Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
Salford City FC have signed an exciting Under-20 World Cup winner on loan
Danny Jones
Salford City FC have quietly done arguably one of the best little bits of business this summer with their new signing, picking up an exciting youth forward and Under-20 World Cup winner on loan.
Announced this week, 21-year-old striker Nicolás Siri has joined Salford City on a season-long loan deal from Montevideo City Torque.
That same season, he scored 10 goals in a total of 30 games across all competitions, before going on to play his first minutes in Europe last term – and now he’s getting a first taste of English football.
Siri, who began impressing at an early age as part of the under-15s national team, began his club career at Danubio FC in 2020.
Joining Montevideo a year later, he secured a loan move to Belgian side Lommel SK, scoring twice in just 10 appearances, becoming a first-team starter.
After being scouted by Salford, who are hoping to have a resurgent campaign, with co-owner Gary Neville targeting promotion to the Championship over the next few years, he is one of several signings made in this ambitious transfer window.
Taking the number 27 shirt, he’s made his first cameo against Cheltenham Town, being subbed on in the 67th minute as the Ammies went on to score a late equaliser thanks to a Kadeem Harris header in the 93rd minute of stoppage time.
Speaking of numbers and stats, Siri boasts a very impressive one; he’s in good company with it, too.
Sitting down with club media after his arrival at the Peninsula Stadium on Thursday, the youngster said: “I’m pleased to be here and I can’t wait to start playing. I’m a player who likes running into space, who constantly tries to hit the target and looking to score as much as I can.
“Lommel was a great opportunity, I really enjoyed it, and it helped me prepare for my next career step in Europe. I believe being here is a great opportunity that I am going to make the most out of, and that I am going to enjoy.
“If you do well at this level, you can set yourself up to have a great career. That’s my goal, and that is what I want to achieve here.”
He speaks with plenty of sense for his age. You can see his first full interview in Salford red down below.
Kobbie Mainoo asked Manchester United for a loan away – and the club rejected him
Danny Jones
Manchester United star Kobbie Mainoo has recently asked for a loan move this season, but his employers have reportedly rejected his request.
The Man United academy graduate and young England midfielder is widely considered one of the brightest prospects in the club, not to mention admired in the Three Lions camp already.
After breaking into the first team under Erik ten Hag (having previously been thrown into senior training by Ole Gunnar Solskjær), he was quickly identified as one of the best players United have in the middle of the park, having also scored a number of important goals in big games.
However, Mainoo has somehow found himself not quite in the starting XI under Ruben Amorim – much to the frustration of many supporters and, unsurprisingly, the player himself – leading the Stockport-born starlet to consider the loan market for game time.
Probably the best case scenario for us if the manager isn’t going to play his best pivot player despite having the easiest midfield in the league to play against…
As reported by The Athletic and multiple outlets, Amorim and the powers that be at Man United have made it clear they do not want to loan him out this summer.
Not only do they have no intention of sanctioning a spell away this season, but the manager and the board have reiterated that they want him to stay and fight for his place.
For any Reds fearing that this could ultimately mean the worst for Mainoo at Old Trafford, fret not; it is said that the 20-year-old has no intention of pursuing a permanent transfer away from his boyhood club.
Put simply, the academy graduate wants to guarantee himself not just more regular game time but crucially first team minutes during these crucial early stages of his development as a footballer – something he’s still not sure he’ll get under the Portuguese head coach.
Nevertheless, the United boss has assured that he wants Mainoo, even if he isn’t quite the right fit for his system at the moment/has more to learn about the role he is being asked to play.
It’s fair to say that the revelations have rocked a good chunk of the fan base, with plenty calling for Mainoo to be dropped straight back into the starting lineup.
However, some are urging patience on all sides. One user on X wrote: “Not starting every week at 20 doesn’t mean you need a loan — it means you need patience. Respect the shirt, fight for the spot. If the bench at United breaks your spirit, good luck making a World Cup squad.”
On the other hand, footballer podcaster Alice Abrahams commented: “The fact that it’s reached a point where Mainoo has asked to leave on loan, because he feels that getting away is the best move for his development is frightening, especially when he offers so many solutions in midfield to a lot of Amorim’s problems, both in build-up and centrally is WORRYING.
“And the fact that Amorim doesn’t see him is an answer to that [problem] is deeply worrying.”
What do you make of the situation with Kobbie Mainoo at the moment, Reds, and while you’re here, what do you make of the Man United manager not watching his side’s historic penalty shootout defeat to League Two Grimsby Town?
Danny Jones -
11th August 2025 
