Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
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Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
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AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
Wigan Warriors finally reveal next season’s kits following update on delayed release
Danny Jones
Wigan Warriors have now officially revealed their new shirts for next season, following a much-anticipated update regarding the 2026 kits, the release of which had been delayed.
The Greater Manchester club lost this year’s Grand Final but still had a strong season, and with another local outfit having been relegated from the division, they are one of just two teams from the region competing for the title in the upcoming campaign.
However, supporters were fretting that they might not be able to get their new threads until after Christmas due to the launch of the latest merchandise being postponed.
Thankfully, this week, the club not only informed fans that things are getting back on schedule but also officially revealed the Wigan Warriors home and away shirt strips for the 30th anniversary edition of the Super League on Tuesday afternoon.
As you can see, the nearby rugby outfit is staying with Kappa as their manufacturer and, as ever, is sticking with the deep red, white and black colour combos across both jerseys.
Branding the home shirt as the ‘Loyal’ fit and the away one as their ‘Rebel’ version, the kits both feature horizontal stripes and other geometrical variations.
Most notably, Warriors now have a positive update on the status of the kits’ full launch, even if they don’t have an exact timeline just yet.
Writing to fans in an official statement, the club said: “Wigan Warriors are happy to report that [we are] expecting delivery of the 2026 home and away kits imminently.”
They go on to explain that they have been “experiencing significant delays” regarding the supply pipeline, which they say “were beyond the control of the Club.”
Nevertheless, the cogs are moving once again; you can see a closer look at some of the details below.
The home shirt…A.K.A. ‘Loyal’ kitAnd the away jersey…Or ‘Rebel’ strip
Warriors Chief Executive, Kris Radlinski, continued: “We want to thank everyone for their patience and continued support. Due to issues outside of our control, delivery timelines have unfortunately been impacted.
“We understand how frustrating this has been for supporters, particularly so close to Christmas, and we genuinely share that frustration. Please be assured that our team has been working tirelessly behind the scenes to ensure delivery as quickly as possible.
“We apologise that we have not been able to provide an earlier update while matters were ongoing. We are pleased to confirm that the delivery has now cleared customs and will be arriving at the Club imminently.”
Although personalisation will not yet be made available due to a focus on processing “as many orders as possible in the shortest time frame”, pre-orders for both shirts are now live, and those interested are being urged to opt for click and collect/visit in store where possible to avoid any further waiting.
Macclesfield FC player Ethan McLeod tragically killed in car crash
Danny Jones
Local footballer Ethan McLeod, who played for Macclesfield FC, has sadly died following a tragic car crash on the motorway.
The Birmingham-born player and former Wolves academy talent was driving back home from Macclesfield’s away game against Bedford Town on Tuesday night when he was involved in a collision along the M1.
Just 21 years old, the talented Cheshire-based forward was a substitute in the 2-1 win over the East Midlands side in the National League North.
The accident is said to have occurred at around 10:40pm on 16 December near Northampton after his white Mercedes collided with a barrier.
You can read the official Silkmen statement in full down below:
“With the heaviest of hearts and an overwhelming sense of surrealism that Macclesfield FC can confirm the passing of 21-year-old forward Ethan McLeod.
Travelling back from Bedford Town last night, Ethan was involved in a car accident on the M1, which tragically took his life. Ethan was an incredibly talented and well-respected member of our First Team Squad, who had his whole life ahead of him.
“But more than that, Ethan’s infectious personality endeared him to everyone that he came into contact with. In giving his all in everything he did, Ethan effortlessly pushed us all to be the best we can be – both on and off the pitch.
“Ethan’s professionalism and unwavering work ethic inspired everyone, and his lust for life put smiles on all our faces – even on the darkest of days. News of Ethan’s passing has devastated our entire Club, and no words can convey the immense sense of sadness and loss that we feel now.
Rest in peace, Ethan McLeod.
The Macclesfield FC forward was involved in a car accident that took his life when travelling back from Bedford Town on Tuesday night. pic.twitter.com/A3u7JFmdlE
“The deep mental scars elicited from Ethan’s passing will undeniably never heal”, they continued, “but one thing is for sure, and that is Ethan’s vibrant legacy will never fade, no matter how much time passes in the future.
“Ethan will live in our hearts and minds forevermore, and no matter what the future holds, his unique smile that mesmerised us all will never be forgotten.
“Our deepest sympathy goes out to Ethan’s family and friends at this deeply traumatic time, together with an assurance that we will provide as much support as we can to those who need it. May you rest in peace, Ethan – you will forever be a Silkman.
His past clubs, as well as plenty of other teams, organisations and people in and around the footballing world, are paying tribute to the promising youngster.
Rest in peace.
Our thoughts are with the family and friends of Macclesfield forward Ethan McLeod who has passed away following a car accident last night.
The 21 year old spent a number of years with the academy setup at Wolves and will be missed by many. #WWFCpic.twitter.com/MSjKaISMKT
Danny Jones -
11th August 2025 
