With Sir Jim Ratcliffe’s 25% stake in Manchester United finally agreed, the football bods, business experts and fans alike are all now wondering what the club will look like under the British billionaire’s regime, but there’s also another important name newly appointed at the helm: Sir Dave Brailsford.
While most of the headlines have naturally revolved around the big-money man and primary deal-maker, who has reportedly spent around £1.3 billion to purchase his chunk of shares and a seat on the Man United board, Dave Brailsford joining the club’s executive team is also hugely significant.
Officially starting in his capacity on United‘s football board on New Year’s Eve 2023, just days after sitting in the stands to watch the Red Devils’ 3-2 comeback against Aston Villa, the 59-year-old has already set about meeting staff, touring the facilities and taking a look under the bonnet, so to speak.
Part of the reason that his arrival is of such interest comes not only as a result of his seniority and proximity as Ratcliffe‘s de-facto right-hand man but because unless you had prior knowledge of his CV or INEOS and their sporting division’s key figures, most people are relatively unaware of who he is.
Sir David John Brailsford CBE is a British sports coach with a long and decorated career in cycling, helping Team GB net a remarkable total of 14 Olympic medals in 2008, taking home eight gold medals for British Cycling at both Beijing and London 2012. He was ultimately knighted for his efforts in 2013.
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After this first wave of success, he was then put in charge of the Team Sky cycling team which featured the likes of Bradley Wiggins, Chris Froome and Geraint Thomas and went on to win eight Grand Tours before the team name was rebranded as the INEOS Grenadiers in 2019. Short version: they’ve won a lot.
Across both iterations under the ownership of Ratcliffe’s conglomerate (the fourth biggest chemical engineering company in the world, estimated to turnover £50bn a year), Brailsford enjoyed a decade of dominance as Team Principal before being made Director of Sport at INEOS in December 2021.
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Sir Dave Brailsford’s background might be predominantly in cycling, but he’s more than dabbled in football since heading up INEOS Sport.
Having been put in charge of all sporting activities including cycling, sailing (INEOS Britannia), football — OGC Nice in France, Swiss side FC Lausanne-Sport and now United) — rugby (All Blacks’ official ‘Performance Partner’) and Formula 1 (co-owner of the Mercedes-AMG Petronas team), the Derbyshire-born sports performance director is being entrusted with the Premier League project.
What is Braislford’s role at Manchester United?
With United being folded into the existing INEOS Sports portfolio, Brailsford will continue his role across all disciplines and is expected that an outright sporting director will be appointed to oversee the football side of things at Old Trafford, specifically — of which Ratcliffe and co. have been given ‘full control’ of.
Although John Murtough is currently in post and has been since March 2021, it is thought he will depart the club once INEOS takes over, having faced plenty of criticism over Man United’s transfer policy in that time, including an apparent row with Sir Alex Ferguson over failing to sign Jude Bellingham.
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Names linked with the job include Dougie Freedman (Crystal Palace), Paul Mitchell, who has worked with the likes of (Spurs, RB Leipzig), as well as Dan Ashworth (Brighton, Newcastle), with some reports suggesting the latter two could come in as sporting director and head of recruitment, respectively.
Either way, whoever is given the job will then report to Brailsford and the business magnate from Failsworth above them, who make up what is effectively being touted as a trio of executive board members strictly tasked with footballing matters. So who makes up the third element of that trifecta?
Who else is taking control of footballing operations at Man United?
Whilst Patrick Stewart (no, not the bloke from Star Trek) has been put in charge on an interim basis following the departure of Richard Arnold, the club is still on the hunt for a new full-time CEO and, for all intents and purposes, that individual looks to be Jean-Claude Blanc.
The French businessman and sports executive is best known for his time serving on the board at both Juventus and PSG — his time in Paris coinciding with the Qatari takeover in 2011 and the start of their Ligue 1 supremacy — but more recently joined Ratcliffe’s ranks and
Being made CEO of INEOS Sports in December 2022, like Brailsford, Blanc has become one of the new United owner’s closest confidants and looks set to be installed as the new CEO imminently.
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With the January transfer window now open and the final details of Ratcliffe’s deal soon to be fully ratified by the SEC (Securities and Exchange Commission), the club will be hoping to put all these puzzle pieces in place sooner rather than later.
Once again, full confirmation of all these particulars is still pending and, by the terms of their current agreement, the Glazers could still technically buy out Ratcliffe before he even gets going, so the next few months could prove critical for Manchester United.
Featured Images — Sky Sports/The Manc Group/INEOS (via YouTube)
Sport
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Iconic Manchester United pub reopens after major £400k refurb
Daisy Jackson
An Old Trafford pub that’s long been a favourite with Manchester United fans has reopened its doors after a major refurbishment.
The Tollgate has had a £400,000 investment to become a ‘Grandstand’ sports pub, with gigantic HD screens throughout, tiered seating so you always have a great view of the action, and a menu of classic pub bites to pair with your pint.
There’ll be a big event atmosphere with all key sporting fixtures shown throughout the week, including football, rugby, cricket, tennis, F1, darts, horse racing – you name it, The Tollgate will show it.
The enormous outdoor area has also been refurbished, with new outdoor TV screens and Marston’s ‘Order & Pay’ app letting you order a round from your seat without missing a goal.
You’ll even find screens outside the loos…
Soon, local artist Pic One will be painting a mural onto the side of the pub, making it even more of a landmark boozer for Old Trafford.
The huge new main HD screenInside The Tollgate after its refurbThe Tollgate’s installed a TV box outside
Back inside, you’ll find a regulation dart board and a pool table, with new competition leagues and ‘free to play’ recreational sessions taking place throughout the week.
As well as a smart new interior packed with local sporting memorabilia, The Tollgate has installed market-leading technology, including one particularly gigantic HD screen, along with multiple other HD screens in every area, and a state-of-the-art sound system.
As you pass by, you might spot a huge TV box outside the pub, which has been installed to reflect how big the screen inside is.
The Tollgate is offering fans and customers a chance to shape its future – they’re calling out for locals to provide more photographs and merchandise to decorate the space, including mementos to celebrate the achievements of local sports stars and teams.
United memorabilia on the wallsInside the new-look The TollgateA cosy corner of The Tollgate
On the menus, you’ll find a new menu of perfect pub bites, including sharing combo boxes, chicken wings, nachos, and burgers.
There’ll be bottomless fries on offer for local sports teams who manage to get their hands on a ‘Black Card’, with even more rewards if they win their game.
And all draught beer (and there’s a lot of it) is now available in two-pint cups.
To celebrate its launch, the pub invited a fellow Manchester United icon Ying-Hoi Soo (affectionately known to Reds as ‘Mr Miyagi’) to pull the first pint and officially mark the pub’s opening.
Ying is recognised for his selfless charity work, and The Tollgate plans to work closely with Ying in the future to support this.
The new Grandstand pub concept has been introduced after research revealed that 86% of sports fans prefer to watch games at sports pubs, thanks to their livelier atmosphere, better screens, and community feel.
A huge two-pint beerThere’s a pool tableAnd dart board insideThe food offering
Marston’s picked Tollgate as one of the pubs to receive the Grandstand makeover due to its involvement with local sports teams, community groups and charities.
Pub Partner, Michael McLoughlin, said: “We’ve loved welcoming the community back with open arms!
“The response has been fantastic to our food and drink offers, as well as the new technology to watch all kinds of sports – we’re thankful that our pub is always full of good vibes, and real community spirit.”