area of their fanatical support at the start of the week leading up to NLD.
In a gesture of solidarity and support, Athletic Club will also be holding their own ‘Basque Non-League Day’ on the same weekend of the match (22-23 March) in collaboration with 93 of their 170 affiliate clubs.
We don’t have a Spanish team per se but it’s safe to say if we did, it would probably be Bilbao.
Speaking on the partnership, Altrincham FC director John Coyne said: “We are thrilled to collaborate with Athletic Club Bilbao to promote Non-League Day on March 22nd.
“This partnership not only celebrates the rich history and community spirit of non-League football but also strengthens the bonds between our clubs.
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“By joining forces, we aim to highlight the vital role that grassroots football plays in nurturing talent and fostering a love for the game.”
You can grab tickets to the game between Alty and Barnet FC HERE but you best be quick as it is on course to be a sell-out crowd.
Greater Manchester cleans up at first-ever Festival of Women’s Football Awards
Danny Jones
This week marked the inaugural Festival of Women’s Football Awards (FWFA), which not only saw a whole host of female talent from up and down the English pyramid celebrated, but Greater Manchester in particular picked up a number of accolades.
Of course, we all know that 0161 is the true home of football, with Manchester’s rich sporting heritage known worldwide, but it’s always nice to see our region recognised for its continued contribution to the beautiful game.
That reputation goes double for the women’s game too, as the 2025 FWFA saw a trio of local clubs and a trio of different players winning across multiple categories.
Starting with the blue side of Manchester, Manchester City Women star Yui Hasegawa picked up Player of the Year from a strong shortlist of midfielders.
Joining the club back in the summer of 2022, Hasegawa famously scored on her debut and was named in the PFA Team of the Year that season.
Playing in 92 of the 96 games since her arrival, she is widely considered not just one of the best midfielders in the Women’s Super League (WSL) but the world.
As for the red half of the city, not only did Phallon Tullis-Joyce – who has shone since filling the very big boots of Mary Earps – pick up the award for the best shotstopper, but centre-back Maya Le Tissier was named both Defender and Young Player of the Year.
Latics Women only launched their squad this season but have already amassed a passionate following, hence the award, and also won the Lancashire Women’s County League Championship at the first time of asking.
Congratulations to all the Greater Mancunian footballing organisations and sports personalities recognised at this year’s Festival of Women’s Football Awards – here’s hoping for even more in 2026!
🏆 We were delighted to attend this evening’s Festival of Women’s Football Awards in London…
It was an honour to be shortlisted for eight national awards, and take home the ‘Best Fan Experience’ prize! 💙#wafc 🔵⚪️ pic.twitter.com/OoeN92Vxwv
Bury FC announce partnership with big-name local brand after ‘milestone’ season
Danny Jones
Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
Danny Jones -
4th March 2025 
