Salford City drop first new kit ahead of new era for the football club

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New Salford City away shirt 2026/27 season

Salford City FC have finally dropped the first new kit for the team’s new era, with the native second city side having fully reverted to orange and black as their core colours and a fresh club crest late last year.

The local club, which was famously bought by Manchester United’s ‘Class of ’92’ and businessman Peter Lim back in 2014, is now embarking on its next chapter and a “new identity” – starting with going back to the days of old when it comes to the badge and official palette.

After the change was initially announced last October following feedback from an extensive fan review, a first glimpse at the rebooted badge, which calls back to previous versions, and the details behind it were revealed this past December.

Fast forward to Wednesday, 8 July, and the latest away shirt incorporating the new (and old) core design tenets has been released in full glory; here’s a closer look:

As you can see, the white-base alternate strip features the iconic adidas three stripes in orange across the shoulders and sleeves as a representation of their new primary colour, but keeps the second accent often used on home, away and/or third kits in recent years.

Keeping the black with an orange trim on the neck and cuffed short sleeves, Ammies can almost certainly expect some kind of inversion of the trio on the main for the home shirt.

Perhaps most notably, leading global insurer AIG is printed across the front and the new principal sponsor, continuing their partnership with the organisation and replacing Fireball Whisky after a short stint as the lead brand logo.

Unsurprisingly, some Salford supporters have noted that it is reminiscent of Man United kits from 2006-2010, who were also sponsored by the company.

However, it’s worth mentioning that the board of executives – now run by a consortium led by remaining ex-Red Devils, Gary Neville and David Beckham – have responded to calls for them to move away from the MUFC connections.

Salford City set to reverse kit colour following clear-cut fan vote

Elsewhere, international technology consultancy Accenture features across the upper portion of the back of the shirt, and British wellness retailer Holland & Barrett appear on the left-hand sleeve.

Finally, the kit is completed with white shorts that also feature orange stripes and a black and orange trim, and customised ‘SCFC’ white socks.

Salford’s Lionesses women’s team will wear black shorts with orange stripes instead. What do you make of the first fresh shirt of the new era, Salfordians?

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Featured Images — Salford City Football Club (supplied)

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