Greater Manchester has a growing obsession with running and endurance events, in particular, did you hear about a locally based runner who’s set the record for legging it across a literal desert?
That’s some ‘Hardest Geezer’ stuff right there.
Yes, whether it’s the likes of the Great MCR Run and October Half, the fully fledged Manchester Marathon, or dare we say it, an extra hard ultra, the region seems to be absolutely chock-full of runners and events these days.
That being said, despite being inspired by countless individuals over the past few years, the feat that has impressed us most this year is the incredible achievement by one man: Alex Welch from Wilmslow.
We’re pretty sure this is the bloke The Pretenders must have been talking about.
Based right here in 0161, by day Alex Welch is employed as a senior cyber security sales specialist at a major European IT services company, SCC, over in Stretford.
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However, by both day and night for a full working week late last month, the 29-year-old swapped his computers for a very sturdy pair of running trainers; trail shoes, to be specific, as he trekked across the Namib Desert in Africa.
Stretching more than 2,000 kilometres in total, spanning the reaches of Angola, Namibia and parts of South Africa, the talented distance runner ran approximately 12.5% of that entire landmass over the course of five days.
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Broken up into five stages – 50km, 50k, 42k and 22k, as well as a truly brutal 92k day to finish – not only did the indefinable Cheshire-born bloke reach the finish line, but he did so in record time.
Let’s be honest, anyone challenging themselves with the course is clearly an absolute machine, but as seen above and now fully verified, Alex here did so in 24 hours and 27 minutes.
Taking just over a day to complete the entire thing, Alex led every beating everyone else in every single stage and ended up surpassing legendary American ultra runner and now race director Adam Kimble’s time from 2018 by almost 40 whole minutes. Utterly staggering stuff.
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Signing up as an official OOSH-sponsored athlete for the event, having only just podiumed at the Ice Ultra round the Arctic Circle back in February, AND the Mountain Ultra across Kyrgyzstan this past June, he’s quite literally ‘endured blistering cold and scorching desert’ (one for Shrek 2 fans, there).
Commenting on the unbelievable achievement, the local lad said: “Namibia was unlike anything I’d ever experienced. The heat was on another level, and every stage demanded absolute focus. To come away with the win – and a course record – is overwhelming.
“After the Arctic and Kyrgyzstan, this was the challenge I had been building towards all season. I’m grateful for everyone who has supported me, particularly my colleagues at SCC who have backed me every step of the way.”
Well done, Alex – we’re off to have a lie down because we’re tired just thinking about what you’ve just done, so hope you’ve at least got a few weeks of relaxation and victory pints lined up. That’s how we toasted our taste of an ultra, anyway…
A documentary about Manchester’s famous homeless charity run has just dropped on YouTube
Danny Jones
An award-winning, short, and completely free documentary about Manchester’s famous annual homeless charity run is now available to watch in its entirety on YouTube.
Following a number of short snippets and teasers shared on social media over the last few months, the mini-doc by local moviemaker Gigi Shum was finally released on the streaming platform this past June.
Documenting not only the backstory of the inspiring Manchester 24 Hour Run Against Homelessness – now a much-loved annual tradition that has since spread to multiple other locations – it also gives a peek behind the curtain at those who organise it and the thousands of inspirational participants.
You can watch one of the most recent trailers here.
Capturing the sixth edition of the consecutive relay run, which spans the length of an entire day (which was another record-breaking year before being smashed in November 2025), Shum didn’t shy away from getting some laps done herself, but she also managed to shoot a truly important public access film.
A trail runner herself with a number of other works to her name already, including a well-supported Kickstarter revolving around neurodiversity, Gigi prides herself on “exploring the neglected truth in the world” through touching tales like The 24 Hour Run.
The adopted Manc and MetFilm School graduate’s roots may hail from Hong Kong, but she’s well and truly immersed and embedded herself in the Greater Manchester community through spotlighting local initiatives like this.
More importantly, this is much more than a student project: the bitesize 21:22 picture has been nominated and won at numerous festivals across the globe, including shortlists like the Florence Film Awards, a finalist in both the Independent Shorts and LEEDSflix competitions, among several others.
Aside from the obvious humanitarian and charitable angle of The 24 Hour Run‘s narrative, the talking heads with members of the team and numerous inspiring runners taking on incredible challenges on behalf of the ‘A Bed Every Night’ scheme make you proud to be from this part of the world.
You can watch it in full down below.
About the same run-time as most sitcom episodes – we’d argue this is a well more worthwhile watch.
Deeply moving stuff, we’re sure you’ll agree.
Speaking after a limited number of exclusive screenings, Gigi told The Manc: “What began as a question about why people run through the night transformed into an exploratory journey of human resilience, community, and active compassion on the streets of Manchester.”
It’s also worth mentioning that the young director and producer is doing lots more to contribute to the region, helping out as part of the Manchester Refugee Support Network (MRSN), supporting asylum seekers who may otherwise end up sleeping rough themselves.
They’ve raised hundreds of thousands for the likes of the Greater Manchester Mayor’s Charity since the event’s inception back in 2019. Mayor Andy Burnham himself may be looking toward no.10 Downing Street moving forward, but fundraising on behalf of this organisation will always be a part of his legacy.
Better still, this dedicated crew of volunteers have also generated vital funds for similar causes in the likes of Birmingham, Leeds, Sheffield, Hereford, and soon to be even more.
Set to debut in Liverpool later this year, another city renowned for backing themselves and looking after their own, we can’t wait to see how much more impact they make on the North West.
Featured Images — The MCR 24 Hour Run Against Homelessness (supplied)
Sport
Government grants pubs permission to stay open until 5am for England’s next World Cup match
Emily Sergeant
Pubs across the country are being granted permission to stay open until the early hours of the morning on Sunday.
As England’s World Cup journey continues, the Three Lions are set to face Mexico in a Round of 16 knock-out match at the Azteca Stadium on Sunday night, but due to time differences between the two countries, this means that kick-off will be at 1am GMT here – a time when pubs are closed, and let’s face it, a lot of us are already in bed ready for work the next day.
But, in what is set to be a big ‘boost’ for pubs and bars – and football fans – nationwide, the Government has given permission for alcohol licensing hours to be extended for Sunday night’s match.
The Home Secretary has the legislative power to extend licensing hours on occasions of ‘exceptional international, national or local significance’, so this change removes the need for individual premises to apply for extended hours.
This extension to 5am adds to the already-granted extensions for England’s knock-out games that kicked off up until 10pm.
Communities Secretary Steve Reed is set to write to Council leaders across the country to inform them of these changes.
“Football might be coming home but we’re making sure fans don’t have to,” Prime Minister Keir Starmer said in an emphatic statement.
Pubs are allowed to stay open until 5am on Sunday / Credit: Road to Victory | We Are Football (Supplied)
“Pubs staying open until the final whistle is good news for supporters and good news for the pubs and venues that bring our communities together. The whole country will be backing the team. Come on England.”
Michael Kill, who is the CEO of the Night Time Industries Association (NTIA), said the extension is ‘fantastic news’ that will be ‘hugely welcomed’ by operators.
He continued: ““This pragmatic approach allows venues to focus on what matters most – bringing communities together to support the national team.
Danny Jones -
10th December 2025 
