Nike and go-to online running shoe suppliers confirmed as new sponsors for Altrincham 10k

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Nike sponsoring Altrincham 10k run

The annual Altrincham 10k just got a whole lot bigger and better ahead of this year’s run, as the annual race has just notched Nike as one of their new lead sponsors – and that’s not all.

Alty’s annual race is also being backed by SportsShoes.com, a.k.a. the go-to trainers supplier for so many runners, who will be presenting the 2025 edition in partnership with RunThroughUK.

Now part of RunThrough North‘s regular programme, Altrincham 10k continues to grow in size with each passing year, as demonstrated by getting such prestigious sponsors on board.

Taking place this weekend, the 2025 Alty 10k could just be the biggest yet.

Set to welcome approximately 3,500 runners to the Trafford market town’s central streets, the Altrincham 10k is one of the final large-scale running events on the local calendar.

Aligning both famous brands with the heart of Altrincham’s running community and, indeed, giving Greater Manchester’s wider sports culture, it’s yet more prestige for 0161.

The 2025 race will also see Nike showcase its latest road running line-up, including the newest
max cushioning shoe: the ‘Vomero Plus’; the responsive ‘Pegasus’ everyday trainer, as well as supportive
‘Structure’ model, meaning runners will get a chance to sample their latest styles.

As well as support from SportsShoes.com and official Nike ambassadors, North West native and GB triathlete Katie Halligan, Hits Radio presenter and ultra runner Hattie Pearson, as well as local Manc artist Emma Evans will all be there too.

These equally inspiring women have also been chosen to help represent Nike and RunThrough’s shared mission of attracting more female runners, as shown with events such as the recent 2025 Women’s Run Series back in April.

Co-Founder of RunThrough, Matt Wood, said of the new partnership: “Welcoming Nike as title sponsor of the Altrincham 10K, alongside our long-standing partner SportsShoes.com, is a huge milestone
for the event.

“This partnership highlights the growth of our community and the strength of our brand. We can’t wait to support the thousands of runners taking part in the Nike Altrincham 10K, Presented by SportsShoes.com.”

As for SportShoes, brand manager Gavin Bannister added: “The energy around this year’s 10K will be electric, and we can’t wait to see everyone out there chasing their goals and celebrating the power of running.

“From our own athletes to first-time runners, this event is all about showing up, pushing limits, and being part of something truly special, and that is what Nike and Sportsshoes.com are all about.”

Entries are still open for any of those interested in a last-minute place in the race on Sunday, 7 September – you can sign up HERE.

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Featured Images — Press shots (supplied)