Australia sets the example for return of sports fans
Australia is setting the example for British sports stadiums when it comes to getting significant crowds back watching the action. But Manchester, and Britain as a whole, could well have a long wait to enjoy exactly what Aussies are experiencing Down Under.
Australia is setting the example for British sports stadiums when it comes to getting significant crowds back watching the action. But Manchester, and Britain as a whole, could well have a long wait to enjoy exactly what Aussies are experiencing Down Under.
While small numbers of crowds have been permitted to head back into Premier League grounds at clubs not in Tier 3 areas in England, as well as horse racing tracks, the numbers are still minute when you consider Old Trafford and the Etihad Stadium pull in more than 50,000 when full.
It seems likely to be a long time off before stadiums are packed to the rafters again. But Australia, parts at least, are already there. Australian horse racing tracks like Randwick and Rosehill Racecourses in Sydney and Flemington and Caulfield Racecourses in Melbourne are being run with the type of crowds that the likes of Cheltenham and Aintree would love.
And sporting venues have had even bigger crowds. A total of 30,000 got to view the AFL Grand Final in Brisbane in October, while 37,303 packed into ANZ Stadium in Sydney the following day for the NRL Grand Final.
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The Bledisloe Cup rugby union clash between New Zealand and Australia at Eden Park in Auckland attracted 46,049 spectators in October as the flow of fans back into stadia also extended to across the Tasman Sea too.
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In November, it was a massive crowd of 52,500 that lined Suncorp Stadium in Brisbane for the State of Origin decider between hosts Queensland and rivals New South Wales. Significantly, the partisan home crowd helped their state to victory.
Then in early December, 48,000 packed into the Sydney Cricket Ground for the third and final T20 international between Australia and India.
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New South Wales premier Gladys Berejiklian and her government permitted 50 per cent capacity, followed by 100 per cent – the 48,000 crowd – with the promise that “life will be very different in New South Wales”. It’s something we can still only dream about.
A further 27,000 a day will be inside the Adelaide Oval for the first test between the two nations too – with the South Australian government still opting for 50 per cent capacity. It will see 25,000 a day inside the MCG in Melbourne for the Boxing Day test with the Victorian government opting not to throw caution to the wind after months of lockdown.
How did Australia get to the point of having full, or near full, stadiums once again? The answer – just as is the case here in the UK – is based on the coronavirus cases. With each of the states reacting incredibly early with lockdowns and severe restrictions on the back of just a handful of outbreaks, they managed to get on top of the outbreak and stay on top of it.
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So what can football clubs, race tracks and the like expect here in Britain to be able to do to follow the Australian example? The simple answer is not a lot until we, as a country, get on top of the outbreak numbers.
Strict quarantine rules on international arrivals and travellers between states in Australia has meant a zero new case count on all fronts. The 0 led to 50,000+ sitting inside of stadium for the first time since pre-March.
While the rules in the UK have been relaxed to let small crowds back, other than those in Tier 3 areas, capacity crowds still look some way off. Perhaps even next year, given just how different the positive case numbers differ between Australia and the entire British Isles.
Premier League fixtures, the Cheltenham Festival, Grand National, even the delayed Euro 2020 look highly likely of taking place with half-empty stadia at best. Until the rest of the world matches Australia’s success in suppressing coronavirus, the roar of a full stadium still looks an awful long way off.
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Manchester City opens brand-new store at the Trafford Centre
Daisy Jackson
Manchester City has opened the doors to its new Trafford Centre store just in time for the Black Friday shopping frenzy.
The club has launched the brand-new store in collaboration with retail partner Stichd.
The Manchester City store offers fans a bespoke City shopping experience, including this season’s PUMA kits, the Christmas collection (with a £5 donation to City in the Community (CITC) with specific products), and shirt printing.
Shoppers will be able to browse a range of sky blue shirts, hats, scarves, and gloves, as well as soft toys, mugs, and other collectibles.
There’s already a City store in the Manchester Arndale, which opened a couple of years ago, but its arrival at the Trafford Centre is a new development.
Other existing stores include sites in Abu Dhabi, Dubai, New York City, Seoul and Shenzhen.
Serena Gosling, Director of Retail and Licensing at Manchester City, said: “We’re proud to reveal our latest City Store in the iconic Trafford Centre, Manchester – our third location within the city.
“It provides another touchpoint for fans to interact with the club – at a venue that is a shopping favourite within the North West.
“We know the Trafford Centre attracts huge numbers of local shoppers, and tourists, so we are sure our newest store will provide a convenient location for fans, and of course, at this festive time of year, for those buying presents.
Manchester City opens brand-new store at the Trafford Centre. Credit: The Manc Group
“We look forward to welcoming everyone to the store.”
Will Rodnight, Head of Physical Retail, stichd, said: “We are thrilled to strengthen our partnership with Manchester City through the opening of this third City store in Manchester at the Trafford Centre.
“Our goal is to create an exceptional retail experience that reflects the passion of City fans. This new location adds another fantastic opportunity to connect with supporters in one of the UK’s most iconic shopping destinations, and we can’t wait to welcome them.”
Kate Pearson, Portfolio Leasing Director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We look forward to welcoming the new City Store to Trafford Centre. This bespoke new retail offering complements our current sportswear retailers whilst also adding a personalised experience for their supporters. We are excited to see their success once the doors open.”
Oasis and adidas drop yet more new merch in the Live ’25 collection
Danny Jones
The Oasis and adidas love affair isn’t over just yet; it isn’t going anywhere, as the legendary Manc band group and global sports apparel franchise are releasing another batch of merch as part of the smash-hit Live ’25 collection.
After shirts, shoes, jackets and bucket hats galore sold out all over the world, adidas is now toasting not only the end of the reunion world tour but “the year that was Oasis” with a second drop in the already iconic crossover.
If you passed through Manchester at all during their Heaton Park homecoming run, you will have no doubt seen countless examples of the ‘adidas Originals x Oasis’ football shirt collaboration alone, not to mention several other bits of fashion in the official Live ’25 fashion line.
Now, just in time for Christmas, there’s a whole new set being introduced into the range of casual wear.
Simply titled ‘Oasis Live ‘25 Drop 2’, the latest additions to the adidas Originals collection are releasing next month and, obviously, will be sold in stores and online.
While the pop-up stores that opened up here in the city centre all over have now shut up shop, Greater Manchester’s adidas locations on Market Street – which turned into an Oasis fan paradise this past summer – and Pear Mill in Stockport will still be stocking the various bits of Britpop clobber.
Although the most recent items will be exclusively available domestically for now, they will be rolled out overseas in 2026.
Considering how quickly most of it sold out last time, you can guarantee most of the options to fly off the shelves just as fast here in the UK.
Honestly, we’ve only just managed to get our hands on the standard black ‘jacquard jersey’.
As you can see, a good chunk of the second drop is that same footy shirt in different colours and other tees in different lengths/variations.
Scheduled to launch on Friday, 12 December, the ‘Oasis x adidas Originals Live ‘25 Drop 2’ will go on sale at 9am sharpish, so you’d best get ready for a scrap in that digital queue.
Naturally, fans, fashionistas and collectors can expect virtually identical costs for the majority of pieces (and buying in-person will obviously help keep the cost down), though it does look like some price points have been adjusted.
As for the Live ’25 tour itself, now that the dust has settled on the ‘Oasis Mania‘ take two, Liam himself has taken to social media to express his gratitude in the most Gallagher way possible…