Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
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Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
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AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
Medlock Square: Manchester’s new £300 million entertainment destination on the Etihad Campus
Danny Jones
Manchester’s newest entertainment destination, located over at the ever-growing Etihad Campus, has finally been given a name ahead of its launch later this year.
Alongside the recently announced and Radisson-run hotel, Medlock Square will see the Manchester City-partnered mini leisure district aim to become a new must-visit part of the city.
Hoping to draw in crowds beyond just matchdays and those heading to concerts across the way, approximately £300 million is being pumped into the project.
With Co-op Live having already brought huge revenues into Greater Manchester, it isn’t just set to be a pricey development, but one that will look to serve as yet another money spinner for the wider City Football Group (CFG) and the City Region.
Credit: CFG (supplied)
Unveiling the first CGIs of the square this week, this new area will essentially see attractions and activities spill out of the Etihad Stadium, Co-op Live and the soon-to-open Medlock hotel and on to the campus as a whole.
With other parts of Sportcity already revolving around the footballing epicentre, such as the Manchester Regional Arena and National Squash Centre, this will not only see even more sporting events and supporters brought to the roughly 80-acre plot, but also fans of various other forms of entertainment.
For instance, within the plans that already include the food and drink offerings you would expect – with Radisson Blu backing more of the relaxation and indulgent side of things – other activities include everything from “an adrenaline-fuelled sky walk experience”, as well as zip-wire and abseiling.
We already knew about some of these from the details in Man City’s stadium expansion plans (including the likes of The Medlock and rooftop bar), and glimpses of the impending hotel opening gave us a better idea of the overall look, but there looks to be plenty more in the pipeline.
You can see a trailer for what they have in mind for Medlock Square down below.
Welcome to Medlock Square. Manchester’s newest entertainment destination. A place where mouthwatering cuisine and world class entertainment, experiences and events converge. Coming soon! pic.twitter.com/4bC7NQbMHT
As per an official press release by the fledgling team, more information on further business and employment opportunities has also now been confirmed, centring around the new ‘One Medlock Square’ structure that will be built on the campus.
“Designed to accommodate up to 300 employees, the state-of-the-art workspace will offer high-quality, modern office facilities alongside access to shared event spaces and wellness amenities, uniquely positioned within Manchester’s most exciting new destination”, the statement reads.
There’s certainly some ambitious stuff in the works, put it that way.
And, of course, these will also slot into a renovated club shop turned meagstore, an all-new Man City museum, the Co-op arena, live music and other open-air events, just to name a few. A specific opening date is yet to be scheduled, but you can guarantee it’ll be a big deal when it does launch.
Featured Images — Publicity pictures (supplied via City Football Group)
Sport
The EFL Championship set to expand playoffs to six teams in controversial move
Danny Jones
The English Football League (EFL) has confirmed that it will be expanding the Championship playoffs to six teams moving forward.
In one of the biggest changes, not just to the second tier but the domestic football pyramid in some time, it’s so far divided opinion – and that’s putting it mildly.
Starting from next season, the Championship will see half a dozen compete in its final knockout phase, meaning that the conclusion to the 2026/27 campaign has the potential to be even tastier than ever.
Besides the increased competition this will bring to the division itself, in turn, it could also help further mix things up in the Premier League too.
Revealing the watershed news on Thursday, 5 March, the EFL shared the update online, which has certainly left fans split over the decision.
Well, in truth, it seems the majority have been left shocked and angered by the announcement, with many responding with comments like, “Who asked for this?” and “Final nail in the coffin”, as well as citing “money” and “nothing but greed” as the main drivers for the changes.
EFL clubs obviously voted for the big shake-up as the added chance of fighting their way into the top flight will no doubt benefit them financially.
It remains to be seen whether this could signal similar adjustments made further down the ranks.
However, as many replied under the posts on social media, one key fear is that a team finishing in 8th – the new threshold for making it into the playoff stages – will be “slaughtered in the Prem” and that, if anything, it will highlight and/or widen the gap between the two leagues even more.
Most simply said that the current system is just “fine as it is” and “if ain’t broke don’t fix it”, but it looks like the wheels are already well and truly in motion.
Ruining the game. Finish 6th and have a chance to get promoted. People in charge are needing rid off. Every part of English football has out of touch people in charge coming up with awful ideas to keep their pay and clubs just go along with it. Tweet from 1987
Pure greed. Ultimately downgrades the look of the championship too when a team will inevitably finish 8th, probably a good 15-20 points behind autos and go up. Then get the lowest Premier League points ever
Safe to say that this is just a small taste of the overall reactions and almost universal consensus…
As detailed in the official statement by the EFL, Chief Executive, Trevor Birch, said: “Since their introduction in 1986/87, the Play-Offs have become a highlight of the domestic football calendar, capturing the drama, suspense and jeopardy that make the EFL so special.
“Following several months of discussion with Clubs and other stakeholders, we are confident this change will further strengthen the Championship as a competition and give more Clubs and their supporters a genuine opportunity of achieving promotion.”
They also clarified that “the exact final format will be agreed later in 2026.”
Are you a fan of a Championship club? Even if not, what do you make of the impending and controversial changes kicking off this year?
It’s mad how the EFL can sort a vote to increase the promotion opportunities for Championship clubs to the PL – yet still nothing on a second automatic place from the National League to L2.
No club promoted from the NL to L2 has ever come straight back down… https://t.co/tXy7aSOZ3l
Danny Jones -
11th August 2025 
