Sport
Manchester City sign record-breaking deal to extend Puma kit partnership for another DECADE
At least 10 more years of Puma and A LOT more money.
Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
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Featured Images — Press shots (via PUMA/Manchester City)
Sport
Manchester Basketball set to make history at first-ever Super League Cup finals in the city
Danny Jones
In case you missed the latest landmark for Manchester Basketball, both of our men’s and women’s teams have officially reached the 2026 Super League Cup Finals.
Aside from being a huge achievement for the fresh sporting franchise in itself, things are now all set up for a perfect weekend for local fans, with the conclusion of the Super League Cup taking place in our city for the very first time.
This year is just the second campaign of the regional basketball organisation’s next chapter, having rebranded from Manchester Giants as part of the SLB’s wider unification process with the British Basketball League, which began in late 2025.
All that being said, it’s quite a watershed moment for this new and improved outfit – and pretty soon, too, so here’s hoping they can follow it up with a dream ending against the kings and queens of the capital.
It’s rare you get both the male and female members from the same side making it to the final of a major competition in the same year, not to mention having it hosted on their own turf.
Zak Irvin, Captain of the Men’s side, said in a statement: “Since I arrived here, the goal has been to bring championships home to the city.
“Our team has a great opportunity to do that in front of a Manchester crowd on the 22nd. It’s going to be an electric final, and having the backing of the Manchester crowd can be a real difference maker.”
With multiple Manc natives like Kaiyem Cleary, Demi Babalola and Irene Oboavwoduo in the squad – all of whom have come through the club’s junior pathways – they’ve got hometown pride on the line, too.
And better yet, they’ve already proved that they can make sure the weight of the occasion doesn’t get the better of them, having just won a major European knockout match as part of the MOBOs Fringe Festival earlier this week.
Facing off against KK Dubrava from Zagreb, they managed to pull off a narrow victory, beating the Croatians 94-92 to make it through to the quarter-finals of this year’s European North Basketball League (ENBL) knockout phase.
17-year-old Irene added, “It means a lot to me to play in a Cup final in my home city. Having my family and friends there, as well as all the support for Manchester, will be incredible.
“To play in a domestic final around the corner from where I’ve grown up is really unique. We’re all excited for the game; it will be a great occasion.”
With the stage set for what we have every faith will be an unforgettable conclusion at the AO Arena, it’s on us to make sure they’ve got the stands on their side.
Taking place on Sunday, 22 March, with seat prices starting from just £26 for adults (or £65 if you want to sit courtside), let’s help Manchester Basketball get over the line against London Lions.
You can grab your tickets right HERE.
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Featured Images — Publicity pictures (supplied via MCR Basketball/AO Arena)
Sport
Kyle Walker announces retirement from international football with England at 35
Danny Jones
Former Manchester City star and England defender has announced his retirement from international football at 35 years old.
He calls it a day for his country with nearly a century of appearances.
Kyle Walker, who has won six Premier Leagues, four Carabao trophies, a pair of FA Cups and a Champions League title with Man City, made his national team debut back in 2011.
Now, nearly a full decade and a half later, he is hanging up his boots on the biggest stage, retiring as England’s most capped right back in history.
As you can see, he confirmed the news in a highlight video looking back on her best moments with the Three Lions.
Sharing a lengthy and emotional statement in the caption, the Yorkshireman wrote: “After more than a decade representing my country, I have decided to retire from international football. Playing for England has always been the biggest honour of my career and something I will always be proud of.
“Thank you to every teammate, coach, manager, the 12th man, and everyone behind the scenes who has been part of the journey. Every roar from the fans pushed the team along, and I’m looking forward to joining them to support the lads in the World Cup.”
His last appearance in an England shirt came in June against Senegal, since dropping out of manager Thomas Tuchel’s first-choice team and future plans, with both form and age no doubt being factored into that decision.
Walker added: “The memories in an England shirt will stay with me forever.”
He went on to sign off by saying, “I also want to thank my family for their support every step of the way. They have made this journey even more special, and I will always be grateful to have shared it with them.”
The Sheffield-born fullback left Manchester last year following a loan spell at AC Milan, before joining fellow Premier League side Burnley FC permanently this past July.
Meanwhile, the Clarets are staring down relegation back to the Championship; however, this step will no doubt help Walker prolong his club career, whether or not he stays in Lancashire.
Where does Walker rank among the all-time England defenders in your mind?
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Featured Images — Oleg Bkhambri (via Wikimedia Commons)/England (screenshot via YouTube)
Danny Jones -
15th July 2025 
