Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
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Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
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AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
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Pep Guardiola apologises for ’embarrassing’ camera operator confrontation
Danny Jones
Manchester City manager Pep Guardiola has apologised after confronting a cameraman following the Premier League fixture against Newcastle United this past weekend.
The Blues boss was left visibly frustrated as Man City were beaten 2-1 away at St James’ Park by Eddie Howe’s side following a flurry of three finishes in the space of just six minutes.
However, this wasn’t the only action pitchside during the game, as not only have some supporters argued they should have had a penalty as Phil Foden was brought down in the box, Pep was also seen engaging in a loaded exchange with opposition captain Bruno Guimarães, as well as a camera operator.
Guardiola has since apologised for the incident, confessing he was left “embarrassed” by his own conduct and admitting that even “after 1,000 games, I’m not a perfect person – I make huge mistakes.”
As you can see, the Catalan coach approached the member of the broadcasting team following a fairly widespread spat both during the second Newcastle goal and following the full-time whistle.
Despite journalists recognising a natural amount of frustration and passion amidst the narrow loss and speculation over decisions, he went so far as to say he wasn’t “ashamed” of his actions at the time and doesn’t like or condone this kind of behaviour.
He was also seen smacking his seat in the dugout after conceding as well as after missed chances by his own players.
Pep assured that he apologised to the cameraman within seconds, remarking, “I am who I am” and reminding football fans that he is a human capable of acting on instinct just like anyone else.
He also clarified that the bulk of his issues on the day were to do with the officiating, taking umbrage with the referee’s decision-making in multiple instances.
You can see the clip down below:
"I feel embarrassed and ashamed when I see it"
Pep Guardiola apologises for his behaviour towards a camera operator after the defeat at Newcastle. pic.twitter.com/wVYfJDbnLm
As for his conversation with Guimarães, he wouldn’t disclose any details of their conversation, but did insist to one reporter that they share a good relationship, confessing that he is “an emotional guy” and can often appear particularly animated as he is known for gesticulating.
It seems that the 54-year-old was just annoyed over the potential penalty, but match-winner Harvey Barnes’ brace in particular, too.
Not only were there questions of a foul on new goalkeeper Gianluigi Donnarumma – whose shot-stopping was otherwise excellent for the majority of the match – but Guimarães was supposedly offside in the build-up to the strike.
Regardless, Pep went on to add that the confrontation with the cameraman, Donnarumma’s booking for dissent, and general disappointment have been “immediately forgotten”, and all eyes are now focused on City’s big European meeting with Bayern Leverkusen.
You can see the highlights from Newcastle vs Man City down below.
Scott Carson reveals important behind-the-scenes role at Manchester City
Danny Jones
Recently retired goalkeeper Scott Carson has revealed the unsung but important role he had behind the scenes during his time at Manchester City.
The 40-year-old ex-pro called time on his playing career after more than two decades and six years in sky blue, having made just two appearances for the club during a period in which they won 11 trophies.
Carson officially hung up his gloves on 23 October 2025, following his contract expiration, and since then has found himself carrying out a number of interviews, including one with Fozcast, hosted by another fellow shotstopper who spent time in Manchester, Ben Foster.
While lots of people have joked that he did very little to earn the flurry of medals so late in his career, or at the very least theorised as to what he actually did behind the scenes, he’s now been more open than ever about the largely sidelined spell.
🗣️ "When people had to be serious, they were serious"
Scott Carson reveals what it was like working under Pep Guardiola at Manchester City. pic.twitter.com/HZGjVkrso0
Sitting down with Sky Sports, the Cumbrian keeper confirmed that initially it was, indeed, just a case of serving as not even as a rotation option but a back-up third choice.
Nevertheless, he’s an experienced veteran with 11 different teams on his CV, including Leeds United, Liverpool and Sheffield Wednesday – though only a handful of games for each – as well as half a century of appearances at Wigan Athletic before his longest stints at the likes of West Brom and Derby County.
While this job usually involves purely training, helping keep other players sharp, he says that after settling into the Etihad Campus a little more, he found himself performing a much more influential, albeit largely unsung, role in the background.
Getting validation from manager Pep Guardiola that the side “needed more of that”, he essentially ended up providing valuable seniority and motivation amongst the group, despite only playing a couple of times.
Bidding farewell to the Whitehaven-born cult hero, the club wrote: “During his time at City, Carson has been praised by goalkeeping coach Xabi Mancisidor and peers Ederson and Stefan Ortega Moreno for his work ethic and the effect of his positive attitude amongst the group.”
Speaking about Guardiola specifically, he hailed the Catalan coach for having overhauled modern football in this country, as well as giving him the secondary task of supporting his teammates, be it via boosting morale and ‘picking up’ those left frustrated by matchday selection.
As well as noting his widely publicised detail-oriented nature, he also made a point of recognising that Pep himself was “evolving each season”, whether or not everyone else saw it.
In short, he said he has helped improve the quality of the Premier League and, more specifically, that he helped redefine what a goalkeeper can be in the division.
You can watch the rest of the interview in full down below.
Danny Jones -
11th August 2025 
