Altrincham FC have sacked their long-term manager Phil Parkinson after eight years and an unfortunate winless run.
The Greater Manchester club dismissed ‘Parky’ after nearly the best part of a decade, following the loss on penalties in the tie against Winsford United (6-5) and a long series of defeats and a couple of draws.
For context, they’ve picked up just a single point in the National League, and they haven’t won since the 2-1 victory over Sutton United on 6 September.
Subsequently, Alty FC had little choice but to change things up, with Parkison and his right-hand man being reluctantly let go and his temporary replacement having already been restored.
Confirming the decision on Thursday, 24 October, the club wrote in a statement: “Altrincham FC have today parted company with Manager Phil Parkinson and Assistant Manager Neil Sorvel.
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“Given recent form and the current league position, it is clear that results have not met expectations. The Board therefore believes a change of direction is necessary at this point in the season.
“The Board wishes to place on record its sincere gratitude to Phil and Neil for their outstanding contribution over the past nine years. Their achievements, professionalism, and commitment have played a major role in shaping the modern-day Altrincham FC.
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“A full tribute reflecting on their time with the club will be published on the official website in due course.”
More importantly, they have assured that the hunt for a new full-time “leadership team within the football department – one fully aligned with the Board’s long-term vision for the club” – has begun.
Chairman Mark Luby also made sure to reiterate that Parkinson and Sorvel have left the club “in a much stronger position than when they arrived” and, as well as recognising their achievements in that time, assured that the decision was “extremely difficult”.
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As for who has been tasked with lifting them from 20th in the table, former Wealdstone FC duo Neil Gibson and his assistant Lee Jones are now in place.
We are pleased to confirm that Neil Gibson has been appointed to lead the team on an interim basis, joining immediately alongside Assistant Lee Jones.
Having already navigated a side to safety from the drop zone last season, Luby clearly believes the pair to be a shrewd appointment.
“The impact they had under challenging circumstances at Wealdstone was impressive by any measure”, he says, “and they demonstrated clear leadership under pressure”, adding that Gibson’s contacts in the game and vision on how to improve things on the pitch should help steady the ship.
Quickly put in post and preparing for the game against Braintree Town this weekend, the new Robins boss said:“I’m proud to be here. When the club shared its ambitions and the immediate challenges ahead, I felt there was an opportunity to make a meaningful impact, and I was excited to accept.
“While the Board focuses on the recruitment of a permanent Manager, Lee and I will give everything to move this team up the table and build momentum as quickly as possible.
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“I know how passionate the supporters are, and I look forward to speaking with them more fully in due course and to seeing the travelling fans at Cressing Road on Saturday.” Principal sponsors AO are also helping fund the 600-mile round-trip journey for 57 supporters next month against Truro City, too.
The same team behind the annual Alton Towers run is bringing a new race to Flamingo Land
Danny Jones
Following the success of Run Alton Towers, the same team is bringing a brand-new running event to another Northern attraction with the first-ever Flamingo Land race.
Knowing how popular its forerunner is (pardon the pun), this one is already well on course to sell out.
The inaugural Alton Towers run first took place in November 2021, and now half a decade later, RunThroughUK – the biggest and fastest-growing race organiser in the country – is recreating the format over at Flamingo Land.
Landing next month, the beloved UK theme park and zoo will be joining them in holding two different distances, and you can still be part of it.
Hosted within the grounds of the wider Flamingo Land Resort, the unique route takes participants through the zoo, passing plenty of incredible animals, before continuing through the theme park alongside some of its biggest rides and amusements.
Located in Kirby Misperton up in North Yorkshire, they will be holding both 5-kilometre and 10km runs around the venue.
With the promotion and sporting events company having already comfortably proved they can hold a slick and seamless running event throughout the 500-acre plot, there’s set to be even more jam-packed sights to see as you jog zip through the slightly smaller and multi-purpose park.
As always with RunThrough dates, runners of all abilities are welcome; whether you’re chasing a personal best or simply looking for a different kind of race route, you’re sure to have a memorable time.
And yes, for those wondering: just like with its Staffordshire counterpart, you do get to stay and enjoy all the rides, wildlife and more as part of your entry fee afterwards.
Even better still, not only will every runner be treated to accurate chip timing, a fully marked course, enthusiastic marshals and support from spectators, but you also get a unique finisher’s medal.
Oh yeah, and you get all of your race pictures for FREE, as is standard with RunThrough events. Belter.
With race day not far away, the final places are filling fast for what promises to be one of the UK’s most unique new running events – not to mention one we fully expect to become another annual addition.
Taking place on Saturday, 5 September 2026, you can secure your bibs for the 5/10k running race HERE.
Featured Images — Publicity pictures (supplied via RunThrough)
Sport
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Danny Jones -
24th October 2025 
