With Sir Jim Ratcliffe’s 25% stake in Manchester United finally agreed, the football bods, business experts and fans alike are all now wondering what the club will look like under the British billionaire’s regime, but there’s also another important name newly appointed at the helm: Sir Dave Brailsford.
While most of the headlines have naturally revolved around the big-money man and primary deal-maker, who has reportedly spent around £1.3 billion to purchase his chunk of shares and a seat on the Man United board, Dave Brailsford joining the club’s executive team is also hugely significant.
Officially starting in his capacity on United‘s football board on New Year’s Eve 2023, just days after sitting in the stands to watch the Red Devils’ 3-2 comeback against Aston Villa, the 59-year-old has already set about meeting staff, touring the facilities and taking a look under the bonnet, so to speak.
Part of the reason that his arrival is of such interest comes not only as a result of his seniority and proximity as Ratcliffe‘s de-facto right-hand man but because unless you had prior knowledge of his CV or INEOS and their sporting division’s key figures, most people are relatively unaware of who he is.
Who is Sir Dave Brailsford?
Sir David John Brailsford CBE is a British sports coach with a long and decorated career in cycling, helping Team GB net a remarkable total of 14 Olympic medals in 2008, taking home eight gold medals for British Cycling at both Beijing and London 2012. He was ultimately knighted for his efforts in 2013.
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After this first wave of success, he was then put in charge of the Team Sky cycling team which featured the likes of Bradley Wiggins, Chris Froome and Geraint Thomas and went on to win eight Grand Tours before the team name was rebranded as the INEOS Grenadiers in 2019. Short version: they’ve won a lot.
Across both iterations under the ownership of Ratcliffe’s conglomerate (the fourth biggest chemical engineering company in the world, estimated to turnover £50bn a year), Brailsford enjoyed a decade of dominance as Team Principal before being made Director of Sport at INEOS in December 2021.
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Sir Dave Brailsford’s background might be predominantly in cycling, but he’s more than dabbled in football since heading up INEOS Sport.
Having been put in charge of all sporting activities including cycling, sailing (INEOS Britannia), football — OGC Nice in France, Swiss side FC Lausanne-Sport and now United) — rugby (All Blacks’ official ‘Performance Partner’) and Formula 1 (co-owner of the Mercedes-AMG Petronas team), the Derbyshire-born sports performance director is being entrusted with the Premier League project.
What is Braislford’s role at Manchester United?
With United being folded into the existing INEOS Sports portfolio, Brailsford will continue his role across all disciplines and is expected that an outright sporting director will be appointed to oversee the football side of things at Old Trafford, specifically — of which Ratcliffe and co. have been given ‘full control’ of.
Although John Murtough is currently in post and has been since March 2021, it is thought he will depart the club once INEOS takes over, having faced plenty of criticism over Man United’s transfer policy in that time, including an apparent row with Sir Alex Ferguson over failing to sign Jude Bellingham.
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Names linked with the job include Dougie Freedman (Crystal Palace), Paul Mitchell, who has worked with the likes of (Spurs, RB Leipzig), as well as Dan Ashworth (Brighton, Newcastle), with some reports suggesting the latter two could come in as sporting director and head of recruitment, respectively.
Either way, whoever is given the job will then report to Brailsford and the business magnate from Failsworth above them, who make up what is effectively being touted as a trio of executive board members strictly tasked with footballing matters. So who makes up the third element of that trifecta?
Who else is taking control of footballing operations at Man United?
Whilst Patrick Stewart (no, not the bloke from Star Trek) has been put in charge on an interim basis following the departure of Richard Arnold, the club is still on the hunt for a new full-time CEO and, for all intents and purposes, that individual looks to be Jean-Claude Blanc.
The French businessman and sports executive is best known for his time serving on the board at both Juventus and PSG — his time in Paris coinciding with the Qatari takeover in 2011 and the start of their Ligue 1 supremacy — but more recently joined Ratcliffe’s ranks and
Being made CEO of INEOS Sports in December 2022, like Brailsford, Blanc has become one of the new United owner’s closest confidants and looks set to be installed as the new CEO imminently.
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With the January transfer window now open and the final details of Ratcliffe’s deal soon to be fully ratified by the SEC (Securities and Exchange Commission), the club will be hoping to put all these puzzle pieces in place sooner rather than later.
Once again, full confirmation of all these particulars is still pending and, by the terms of their current agreement, the Glazers could still technically buy out Ratcliffe before he even gets going, so the next few months could prove critical for Manchester United.
Featured Images — Sky Sports/The Manc Group/INEOS (via YouTube)
Sport
Freight Island is hosting the UK’s biggest Six Nations fan zone
Danny Jones
Freight Island’s Six Nations fan zone returns for 2025 at the end of this month and we’re so ready for seven weeks of rugby action and a river of Guinness.
The iconic international tournament gets underway on 31 January and so too does Freight Island’s fantastic fan experience, providing an unparalleled level of excitement beyond being inside the stadium.
Set to be even bigger and better than last year, it’s the largest of its kind anywhere in the country because, well, as well as know, Manchester sports fans do it better than anyone.
Promising everything from free pints and prosecco for ticket holders, live music, top-notch scran from Freight’s in-house vendors and more, it’s going to be another year to remember.
The Freight Island Six Nations fan zone is back for 2025. (Credit: Supplied)
Fuel for the sporting action
Launching in time for the first game between France and Wales on the final Friday of the month, the Freight Island Six Nations fan zone will be open for the full duration of the competition, showing all 15 fixtures across a seven-week period.
With the final not until Saturday, 15 March, you’ve got plenty of time to sample all the massive Manchester venue has to offer this year. Speaking of..
As well as a steady supply of drinks including a self-service Guinness machine, punters will be eligible for a free pint of Freight Island pilsner or a glass of Prosecco with their ticket.
To make things even sweeter, as well as the usual foodie favourites such as Fuku, Mia’s Arepas, Burgerism, Voodoo Ray’s; Mega Gyros, Oh! My Cheesecake and Soft Boi, Scouse chicken connoisseurs Pattersons are launching their brand new ‘American Buffet’. We’re talking proper game-day food.
Every Sunday, they’ll be serving up half-chickens brined and deep fried in their special spice mix, or a vegetarian nut roast, plus an all-you-can-eat sides including sweet potato, corn salsa, tater tots, cheesy grits, home-made corn bread and their famous gravy, all for £18 per tray
You can ever pre-order a full bird ahead of time if you like – consider this the Six Nations answer to Super Bowl-level feasting.
But isn’t all food and drink, of course: Freight Island will also be making sure to keep the energy high no matter what’s going on in the matches with DJs, music from live bands, as well pre and post-match content for you to enjoy. Let us explain.
In addition to sets by the likes of singer-songwriter Neeva Zahra, Paul Eden and other special guests, but they’re also be performances by the Pent Up Pipes band and Dizzy Brasscals to really get the atmosphere going.
Crowd interaction is essential to making these fan zones work, so if bagpipes and a brass band doesn’t get you hyped as the six sporting-mad continental countries go head-to-head for European glory, we don’t what will.
Freight Island have also partnered with The EggChasers rugby union podcast, who will be delivering podcasts live from the building, as well as fan content before and after the whistle, meaning you can also get involved if you fancy yourself an armchair expert.
Dizzy Brasscals is the best band name we’ve heard in ages. (Credit: Supplied)
Once again, the tournament last for a good month and a half, so you’ll have plenty of opportunity to enjoy all of the above, as well as all the live rugby on the multiple screens dotted around the venue – including one very big one.
Freight Island opening hours during the Six Nations and throughout February and March are Friday (4pm-12am), Saturday (12pm-12am), and Sunday (12-8pm).
You can book your free tickets HERE and we’ll no doubt see plenty of you there.
Meanwhile over in rugby league, local side Salford Red Devils have found themself in a less than ideal position ahead of the new season after being hit with a new sustainability cap.
Featured Images — Press Images (supplied via Freight Island)
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Manchester United reinstate season ticket of fan with dementia after fury over cancellation
Danny Jones
Manchester United have quickly reinstated the season ticket of a lifelong fan suffering from dementia after it was cancelled following confusion over his attendance.
The Premier League was met with huge backlash this week after a fan account on social media posted a message from a fellow supporter explaining how their grandfather had been stripped of his season ticket for supposedly failing to attend the last five games – only that wasn’t the case at all.
As detailed in the lengthy text shared countless times on X, the elderly fan who not only struggles with the neurological condition but also doesn’t own a mobile phone, has been using a paper ticket with a QR code printed on it ever since the majority of stadiums transitioned to largely digital ticketing systems.
Not only were many quick to point out that e-ticketing can be excluding for fans of a certain age and/or accessibility needs but the result in this instance could have been avoided had they taken into account an issue no doubt many other supporters face week in and week out.
@MUSTChair@MU_ST can you guys investigate this? I am not surprised but this is disgusting behaviour. Granted it's no doubt an automated IT system but the club need to make arrangements for the older/non IT fan
As the message goes on to explain, the QR code itself “hasn’t worked all season” and the stewards have simply been making an exception and letting him in on good faith and discretion, along with the presumption that there may have just been an error during the printing of the ticket.
However, since had and could not be scanned on each of these occasions, there was no real record of his entry on their database whatsoever, meaning that he unknowingly hit the limit of games supporters are allowed to miss before a season ticket can be removed.
As a result, not only was his season ticket of more than 45 years cancelled but his seat was immediately relisted for the ballot and quickly sold to someone else ahead of the Brighton game on Sunday, 21 January – at a now inflated price, no less.
Understandably, United supporters and various other clubs were left shocked by the error of the club, damning the decision as “shameful” and disgusting”, with many claiming that they are once again turning their back on so-called ‘legacy fans’.
One person replied: “Man United failing in their duties under the Disability Discrimination Act / Equality Act 2010, with regard to reasonable adjustments, and the club is now vulnerable to legal action […] Scandalous that clubs cannot just do the right thing anymore and only see fans as cash cows to exploit and (effectively) abuse as they see fit.”
What’s even more alarming is the worry that this has already or will happen again to other fans in similar situations, as a fellow Red responding to a response from the club reinforced the same concerns, claiming that they were unwilling to make reasonable adjustments for a family member with Alzheimer’s.
I'm the same. My mum has alzheimer's and I can't always go, especially to night matches but it maybe short notice so can't sell ticket. I asked if this could be taken into consideration at the end of the season and they said no. If you miss games then sell your ticket.
Thankfully, as per multiple outlets, the club has now at the very least rectified this particular mistake and although the club’s Director of Supporter Services had been “unhelpful” up until that point, the right steps have finally been taken.
On the other hand, as the original poster wrote following the update, “Good to hear this has now been resolved, but it should never have happened in the first place.”
Moreover, it’s clear that better measures and safeguarding practices need to be put into place when it comes to contingencies like this because although the Premier League has stated a full switch to digital e-tickets must be complete by the end of 2027 at the latest, there will always need to be exceptions.
As for ticket prices themselves, another banner up at Old Trafford after the club adjusted ticket prices and removed concessions across all categories for the remainder of the season – it read: £66 of your debt, not ours”. It’s not the first time fans have already protested since Sir Jim Ratcliffe’s tenure began.
“£66 you’re taking the p*ss” sing those protesting behind the banner. There are also chants of “you’re forcing us out.” pic.twitter.com/L34l36uvXk