No, you’ve not misread that headline: Manchester City have taken their commercial success a step further than any club before them by becoming the first team ever to launch their own multiplayer map in a new partnership with Fortnite.
The massively popular online multiplayer game boasts well over half a billion people across the globe, with roughly 230 million active players every month, and has become well-known for its high profile collabs with big franchises like Marvel, Star Wars, Batman, Stranger Things, the NFL and more.
They even hosted a giant Travis Scott concert within an actual games lobby, which saw more than 12.3 million people log on to Fortnite to witness the gaming and live music first.
And it looks as though the game’s streak of breaking new ground isn’t stopping there as now they have teamed up with Man City to host the first-ever online map inspired by a real-life football club.
Can you be the champion of The Ladder? 🏆
Play now on Fortnite Creative! Game Code 7124-6951-4339
As part of the developer Epic Games’ Creative feature, which allows for people to build their own arenas within the smash-hit ‘battle royale’ game, players can now enjoy an officially licensed Manchester City map by entering a simple code.
Entitled ‘The Ladder’, the map revolves around a series ‘glyphs’ or symbols of recognisable icons around the club, 11 themed arenas such as the ‘Blue Moon’ level inspired by the famous City anthem, another built around the iconic Manchester worker-bee and more.
Designed with support from Karta, a London-based metaverse studio, the map will see players take on each other in ranked one-on-one or ‘PvP’ matches, with their positions constantly changing based on their performances.
Winners will ascend the ladder to the higher arena, while those who lose will fall further down and, in typical Fortnite fashion, a champion is crowned by being the winner of the final round.
The Fortnite creative map is the latest development in the club’s gaming and esports strategy, which has been a big area of focus for the brand in recent years, with their own Man City ESPORTS team now bigger than ever.
You can see first-team star and England international Jack Grealish taking on streamer and YouTuber ThisIsFG_ in an example below:
As per a press release from the club, the City Football Group’s (CFG) Chief Marketing and Fan Experience Officer, Nuria Tarre, said of the collab: “We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy.
“The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand.
“This launch is a great new addition to our off-pitch fan engagement activations and we are excited to see a crossover of esports and football fans dive into this immersive City experience.
You can play ‘The Ladder’ official Man City Fortnite map via the access code: 7124-6951-4339.
Catterall vs Eubank at AO Arena: will confidence or cocksureness pay off?
Danny Jones
The official press conference between Jack Catterall and Harlem Eubank got a touch heated in Manchester today, and not necessarily for the reasons you’d think.
Although there was certainly a bit of covert bite between the local lad and Eubank (nephew of Chris Eubank Sr.) most of bickering came as a result of an exchange between the latter and promoter and boxing manager, Sam Jones.
Who knows how much of the needle between entourages is genuine and what is simply for show, but there was plenty of jokes made about minced words, stuttering, wearing shades in doors and dodging on multiple levels. Catterall himself remained quiet and calm throughout.
Harlem’s backers firmly believe there is a lot more “skill” in his corner than can be said of his Chorley-born counterpart ahead of this weekend.
Nevertheless, the Manchester regular may have stayed largely modest throughout – as has always been his way – but he still had plenty of confidence and his own team reiterated that there he’ll prove “very difficult to beat.”
He even went on argue that he is “levels above him”, rubbishing any talk of a potential knockout risk.
On the other hand, they did admit that he “can’t afford an 8 or 10-rounder” at this point in his career and a need him to put in a performance.
Meanwhile, Harlem could not have been cocksure of himself and was happy to play into the Matchroom boss Eddie Hearn’s hands in terms of the stereotypical ‘arrogant’ back-yourself kind of boxer vs the quiet, understated, underdog.
Insisting that he wants to “become a world champion” and even squeezing in a dig at fellow Brit, Conor Benn – who will be facing his cousin Eubank Jr. in a rematch this September – labelling the 28-year-old an “alleged drug cheat”.
There was even more excitement over in the ‘Small Talk’ studio set up inside the AO Arena, as recently retired MMA fighter, ‘Meatball’ Molly McCann, had an announcement of her own.
The Catterall vs Eubank press conference had another big bonus up its sleeve.
Over in the ‘Small Talk’ studio over to the side, confirmation from Eddie Hearn that Molly McCann, was announced as the latest Matchroom signing.
It was said that she expects to undertake her first seven or eight fights within the space of year, telling media that “this was always the plan” and despite “lots of offers” from different promotions, “There’s no other place [she’d] rather be.”
Hearn went on to state that he can see her competing for a title “within months”, adding: “I truly believe she’ll be a world champion.”
Featured Images — The Manc Group/press shots (supplied)
Sport
‘The Brand With the 3 Stripes’: adidas returns to Market Street with dedicated Manchester Oasis shop
Danny Jones
Manchester’s famous Market Street adidas store has reopened as quite possibly the most mega and, certainly, the most Manc shop on the high street– thanks to Oasis.
Amidst their already iconic collaboration with the global sports apparel name, Oasis have followed up their recently opened pop-up shop with another bold and (go on, we’ll say it) BIBLICAL building dedicated entirely to the ‘band with the three stripes’.
Or should we say brand?*…
You’ll have to have been living under an entire ‘Rock ‘n’ Roll Star’ to have missed this crossover, but it really does have to be visited in person to truly appreciate.
The Oasis x adidas shop is sure to be a big Manchester attraction in its own right. (Credit: The Manc Group)
With tonnes of memorabilia, genuine artist artefacts, a shed-load of every adidas Originals shoe model imaginable; dedicated Live ‘25 tour printing, buckets of buckets hats and simply more merch than you can shake a tambourine at, it’s a genuinely incredible space.
In fact, we’d wager you don’t even have to be a fan of the legendary Britpop band to enjoy the massively overhauled rooms.
Put it this way, if you like adidas, the effortlessly cool nature of Manc culture, or even just really, really good quality sports, street and casual-wear, you’ll get something out of this.
Besides the archive walls, photo-booth (which we spent an inordinate amount of time in) and all the other nods to Noel and Liam, there is still a standard adidas Originals floor upstairs.
With a corner still set aside for the usual football stuff, a whole wall of their different shoes with detailed explanation and story behind each type, plus even more fitting rooms.
The Market St shop is almost unrecognisable compared to what it used to be like – you kind of only recognise because it’s still in the same spot – and it really does feel akin to a home for the much-loved brand, the city that wears its logo not just like a uniform but a badge of honour, and a shrine to our Oasis.
Separate from the pop-up merch stores that have appeared over in Spinningfields, London is the only other place that will be getting a store like this, and with stocks of almost every item available quite literally selling out as fast as tickets did, this is one of the few places you’ll still find them.
With that in mind, we couldn’t help but walk away with our own customised Oasis ‘Live 25 World Tour ‘Jacquard’ football jersey, complete with our own branding on the back. Not quite on the same level as adidas or Oasis, but we’ll take it.
You’re damn right we’re framing this one… (Credit: The Manc)
We also still have a competition for you to win two tickets to see the Burnage boys in the flesh on their ‘Live 25 reunion tour this summer, so don’t forget to enter HERE.
Roll on Heaton Park and please let Oasis’ marriage with the adi-trefoil insignia ‘Live Forever’.
Danny Jones -
23rd July 2024 
