Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
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Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
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AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
A massive World Cup ‘playground’ with pitches and big screens has opened in Greater Manchester
Emily Sergeant
A massive World Cup ‘playground’ has now opened in Greater Manchester.
Ahead of England’s first match in the 2026 FIFA World Cup tonight against Croatia, MediaCity has announced its biggest programme of events to date to celebrate – from a baller league-style football pitch, to big name creator takeovers, and much more.
But at the heart of all the action is the new World Cup ‘playground’, where football fans will be able to play five-a-side on a bespoke pitch, while watching matches on giant screens.
As the home of the BBC’s World Cup coverage, MediaCity says it’s ‘going big’ this summer, and that includes bringing some of the UK’s biggest Gen Z creators down for full takeovers and tournaments, and even getting the BBC pundits involved in the action too.
A massive World Cup ‘playground’ has opened in Greater Manchester / Credit: Sophia Carey (Supplied)
There’ll also be a pop-up gaming hub with EA FC tournaments for fans to play along, as well as community football sessions for young people organised by Manchester United Foundation and Foundation 92, providing opportunities for local talent to learn from the best in the business and develop their skills in a safe and inclusive environment.
Fans can also enjoy live music, DJ sets, and football-themed quizzes to get the atmosphere building, as well as tuck into tasty street food from the traders at the newly opened GRUB On The Docks.
And of course, the place will be packed with photo opportunities and fan installations too.
“As the nerve centre of BBC’s World Cup coverage, we’re turning MediaCity into the ultimate football playground,” commented Alice Webb, who is the CEO of MediaCity.
“As well as broadcasting the World Cup, MediaCity will unite fans, families and communities, bringing them closer to the action with in-person experiences throughout the tournament. Combining our world-class media platform with unrivalled public experiences is what makes us different.
“Come down and get stuck in.”
Featured Image – Supplied
Sport
You can win two VIP tickets to a Co-op Live show as part of a heartwarming Manc charity raffle
Danny Jones
Fancy bagging yourself the posh treatment at the biggest indoor gig and live entertainment venue in the city? Well, you can do just that by entering the latest Greater Manchester Mayor’s Charity raffle, which is offering a pair of VIP tickets to a Co-op Live show.
All you have to do is simply do your bit for a crucial local cause.
It’s one that we’ve worked closely with in the past on many occasions: the ‘A Bed Every Night’ scheme, which helps house rough sleepers across the region.
Teaming up with The 24 Hour Run Against Homelessness – which was created specifically to generate funds for this ongoing crisis – as well as an upcoming community social, all you have to do to be in with a chance is put your name down for a cheap raffle ticket.
Writing in the caption of the post, the Mayor’s Charity has revealed that “Cross Club Social and The Manchester 24 Hour Run Against Homelessness are teaming up to raffle off 2x VIP Co-op Live tickets to a show of your choosing.”
That’s right, not just any random show – you get to pick which one you fancy going along to in style.
With the 2026 edition of the annual fundraising relay event, on behalf of Greater Manchester’s homeless community, taking place this November (find out more on the GMMC website and keep up to date with us here at The Manc for the latest) they’re hoping to get the donations going nice and early.
For anyone unaware, the Cross Club Social, or ‘XCS’, has been going for a few years now; it brings together runners from all over the 10 boroughs for a big post-race party, all whilst raising money for charitable organisations.
DJs, karaoke, quizzing, three full rooms, an entire beer garden to themselves, and MUCH more. 👀
The next edition will be taking place this Friday, 19 June, over at the award-winning Fairfield Social Club, where an all-day party will run, pardon the pun, well into the night.
Better still, entrants into the raffle don’t have to wait long to find out if they’re a winner, as the lucky recipient is set to be announced the following Saturday (20 Jun) after the big shindig over on the XCS Instagram page.
The Mayor’s Charity team signed off by adding, “Good luck and together, we will end homelessness” – a mission that many Manc groups, especially, have been working so hard to make possible in recent times.
For instance, last year alone, the aforementioned 24 Hour Run, whose team will be in attendance and taking donations for at XCS 2026, generated a whopping £70k, and the total tally has now reached truly life-changing sums.
As for the Greater Manchester Mayor’s Charity raffle, you can grab a ticket HERE for just a fiver to secure your chance to go along to a VIP night at Co-op Live. Fingers crossed!
Danny Jones -
11th August 2025 
