Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
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The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
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“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
#ManCity’s kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season – making it the highest in Premier League history.
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
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Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
Featured Images — Press shots (via PUMA/Manchester City)
Sport
Luke Littler is challenging amateurs to beat him at darts as part of a live Netflix event
Danny Jones
In an unprecedented new sports event in the world of streaming, North West sports star Luke Little is offering people the chance to try and win a game of darts against him live on Netflix.
Best of all, he and the entertainment platform have put up a huge grand prize for anyone who can beat the Warrington wonder.
So, for any of you who fancy yourselves as Phil ‘The Power’ Taylor reincarnated when stepping up to the oche down at the local, or if you’re simply bold enough to throw your name in the hat, you’ll want to pay attention for this one…
Announcing the special one-off sporting event on Netflix later this year, Luke Littler has issued the call-out to see if anyone can best him in a game of 501 in front of millions watching at home.
Quite literally the opportunity of a lifetime for fans of the arrows, this exclusive livestream is like nothing that the media giants have done before.
Having dipped their toes into the likes of live boxing fights over the past few years, they’ve definitely got a few live events under their belt, but this exciting and crucially interactive series of matches feels like something genuinely new for Netflix.
Most notably of all, using the name of the popular darts game played not only live on telly at competitions throughout the year but also at countless pubs across the country to set the prize fee, a prospective winner could potentially win £501k this autumn.
Imagine: half a million pounds for one (admittedly very tough) game of darts.
The only major caveat aside from, you know, him being an absolute phenom and already a serial winner is he also happens to be in the form of his life – his words and virtually everyone else’s.
"This is the best version of myself… I'm playing SO WELL!"
Luke Littler listens to some of the records he's broken in his ridiculous World Matchplay campaign 🤯 pic.twitter.com/EVQSrHxSHf
Having smashed Gerwyn Price to defend his World Matchplay Darts title on Sunday evening, cruising to an 18-9 victory with so many 100+ visits and finishes that he broke the tournament’s record average, which has stood since 2010, anyone who does come up against him is currently praying for a miracle.
Price himself told Sky Sports that the youngster’s performance looked ‘effortless’, quipping, “I hope there’s nobody else like him coming through!”
Still only 19, the local lad is the toughest of tasks for even the best on the pro circuit, but if you still somehow fancy your chances, heats will be taking place in Manchester and London, where the top 20 players will get their shot at the man himself on Friday, 30 October.
You can find out all the important information and sign up right HERE.
For now, why not see just how good Littler is playing at the minute and watch back his highlights from a record-breaking final this weekend?
Not that he’s ever truly cooled off, but he really is on fire at the minute.
Manchester City auctioning off exclusive ‘artefacts’ from Pep Guardiola’s office
Danny Jones
Manchester City are set to auction off a limited number of used and/or signed items previously owned by legendary football manager Pep Guardiola himself.
The iconic Catalan head coach may have now left the club, but it’s fair to say that supporters are still grieving the bittersweet goodbye – and if you’re one of them, then this might be a good way of clinging on to him and the memories.
Teaming up with MatchWornShirt, an authentic collectables company that deals in memorabilia used by the sporting stars themselves, fans will soon be able to own a ‘piece of Pep’ if they so wish as part of this very special merchandise dump.
So, if you’re a collector of signed or match-worn merch, here’s a taster of what’s up for grabs:
Several items from @PepTeam's office are up for auction 🤝
Yes, should they be willing to put in the winning bid, Blues can genuinely own some of Guardiola‘s office knick-nacks, a tactics board and notes scribed on by the man himself, as well as his actual chair and even his whistle.
Does that count as kissing him? That’s not for us to say…
There is more standard fare, of course, such as worn training kits, photo frames, programmes and other printed media – almost all of which are signed by the 55-year-old.
On the other hand, if you’re so inclined to go for the super rare stuff, you can even buy his desk lamp and go-to coffee cups; whatever floats your boat.
The former Barcelona and Bayern Munich boss left Etihad Stadium this summer after 10 years as a Cityzen – with the club even releasing a dedicated ‘Decade Collection’ in his honour – and it now looks as though he could be set for his next job.
His former assistant turned replacement and ex-U23s/Elite Development Squad (EDS), Enzo Maresca, is now in place and making his first impressions on the City squad; safe to say it’ll take some work to leave the same lasting legacy as his mentor.
As for the auction, the club have labelled these exclusive trinkets as “artefacts”, promising that you won’t get many other opportunities, if any, to claim this kind of ‘KeePepsake’.
Meanwhile, in other MCFC news, the City Football Group (CFG) are taking steps to ensure local fans have easier access to matchday tickets with a new postcode lottery, of sorts.
Danny Jones -
15th July 2025 
