Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
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Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
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“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
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“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Details released of Andy Burnham’s meetings with Manchester City owners while Mayor
Emily Sergeant
Details of Andy Burnham’s meetings with Manchester City owners during his tenure as Mayor of Greater Manchester have been released.
In case you need bringing up to speed on the situation a little first, Manchester City was found guilty back in September all of its charges related to the Premier League’s financial rules over a nine-season period, and on top of that, was also found guilty of the majority of charges in relation to its failure to co-operate with the League’s investigation.
According to the Premier League, the independent Commission found that Manchester City had arranged so-called ‘sham’ commercial deals with a number of its sponsors.
These were part of a disguised funding scheme – with those sponsors only required to pay a portion of the relevant sponsorship fees.
The remainder was then funded by Abu Dhabi United Group Investment & Development Ltd (ADUG), which owned the club.
The Commission also concluded, as quoted by the Premier League, that the club had ‘made concerted efforts to stop and frustrate the Premier League investigation’.
Within the past week or so, it has since come to light that now-Prime Minister Andy Burnham had dealings with Manchester City during his tenure as Greater Manchester Mayor, and Greater Manchester Combined Authority (GMCA) has now issued a public statement, giving details on the matter and what these ‘dealings’ entailed.
A spokesperson for GMCA confirmed that Burnham had a ‘formal meeting’ with Man City Chairman, Khaldoon Al Mubarak, back in October 2021.
The statement reads in full: “In October 2021, Andy Burnham, in his role as Mayor of Greater Manchester, had a formal meeting with Khaldoon Al Mubarak at the UK Government’s Global Investment Summit arranged by the Department for International Trade.
“In his capacity as Mayor, he was a guest of Manchester City FC at home matches on a small number of occasions, including attending Vincent Kompany’s testimonial match in September 2019, where he met the Chairman informally in the stands. These have been declared in the usual way.
“Also during his time as Mayor, representatives of Greater Manchester sporting clubs would routinely join business delegations as part of Mayoral international visits.
“This included representatives from Manchester United travelling to Austin and Dublin, Lancashire Cricket Club joining a delegation to India, and Manchester City FC staff supporting visits to China and Japan.”
Featured Image – Lauren Hurley / Number 10 Downing Street (Press Image via Flickr)
Sport
Multiple arrests made for ‘tragedy chanting’ and police officer assault as Man City defeated Liverpool
Emily Sergeant
Multiple people were arrested over the weekend as Manchester City defeated Liverpool in a Premier League clash.
Merseyside Police have confirmed that a total of 10 people were arrested during the policing operation at Liverpool’s home ground of Anfield as they hosted Manchester City on Sunday 11 October.
One man was arrested on suspicion of assaulting a police constable, five were on suspicion of tragedy chanting, one on suspicion of being drunk and disorderly, two for affray, and one on suspicion of throwing items onto the pitch.
Police are now appealing to the public, and are particularly looking to speak to witnesses of the assault of the officer.
At around 6:35pm, as fans left the stadium, a police officer sustained a ‘serious facial injury’ during the arrest of a man on Anfield Road, and was subsequently taken to hospital for treatment but is now recovering at home.
Investigating officers are now conducting enquiries, speaking to witnesses, and analysing CCTV and camera phone footage.
Chief Inspector Leanne Hobin said it’s ‘extremely disappointing’ that an officer has sustained a serious injury while carrying out their duty.
“I hope the arrests send a clear message and act as a deterrent to others,” Chief Inspector Hobin continued. “Anyone who engages in this abhorrent behaviour risks ending up in custody and getting a criminal record.
“Despite the actions of a few, the overwhelming majority of the 60,000 fans in attendance behaved well and I want to thank them for their co-operation.”
Manchester City ended up defeated Liverpool 3-0 during the Premier League clash at Anfield.
Danny Jones -
11th August 2026 
