One of the biggest bike ride events in the country, dubbed a ‘carnival on wheels’, is coming to Manchester this year.
The Black Unity Bike Ride (BUBR) was set up in London following the murder of George Floyd, which took place on 25 May 2020 and set shockwaves around the world.
Now, as the event is looking to reach across the UK, the event celebrating Black culture, joy, empowerment and unity is coming to our city region and its surrounding areas for the first time ever.
It’s set to be a truly brilliant and inspiring event.
Teaming up with London Marathon Events (LME) once again, the mass participation veterans have been lending expertise since 2021, and now they’ve reached a new five-year agreement to help continue strengthening BUBR and, hopefully, create a national movement by setting up in two new cities.
Manchester marks the first stage of the Black Unity Bike Ride expansion, which will see thousands take to cycling from Alexandra Park in Moss Side on a 12-mile route through the city and back to the beautiful outdoor space.
Aiming to mirror the success of the flagship BUBR event down in the capital, Manc participants and supporters can expect a vibrant, ‘festival feel’ with pumping music throughout.
Back at Alexandra Park, there’ll be even a huge pop-up home base for the event, bringing together Greater Manchester’s Black community with a big food and vendor village, more music and an uplifting atmosphere all day long.
The inaugural Manchester event will come just a fortnight after the sixth annual edition of the founding Black Unity Bike Ride in London, which sees waves of cyclists take on 17 miles, starting at Leyton Sports Ground and finishing in Dulwich Park.
Credit: Black Unity Bike Ride Manchester (supplied)
Promising route leaders, cheer zones and pitstops on the route, plenty of music, not to mention various indie food and drink traders pulling from a wide range of different ethnicities and cuisines, it’s this kind of full-on festival energy that BUBR Manchester is striving to capture.
Once again, it’s a ‘carnival on wheels’.
BUBR MCR 2025 will take place on Sunday, 17 August, the birthday of Marcus Mosiah Garvey, a key political activist – the forefather of the ‘Garveyism ideology – as well as publisher, journalist and orator who has his own national day named after him in his home country of Jamaica.
He advocated for the empowerment and rights of African descendants and founded the Universal Negro Improvement Association and African Communities League (UNIA), in addition to organising America’s first-ever Black nationalist movement.
You can see the event documentary film, which chronicles last year’s Black Unity Bike Ride in full down below. It really is a moving watch – pardon the pun.
It’s also worth noting that the Black Unity Bike Ride Fest is completely FREE, as the goal is to get as many people as possible. You can sign up
BUBR founder, Tokunbo Ajasa-Oluwa, said of the upcoming event: “What began as a bold idea on London’s streets has grown into a national movement. We are very excited to bring the event to Manchester, it has been an aspiration for a few years so we can’t wait until Sunday, 17 August.”
“BUBR has valued London Marathon Events’ support since 2021, and we are very proud to extend this relationship with a new five-year commitment. The partnership is a true statement of intent when it comes to community, inclusion and inspiring active lives.”
BUBR has been to Rwanda, South Africa, Ghana and more; Manchester is up next and there’ll be another new home in 2026.
Salford City FC confirm former Manchester United shirt sponsor as latest commercial partner
Danny Jones
Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
Relaunch date revealed for majorly revamped Altrincham Leisure Centre
Danny Jones
The opening date for the relaunch of Altrincham Leisure Centre, which recently underwent a serious revamp, has officially been announced.
Yes, Alty Leisure Centre – or rather, ‘move Altrincham’, as it will be known moving forward – is finally set to reopen in full following a significant rebrand and redevelopment.
Works on the local Trafford leisure centre and community hub actually first began way back in January 2023, but now, over two and a half years on from its closure for refurbishment, it’s just weeks away from being reopened to the public.
Now officially relaunching on 26 August, move Altrincham comes three years on from the opening of a fellow fitness facility in the borough, with move Urmston debuting in 2022.
Much like how the pandemic delayed the unveiling of their counterparts, it’s taken quite a while to complete the Altrincham Leisure Centre (ATC) overhaul.
The Urmston venue saw over £7 million pumped into resurrecting the old 1980s building back but in the case of ATC, more than £20m has been invested into this latest project overall.
Featuring a new, bigger and better fitness suite, state-of-the-art swimming pools, ‘The Cove Spa’ post-workout recovery and wellness assessment room; a brand-new purpose-built gymnastics hub, an expanded sports hall, as well as lots more, the place is set to be virtually unrecognisable.
As well as a rejigged changing room set-up, catering to men, women, groups and crucially inclusive, there’ll also be an enticing new cafe, featuring a resident in-house bakery from native artisans, MOST.
They really have put everything you could hope for into this major regeneration.
Local authorities have already dubbed this move Altrincham the “most sustainable sports facility” in the region, ahead of its opening later this month.
Sure to be a busy Alty outlet, Trafford Council has also confirmed that the building will use huge air source heat pumps and solar panels, saving upwards of 400 tonnes of carbon per year, with the remaining electricity imported off the grid pulled from a 100% green, renewable supply.
“More than 8,000 tonnes of carbon will be saved over the lifecycle of the pumps and panels, addressing the Council’s priority of addressing the climate crisis and becoming Carbon Neutral by 2038″, they go on to add.
Fixtures like this have been funded with support from the Greater Manchester Combined Authority (GMCA) and the UK government’s Public Sector Decarbonisation Scheme, with over £2m of funding secured to bring the scheme to life.
Even the ‘purer’ pools will cost less money and water to run, not to mention the bonus of safe storage for bikes, nearby travel links to the Bee Network and EV charging points in the car park.
Speaking on the impending opening date, Cllr Aidan Williams – Trafford Council’s Executive Member for Climate Change – beckoned the reborn leisure centre as a shining example of the borough’s commitment to crucial environmental change.
“move Altrincham is a great example of how we’re setting new standards in Trafford that will help the Council achieve its zero carbon goals and send a powerful message to our communities that we treat climate change seriously and are working hard to create a greener, cleaner future,” says Williams.
Once again, the new and improved Alty Leisure Centre opens its doors on Tuesday, 26 August, and we can’t wait to see what the neighbours make of it.
Danny Jones -
22nd July 2025 
