The annual Altrincham 10k just got a whole lot bigger and better ahead of this year’s run, as the annual race has just notched Nike as one of their new lead sponsors – and that’s not all.
Alty’s annual race is also being backed by SportsShoes.com, a.k.a. the go-to trainers supplier for so many runners, who will be presenting the 2025 edition in partnership with RunThroughUK.
Now part of RunThrough North‘s regular programme, Altrincham 10k continues to grow in size with each passing year, as demonstrated by getting such prestigious sponsors on board.
Taking place this weekend, the 2025 Alty 10k could just be the biggest yet.
We are thrilled to announce that we are teaming up with @Nike & @sportsshoes_com to bring the town an unforgettable race day 🤝
📅 Sunday 7th September 🏃 3,500 runners 👟 Closed roads ⚡️ Electric atmosphere
Set to welcome approximately 3,500 runners to the Trafford market town’s central streets, the Altrincham 10k is one of the final large-scale running events on the local calendar.
ADVERTISEMENT
Aligning both famous brands with the heart of Altrincham’s running community and, indeed, giving Greater Manchester’s wider sports culture, it’s yet more prestige for 0161.
The 2025 race will also see Nike showcase its latest road running line-up, including the newest max cushioning shoe: the ‘Vomero Plus’; the responsive ‘Pegasus’ everyday trainer, as well as supportive ‘Structure’ model, meaning runners will get a chance to sample their latest styles.
ADVERTISEMENT
As well as support from SportsShoes.com and official Nike ambassadors, North West native and GB triathlete Katie Halligan, Hits Radio presenter and ultra runner Hattie Pearson, as well as local Manc artist Emma Evans will all be there too.
These equally inspiring women have also been chosen to help represent Nike and RunThrough’s shared mission of attracting more female runners, as shown with events such asthe recent 2025 Women’s Run Series back in April.
Co-Founder of RunThrough, Matt Wood, said of the new partnership: “Welcoming Nike as title sponsor of the Altrincham 10K, alongside our long-standing partner SportsShoes.com, is a huge milestone for the event.
ADVERTISEMENT
“This partnership highlights the growth of our community and the strength of our brand. We can’t wait to support the thousands of runners taking part in the Nike Altrincham 10K, Presented by SportsShoes.com.”
As for SportShoes, brand manager Gavin Bannister added: “The energy around this year’s 10K will be electric, and we can’t wait to see everyone out there chasing their goals and celebrating the power of running.
“From our own athletes to first-time runners, this event is all about showing up, pushing limits, and being part of something truly special, and that is what Nike and Sportsshoes.com are all about.”
Entries are still open for any of those interested in a last-minute place in the race on Sunday, 7 September – you can sign up HERE.
Medlock Square: Manchester’s new £300 million entertainment destination on the Etihad Campus
Danny Jones
Manchester’s newest entertainment destination, located over at the ever-growing Etihad Campus, has finally been given a name ahead of its launch later this year.
Alongside the recently announced and Radisson-run hotel, Medlock Square will see the Manchester City-partnered mini leisure district aim to become a new must-visit part of the city.
Hoping to draw in crowds beyond just matchdays and those heading to concerts across the way, approximately £300 million is being pumped into the project.
With Co-op Live having already brought huge revenues into Greater Manchester, it isn’t just set to be a pricey development, but one that will look to serve as yet another money spinner for the wider City Football Group (CFG) and the City Region.
Credit: CFG (supplied)
Unveiling the first CGIs of the square this week, this new area will essentially see attractions and activities spill out of the Etihad Stadium, Co-op Live and the soon-to-open Medlock hotel and on to the campus as a whole.
With other parts of Sportcity already revolving around the footballing epicentre, such as the Manchester Regional Arena and National Squash Centre, this will not only see even more sporting events and supporters brought to the roughly 80-acre plot, but also fans of various other forms of entertainment.
For instance, within the plans that already include the food and drink offerings you would expect – with Radisson Blu backing more of the relaxation and indulgent side of things – other activities include everything from “an adrenaline-fuelled sky walk experience”, as well as zip-wire and abseiling.
We already knew about some of these from the details in Man City’s stadium expansion plans (including the likes of The Medlock and rooftop bar), and glimpses of the impending hotel opening gave us a better idea of the overall look, but there looks to be plenty more in the pipeline.
You can see a trailer for what they have in mind for Medlock Square down below.
Welcome to Medlock Square. Manchester’s newest entertainment destination. A place where mouthwatering cuisine and world class entertainment, experiences and events converge. Coming soon! pic.twitter.com/4bC7NQbMHT
As per an official press release by the fledgling team, more information on further business and employment opportunities has also now been confirmed, centring around the new ‘One Medlock Square’ structure that will be built on the campus.
“Designed to accommodate up to 300 employees, the state-of-the-art workspace will offer high-quality, modern office facilities alongside access to shared event spaces and wellness amenities, uniquely positioned within Manchester’s most exciting new destination”, the statement reads.
There’s certainly some ambitious stuff in the works, put it that way.
And, of course, these will also slot into a renovated club shop turned meagstore, an all-new Man City museum, the Co-op arena, live music and other open-air events, just to name a few. A specific opening date is yet to be scheduled, but you can guarantee it’ll be a big deal when it does launch.
Featured Images — Publicity pictures (supplied via City Football Group)
Sport
The EFL Championship set to expand playoffs to six teams in controversial move
Danny Jones
The English Football League (EFL) has confirmed that it will be expanding the Championship playoffs to six teams moving forward.
In one of the biggest changes, not just to the second tier but the domestic football pyramid in some time, it’s so far divided opinion – and that’s putting it mildly.
Starting from next season, the Championship will see half a dozen compete in its final knockout phase, meaning that the conclusion to the 2026/27 campaign has the potential to be even tastier than ever.
Besides the increased competition this will bring to the division itself, in turn, it could also help further mix things up in the Premier League too.
Revealing the watershed news on Thursday, 5 March, the EFL shared the update online, which has certainly left fans split over the decision.
Well, in truth, it seems the majority have been left shocked and angered by the announcement, with many responding with comments like, “Who asked for this?” and “Final nail in the coffin”, as well as citing “money” and “nothing but greed” as the main drivers for the changes.
EFL clubs obviously voted for the big shake-up as the added chance of fighting their way into the top flight will no doubt benefit them financially.
It remains to be seen whether this could signal similar adjustments made further down the ranks.
However, as many replied under the posts on social media, one key fear is that a team finishing in 8th – the new threshold for making it into the playoff stages – will be “slaughtered in the Prem” and that, if anything, it will highlight and/or widen the gap between the two leagues even more.
Most simply said that the current system is just “fine as it is” and “if ain’t broke don’t fix it”, but it looks like the wheels are already well and truly in motion.
Ruining the game. Finish 6th and have a chance to get promoted. People in charge are needing rid off. Every part of English football has out of touch people in charge coming up with awful ideas to keep their pay and clubs just go along with it. Tweet from 1987
Pure greed. Ultimately downgrades the look of the championship too when a team will inevitably finish 8th, probably a good 15-20 points behind autos and go up. Then get the lowest Premier League points ever
Safe to say that this is just a small taste of the overall reactions and almost universal consensus…
As detailed in the official statement by the EFL, Chief Executive, Trevor Birch, said: “Since their introduction in 1986/87, the Play-Offs have become a highlight of the domestic football calendar, capturing the drama, suspense and jeopardy that make the EFL so special.
“Following several months of discussion with Clubs and other stakeholders, we are confident this change will further strengthen the Championship as a competition and give more Clubs and their supporters a genuine opportunity of achieving promotion.”
They also clarified that “the exact final format will be agreed later in 2026.”
Are you a fan of a Championship club? Even if not, what do you make of the impending and controversial changes kicking off this year?
It’s mad how the EFL can sort a vote to increase the promotion opportunities for Championship clubs to the PL – yet still nothing on a second automatic place from the National League to L2.
No club promoted from the NL to L2 has ever come straight back down… https://t.co/tXy7aSOZ3l
Danny Jones -
2nd September 2025 
