Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
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Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
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AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
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Casemiro is leaving Manchester United at the end of the season
Danny Jones
Manchester United player Casemiro has confirmed that he will be leaving the club when his contract expires at the end of the season.
The veteran CDM and European footballing legend joined Man United back in 2022 for around £70 million from his former team, Real Madrid, where he won everything over the best part of a decade.
Now, Old Trafford fan favourite ‘Cas’ (full name, Carlos Henrique José Francisco Venâncio Casimiro) is set to leave United following the expiration of his current and highly lucrative deal this summer.
Announcing his pending departure in an emotional video, the seasoned Brazilian midfielder admitted that he feels the time is right to leave the club – but not before giving his “everything” in the remainder of the current campaign.
Writing in the caption of the social media post, Casemiro said: “Knowing when stages come to an end. Knowing when to say goodbye when you feel that you will be remembered and respected forever.
“Four months to give my all for this badge and for our goal. Eternal respect and affection for Manchester United and its wonderful fans. Forever Red Devil.”
Responding underneath the partnered post, the club simply wrote: “Once a Red, always a Red.”
Now 33 years old and already being accused of being ‘over the hill’ even when he first landed in Manchester, Casemiro had an impressive first season under Erik ten Hag and quickly became a crucial cog in the squad; arguably, overly relied upon, some would say.
On the other hand, given his age and the fast pace of English football, it’s fair to say he’s done well to keep up with the most competitive league on the planet.
He is also one of the well-paid talents in the Premier League, so while the majority of supporters will be gutted to see him go, the board will still be relieved to see his estimated £350,000-a-week wages taken off the books.
Nevertheless, he is now regularly subbed off around the hour mark for Man United, and it’s not exactly a surprise that he is now preparing to move on. INEOS and their recruitment already look to be searching for reinforcements in the middle of the park.
They are looking to bolster their options as they chase down Champions League qualification
Bringing a wealth of experience and leadership to ten Hag, Ruben Amorim, and now Michael Carrick‘s setup for what’s left of the 2025/26 term, he’s a big presence that will no doubt be missed in the dressing room and on the pitch.
Having scored 21 times in 146 games so far, he will finish the season with more than a century of appearances, and we wouldn’t be surprised if you see him chip in with a few more goals before hanging up his red shirt.
Besides being a serial throughout pretty much the rest of his career, the midfield remains a key point of contention at United, and his departure will no doubt mean more talent will need to be brought in at least by the summer.
You can see more of his farewell announcement video down below.
💬 “I will always carry this club with me. I will always be a Manchester United fan.”
Manchester City are reimbursing fans who travelled to watch their defeat against Bodo/Glimt
Danny Jones
A bunch of Manchester City players are preparing to refund fans who travelled to watch the shock defeat against Bodo/Glimt earlier this week.
In case you missed the surprising score, Man City were on the end of a very unexpected result against the Eliteserien side, losing 3-1 in what was the club’s first-ever win in the Champions League.
More than that, it was also the first time a Norwegian team had won in the competition in nearly two decades, making it a historic night for the nation, albeit one to forget for the Blues.
Following the European upset, as a gesture of goodwill towards supporters, select members of the squad from Pep Guardiola’s so-called leadership group have now pledged to cover the trip made by the dedicated away fans, from the match ticket itself to travel costs.
JUST IN: Manchester City's players are reimbursing fans who watched their Champions League defeat against Bodo/Glimt.
They are covering the cost of match tickets for game which Pep Guardiola's side lost 3-1 🚨
The message from City stars is as follows: “Our supporters mean everything to us. We know the sacrifice that our fans make when they travel across the world to support us home and away, and we will never take it for granted.
“We also recognise that it was a lot of travelling for the fans who supported us in the freezing cold throughout a difficult evening for us on the pitch. Covering the cost of these tickets for the fans who travelled to Bodo is the least we can do.”
Bernardo Silva, Ruben Dias, Rodri and Scandinavian native Erling Haaland, who had a less-than-ideal return to his home country on Tuesday night, are said to be the individuals covering the fees
As per multiple reports, the figure is said to be just under £10k – approximately £9,357 spread across a total of 374 matchgoers, to be specific.
While the club and the players, specifically, have been praised by plenty for what many have labelled as a ‘classy move’, some are suggesting that the statement actually signals the opposite regarding their opponents, who shone on the night.
Scoring twice in quick succession midway through the first half before bagging the third and ultimately decisive goal in the 58th minute, it could have been four or five.
Bodo/Glimt had moments ruled offside and hit the woodwork in both halves.
Despite City pulling one back and showing promise of getting back in the game through Rayan Cherki, that momentum was quickly crushed when the aforementioned and only recently returning, Rodri, was sent off after a second yellow around the hour mark.
Following the arguably equally unexpected blow in the Manchester derby last weekend, it’s been a tough few days for the players and fans alike, but they still stand a chance of beating Arsenal to the Premier League title this season.
You can see the highlights from the Bodo/Glimt vs Man City game here.