Comic Relief has a new hero, and after his ultra-distance and ultra-hard fundraising feats, Jamie Laing has officially had a section of the 2025 Manchester Marathon named after him.
He’s come a long way from the days of McVitie’s fortune and Made in Chelsea moments.
The English TV personality turned presenter, podcaster, and businessman embarked on an unbelievable ultra-marathon running challenge last month, setting himself the task of running a total of 150 miles for Comic Relief. With no training…
Making his way from London all the way to Manchester and in Salford Quays, specifically, where the BBC coverage team and thousands of spectators met him with rapturous applause, he completed the unbelievable distance and was in tears at the finish. Here’s the moment he did it:
Full of emotion after not only having smashed the five ultra marathons in five days – he had never run anywhere near this distance before in his life – but after raising nearly £3 million for the cause and counting, there were hugs and plenty of tears all around.
Laing described the experience as “the most beautiful thing I’ve ever experienced in my entire life” and said that a big part of the journey was battling through and drawing attention to the issues surrounding mental health, admitting, “I have suffered, and I do suffer, and that’s OK.”
Now, while we don’t have that power at present, we’ll have to settle for the next best thing, which comes courtesy of the Adidas Manchester Marathon.
With Laing having officially completed his consecutive ultra marathon challenge, the organisers have named a section of this year’s route through Greater Manchester in his honour.
Come on, how cool is that?
The moment Jamie Laing ran 150 miles and cemented himself in Comic Relief and Manchester Marathon history (Credit: The Manc Group)
Finally confirmed via a spot on BBC Radio 1 this week, Mancs taking on the biggest run of the year will run through ‘Radio 1’s Laing Lane’ down Chester Road when the race rolls around on Sunday, 27 April.
Even more excitingly, Laing‘s achievement has also seen a limited number of marathon places – 12 to be specific – released too, so anyone who missed out has an extra chance of having their own hero moment.
Naturally, all proceeds are going straight to the Comic Relief cause.
Andrew Smith, CEO of A.S.O. (Amaury Sport Organisation) UK, the country’s leading mass participation events company, said of the achievement: “Jamie’s challenge is nothing short of heroic – five ultramarathons in five days is no easy feat!
“Not only has he crossed the finish line, but he’s also raised an incredible £2.7 million for Comic Relief. If he did pass through our 2025 route, we’ll be proud to name that stretch after him – a lasting tribute to his endurance, energy, and impact.”
🚨12 PLACES UP FOR GRABS! 🚨 To celebrate Jamie Laing’s feat, we’re naming a section of our route LAING LANE! 🎉 We’re also opening up 12 places for the 2025 adidas Manchester Marathon, 100% of the entry fee goes to Comic Relief.
We’re just over a month away from the 2025 race, the fourth-largest in all of Europe, and with a couple of members of The Manc team taking it on again this year, we cannot wait.
A new finish line has already been announced for this year’s route, and while we can’t tell you exactly which part of the Manchester Marathon will be named after Jamie Laing just yet, we promise to give it an extra pump when we pass through wherever it is.
It’s also worth reminding you that the general public can still donate to his incredible Red Nose Day fundraiser right HERE.
Greater Manchester’s running culture continues to flourish with more clubs, events and representation than ever. You just love to see it.
Southampton youngster bids goodbye to boyhood club ahead of Manchester United move
Danny Jones
Southampton FC youngster, Harley Emsden-James, has bid goodbye to his boyhood club ahead of an imminent move to Manchester United.
The promising 16-year-old defender, who has already impressed plenty of youth scouts in the under-18s Premier League, is set to become Man United’s latest summer signing, making that four so far.
Identified not just by the Red Devils recruitment team but tipped for big things by their new Director of Football, Jason Wilcox – who was with the Saints before arriving at Old Trafford – he’s clearly thought of very highly already.
Posting on Instagram over the weekend, the Southampton-born centre-back shared images of himself as an even younger boy (joining the academy at age 7) along with a heartfelt farewell message.
As you can see, the caption touches upon almost a decade with the club, writing, “I’m incredibly grateful for all the memories made and the amazing people I’ve met throughout the journey.”
He goes on to add: “A huge thank you to all the staff who have supported and guided me over the years, to my teammates who’ve become friends, and to everyone who’s been a part of this chapter with me.
“Southampton will always hold a special place in my heart. On to the next chapter!”
Currently signed to Puma, the England prospect’s move to Manchester was confirmed by Fabrizio Romano back in June, and there seems to be an understanding that Wilcox knows him well already.
United are reported to have paid around £1 million for the young Southampton defender’s signature, fighting off other suitors, including Man City, Chelsea, Aston Villa, Spurs and more.
Having recently shifted appointments in the INEOS administration, initially being appointed as Technical Director back in April 2024, the previous Premier League winner and coach, now looks to be spearheading MUFC’s transfer business and a big chunk of the youth development.
Some clips of Harley Emsden-James (09) from 🏴U15 vs 🇺🇸 a few months back Righty CB made his U18 PL debut for Southampton yesterday Relatively physically advanced of which he imposes well in his age-group. Brilliant composure w ball-at-feet – prominent+strategic passing eye pic.twitter.com/ugE5fXBxBW
Although the belief is that Emsden-James will be dropped directly into Man United’s U18s PL squad, rather than be blooded into the first team, there is an expectation that he will feature as part of Ruben Amorim’s first pre-season tour, so he will benefit from training with more senior figures at the very least.
On the other hand, along with the likes of fellow new arrival and defensive partner, Diego León, we wouldn’t be too surprised if you see them given minutes amid issues with squad depth, injuries and not quite as much transfer activity as many may have hoped for.
Looks like United may once again be putting that old ‘you can’t win anything with kids’ adage to the test.
Gymshark is opening its first standalone northern store in Manchester this weekend
Emily Sergeant
A huge new Gymshark store is opening in Manchester tomorrow, and it’s the brand’s first standalone store in the North.
The global sportswear and fitness brand will be setting up shop at the Trafford Centre and taking over a large 7,500 ft space on Upper Peel Avenue with all of its iconic Gymshark ranges, including the massively ‘Vital’ and ‘Power’ collections, as well as some exciting new exclusives for Gymshark Trafford Centre.
The store itself is said to have Gymshark’s ‘increasingly trademark’ look and feel throughout it, including mannequins that are created from the image of real people in the community, different destinations for its hero products, and spacious changing rooms with bespoke lighting.
Unfamiliar with Gymshark? Since it was founded by Ben Francis from his garage in 2012, the brand has gone on to become one of the UK’s greatest business success stories of the 21st century – with more than 20 million people across 200 countries now counting themselves as members of the Gymshark community.
Gymshark is opening its first standalone northern store in Manchester this weekend / Credit: Supplied
The new Trafford Centre will be Gymshark’s first standalone store in the UK outside of London, and follows recent openings in Dubai and Amsterdam, as well as coming ahead of the opening of Gymshark’s first flagship store in the US later this year.
Most importantly, it builds on the brand’s long association with Manchester, as one of the first-ever Gymshark meet-ups was in the city, as well as its first ‘Lift’ event post-COVID.
Gymshark also credits the public’s reception to its space inside Selfridges at the Trafford Centre as one of the driving forces behind its choice to open a permanent store within the shopping centre, calling it ‘nothing short of spectacular’ and adding that the new opening genuinely solidifies Manchester’s role as a ‘big brother’ to a Brummie brand.
“We’re thrilled to welcome Gymshark’s first Northern store to Trafford Centre this weekend, joining our growing athleisure and sportswear offering at the centre,” commented Simon Layton, who is the Centre Director at Trafford Centre.
“We have no doubt that Gymshark will prove immensely popular and can’t wait to welcome them on opening day.”
Gymshark is opening at the Trafford Centre tomorrow (Saturday 12 July) with a grand ribbon cutting at 10am, followed by goody bags, refreshments, and merch being handed out for those waiting in line.
There’ll also be different fitness challenges to take part in too, in true Gymshark spirit.
Danny Jones -
22nd March 2025 
