Sport

Manchester City become the first-ever football club to launch a map in Fortnite

Their home ground might be the Etihad, but now they have a virtual arena for fans to enjoy too.

Danny Jones Danny Jones - 23rd July 2024

No, you’ve not misread that headline: Manchester City have taken their commercial success a step further than any club before them by becoming the first team ever to launch their own multiplayer map in a new partnership with Fortnite.

The massively popular online multiplayer game boasts well over half a billion people across the globe, with roughly 230 million active players every month, and has become well-known for its high profile collabs with big franchises like Marvel, Star Wars, Batman, Stranger Things, the NFL and more.

They even hosted a giant Travis Scott concert within an actual games lobby, which saw more than 12.3 million people log on to Fortnite to witness the gaming and live music first.

And it looks as though the game’s streak of breaking new ground isn’t stopping there as now they have teamed up with Man City to host the first-ever online map inspired by a real-life football club.

As part of the developer Epic Games’ Creative feature, which allows for people to build their own arenas within the smash-hit ‘battle royale’ game, players can now enjoy an officially licensed Manchester City map by entering a simple code.

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Entitled ‘The Ladder’, the map revolves around a series ‘glyphs’ or symbols of recognisable icons around the club, 11 themed arenas such as the ‘Blue Moon’ level inspired by the famous City anthem, another built around the iconic Manchester worker-bee and more. 

Designed with support from Karta, a London-based metaverse studio, the map will see players take on each other in ranked one-on-one or ‘PvP’ matches, with their positions constantly changing based on their performances.

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Winners will ascend the ladder to the higher arena, while those who lose will fall further down and, in typical Fortnite fashion, a champion is crowned by being the winner of the final round.

The Fortnite creative map is the latest development in the club’s gaming and esports strategy, which has been a big area of focus for the brand in recent years, with their own Man City ESPORTS team now bigger than ever.

You can see first-team star and England international Jack Grealish taking on streamer and YouTuber ThisIsFG_ in an example below:

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As per a press release from the club, the City Football Group’s (CFG) Chief Marketing and Fan Experience Officer, Nuria Tarre, said of the collab: “We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy. 

“The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand.

“This launch is a great new addition to our off-pitch fan engagement activations and we are excited to see a crossover of esports and football fans dive into this immersive City experience. 

You can play ‘The Ladder’ official Man City Fortnite map via the access code: 7124-6951-4339

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Featured Images — Manchester City (press image)