Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
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The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
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“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
#ManCity’s kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season – making it the highest in Premier League history.
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
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Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
Featured Images — Press shots (via PUMA/Manchester City)
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Manchester City win first Women’s Super League title in a decade
Danny Jones
After a decade of hope and hard work, Manchester City have finally won the Women’s Super League once again in a huge moment for the local club.
Lifting not just their first division title in 10 years, but only their second WSL trophy since the modern female football era began in 2010, it felt like only a matter of time to many supporters.
Ending a six-year Chelsea supremacy, this is also manager Andrée Jeglertz’s first at the helm of Man City’s women’s team, who arrived at the club with a strong silverware record at the start of this season.
These were the scenes at home base as one key result sealed their status as champions:
— Manchester City Women (@ManCityWomen) May 6, 2026
City Women secured the WSL title following third-placed Arsenal’s 1-1 draw against Brighton on Wednesday evening.
They even managed to do so with a game to spare and a six-point gap over the west London club, which has won so much over the past few years.
Speaking in an interview with club media after confirmation of the win, captain and Euro 2025-winning Lionesses defender, Alex Greenwood, said: “[It feels] absolutely incredible. “A moment – we as a team, me personally – us as a club has waited so long for”.
“An incredible moment, it’s an incredible feeling. I’m so glad we got to spend this moment together as a group. Just an absolutely incredible feeling.”
With fans watching both at home, along with the first team themselves, the celebrations have already begun as the team shared a look back at how they got here.
You can see the recap posted on social media in full below.
Commenting on his latest accolade, the Swedish head coach added in a full club statement: “There’s never been doubt about the talent in the group, but there is something else about talking about being winners and champions. We started that early, and we believed in that. That’s led us through this year.
“It hasn’t been easy; it’s been hard work every day, but we had a strong belief that we could be sitting here in May and be champions. That is the first thing, and we definitely deserve it.”
Congratulations to the Cityzens on a well-deserved and long-awaited WSL title; could this be the start of another sporting dynasty of dominance over in East Manchester? Only time will tell…
In other news around the Etihad Campus, the women’s, EDS and academy team stadium is also set to host the final of the FA Youth Cup later this month.
2027 Manchester Marathon sells out in record time after biggest event ever
Danny Jones
The 2027 adidas Manchester Marathon has already sold out in record time after the biggest event in the race’s history.
Incredible stuff.
Yes, after more than 42,000 runners took on this year’s 26.2-mile challenge – the highest number to date – public places for next year’s Manchester Marathon have gone in the blink of an eye.
To be specific, they were snapped up in just 10 days: even faster than the last time around, with 2026 having also broken the previous fastest (or PB, if you will) time before that.
Posting on social media, the organisers wrote: “We’re blown away by the response as a record-breaking number of public places were secured during our launch window, and we’re now officially at capacity.
“Thank you for the amazing support. We can’t wait to help you turn your 26.2 dreams into reality.”
They also went on to remind people that even if they missed out, potential participants can still secure a place through their official charity partners.
Manchester Marathon maintains annual partnerships with the likes of Alzheimer’s Society, British Heart Foundation, Cancer Research UK, Mind, and The Christie Charity.
Teaming up with numerous non-profit organisations over the decades after it first began way back in 1908, before enjoying multiple stints during the 1980s and late 90s into the noughties, huge sums have been raised over the years.
It’s never anything less than a heartwarming and inspiring day.
The modern MCR Marathon, as we know it, returned in its present format nearly a decade and a half ago, beginning its current collaboration with sportswear giants adidas, therefore helping raise the profile even further, with the 2026 fundraising tally also reaching a record-breaking £5.2 million this past April.
At the moment, the Manchester Marathon maintains annual partnerships with the likes of Alzheimer’s Society, British Heart Foundation, Cancer Research UK, Mind, and The Christie Charity.
Once again, these organisations, along with the likes of the Greater Manchester Mayor’s Charity and many more, will continue to offer charity places for the 2027 Manchester Marathon, provided you can hit the fundraising total.
We don’t know about you, but we’re loving this city and the surrounding boroughs being well and truly in their running era, and we also urge all of you who make up part of the local culture to immerse yourself in all aspects – especially when it comes to the post-race season party…
DJs, karaoke, quizzing, three full rooms, an entire beer garden to themselves, and MUCH more. 👀
Danny Jones -
15th July 2025 
