Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
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Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
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AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal
Daisy Jackson
Manchester Marathon finishers will be able to reward themselves with free Nell’s pizza this weekend, thanks to a collaboration with adidas and JD.
The sportswear giants will be teaming up with one of the city’s top pizza spots to hand out the ultimate post-race reward at Kampus this Sunday.
It’s all to celebrate the launch of the new adidas EVO SL ATRs, a shoe that’s built with running miles in mind.
And there’ll be a chance to grab an exclusive t-shirt too, and have your official marathon finish time branded on-site.
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal / Credit: Supplied
As well as a free slice of Nell’s famous New York-style pizza and a drink, Manchester Marathon finishers will be able to enter into a range of giveaways, with prizes including the EVO SL ART, adidas merch, and range of other prizes.
And you’ll be recovering with a slice in hand and a live DJ keeping the post-race energy high
All you need to do is show your Manchester Marathon medal at Nell’s at Kampus, to grab your free slice, and check out adidas and JD’s latest drop.
Friends and family are encouraged to join too – after all, all runners know a marathon isn’t possible without that support crew.
There are also a bunch of giveaways and more to look forward to / Credit: Supplied
Pizza slices will be handed out on a first-come, first-serve basis, so make sure your sprint to Nell’s is your fastest yet.
Thankfully, the adidas EVO SL’s are built for speed…
adidas x JD x Nell’s – Manchester Marathon event
Taking place on Sunday 19 April, from 12pm to 8pm
Free pizza slice and a drink when you show your Manchester Marathon medal (while stocks last)
Exclusive merch and great prize giveaways from adidas and JD
Plus photo moments, live DJs, and more
Find it at The Bungalow, Kampus, M1 3GL (next to Nell’s)
Dave Challinor ‘extends’ Kyle Wooton’s career ‘by five years’ as Stockport County striker turns CB
Danny Jones
Stockport County manager Dave Challinor has quipped that he might have just extended star striker Kyle Wootton’s career “by five years” at the very least by moving him to centre-back.
Challinor‘s squad has been riddled with a fair few fitness setbacks for a good chunk of the season, but following Joseph Olowu’s MCL injury, he has now been left with just one traditional central defender available for selection.
As a result of this growing crisis, Wootton has been moved to centre-half for the time being, making his full debut in defence earlier this week.
Better still, he helped shore up County’s backline well enough to secure them not only three more important points but a clean sheet in the 2-0 win over AFC Wimbledon.
Naturally, with the Hatters having one of League One‘s leading scorers in Wootton with a total of 22 contributions so far (19 goals and three assists), it’s fair to say no one was expecting to see him pulled out of the position in which he’s reached new heights this term.
Already putting together his most productive campaign ever – netting more finishes across all competitions in 2025/26 than in any of his previous professional calendar performances – fans will no doubt be wanting him to return up top as soon as possible, but for now, Challinor is taking the gamble.
There is the possibility of January signing from Bolton, Josh Dacres-Cogley, taking up the mantle when he returns from injury, and County have since recalled youth product Christy Grogan from his loan, but for now, the 6’3″ centre-forward may have just discovered another option for the future of his career.
Nevertheless, despite the 29-year-old striker expressing some of his own concerns about playing such a crucial role at the other end of the pitch, his gaffer has already said he’s happy to flak should anything go awry in the coming weeks.
However, although County were unable to win the EFL Vertu Trophy Final against Luton earlier this month, where Wootton first had to drop back into defence, he met the assignment when making his maiden defensive appearance on Wednesday night.
While obviously not ideal, the travelling Stockport supporters were left pretty impressed, too.
"Kyle Wootton's magic, he wears a magic hat…" coming from the 700 travelling #StockportCounty.
Commenting on ‘Woots’ even showing a willingness to take on the task in the first place, his head coach labelled him “the most selfless player I’ve worked with in terms of doing jobs for the team.”
A glowing review, indeed, and that’s beyond the huge impact he’s already had in attack over the year.
Speaking to County TV, he went on to say: “We’ve probably extended his career by five years, haven’t we? […] When he gets tired of sticking the ball in the net, he can stop people at the other end.”
Noting that his side currently possesses “more fit forwards than defenders, he added: “It becomes about finding a way. I didn’t think that way would be having our leading goalscorer at centre-back, but it’s worked for us on the night, and we’ll see what Saturday [at Exeter City] looks like.”
You can hear Dave Challinor’s post-match interview in full right HERE and see the highlights from an important win over Wimbledon down below.
Danny Jones -
11th August 2025 
