The Britpop bands of the 90s have a lot to answer for. As the likes of Oasis, The Verve and Blur rose to the dizzying heights of fame, an entire style of dress was popularised alongside their music.
Impelled by the band’s casual fashion statements, fans in Manchester went ‘mad fer’ parkas, polos and retro Adidas jackets. And some still haven’t quite grown out of them.
But of course, it’s not the first time music has led such a fashion revolution. Music, culture and fashion have had a longstanding relationship.
From the mods and rockers subcultures of the 60s and 70s, to the emo and scene kids of the 00s, it’s always been about identity, expression and feeling inspired.
Starting out as a club residency, the brand is now committed to capturing the vibe around Manchester through streetwear – putting a contemporary twist on musically-influenced clothing.
Typical Gallagher fashion altus apparel t-shirt
Tom Horner, founder of altus tells us how his inspirations have shaped his designs.
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“After what started out back in the day as a DJ residency at a club in West Yorkshire in my student days, Altus has always had firm roots in house and techno,” he said.
“Previous pieces that I’ve released have donned DJs that have inspired me, or lyrics from samples or tracks that are synonymous with those genres. My apparel will always give a little nod to house and techno in some way.”
“I go through stages where I’ll hammer disco sounds for a good month, then move in a completely different direction into something darker and more progressive. I think this comes across in some of the apparel I’ve released recently.
altus apparel fitsCanal view in Castlefield. Image: altus apparel
Tom is also a keen photographer and gathers plenty of inspiration from the industrial and gritty backdrop of Manchester itself.
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“I’ve been doing a lot of street photography in and around Manchester, mainly around the canal in Castlefield where I live,” he said.
“The street art has been something that has definitely inspired some of my recent designs and I’m pretty sure that will continue into future drops.”
“My latest piece is a classic beanie hat. This is a very simple design and something that I think reflects my surroundings and recent inspiration from listening to a lot of minimal techno.
“Music is such a powerful way to communicate feelings and emotion. I think both industries have kind of gone back to basics. There’s nowhere to hide anymore. So, unless you’re doing something original or something that you’re passionate about, then it’s quite transparent.”
The altus beanie Image: altus apparel
To maintain the brand’s music-based values, Tom makes sure music remains at the heart of everything altus does.
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He immerses altus in the scene by producing relevant playlists, promoting DJs and mixes, supporting events and gigs and sharing content on social media.
Meanwhile, he remains humble at the thought of people buying his designs and sharing his passions.
“I really hope that my interests and messages resonate with likeminded creatives,” he said.
“It’s a weirdly fulfilling feeling when someone buys a piece that you’ve designed. To say that someone holds similar values, or a common interest with you is one thing, but for someone to invest in a piece that I’ve created feels very special.
“Lockdown has given me the opportunity to realign and really focus on my designs and growing the brand. I’ve got a capsule of hoodies and new tees dropping before Christmas, and each piece is improving in terms of design and quality.”
To get your hands on some altus garms, head over to their website.
Style
Salford City drop first new kit ahead of new era for the football club
Danny Jones
Salford City FC have finally dropped the first new kit for the team’s new era, with the native second city side having fully reverted to orange and black as their core colours and a fresh club crest late last year.
The local club, which was famously bought by Manchester United’s ‘Class of ’92’ and businessman Peter Lim back in 2014, is now embarking on its next chapter and a “new identity” – starting with going back to the days of old when it comes to the badge and official palette.
After the change was initially announced last October following feedback from an extensive fan review, a first glimpse at the rebooted badge, which calls back to previous versions, and the details behind it were revealed this past December.
Fast forward to Wednesday, 8 July, and the latest away shirt incorporating the new (and old) core design tenets has been released in full glory; here’s a closer look:
As you can see, the white-base alternate strip features the iconic adidas three stripes in orange across the shoulders and sleeves as a representation of their new primary colour, but keeps the second accent often used on home, away and/or third kits in recent years.
Keeping the black with an orange trim on the neck and cuffed short sleeves, Ammies can almost certainly expect some kind of inversion of the trio on the main for the home shirt.
Perhaps most notably, leading global insurer AIG is printed across the front and the new principal sponsor, continuing their partnership with the organisation and replacing Fireball Whisky after a short stint as the lead brand logo.
Unsurprisingly, some Salford supporters have noted that it is reminiscent of Man United kits from 2006-2010, who were also sponsored by the company.
Elsewhere, international technology consultancy Accenture features across the upper portion of the back of the shirt, and British wellness retailer Holland & Barrett appear on the left-hand sleeve.
Finally, the kit is completed with white shorts that also feature orange stripes and a black and orange trim, and customised ‘SCFC’ white socks.
Salford’s Lionesses women’s team will wear black shorts with orange stripes instead. What do you make of the first fresh shirt of the new era, Salfordians?
An exclusive pop-up vintage clothing and charity market is coming to Manchester Arndale
Danny Jones
Love shopping locally, independently and sustainably and from the likes of traders and regional markets? Well, this one is tailor-made for you (pun intended), because a Greater Manchester favourite is coming to the city centre.
Better still, you can do your bit for charity whilst you’re at it.
That’s right: Salford’s former but ever superb Charity Super.Mkt is making its way from Media City to central Manchester for the very first time.
Popping up at the Arndale for its city centre debut, Exchange Court will be taken over by a sea of indies and vintage clobber for three whole days.
Credit: Press shot (supplied via Charity Super.Mkt)
Boasting not only some native but even national history, the UK’s first multi-charity pre-loved fashion store boasts countless curated charity finds.
From second-hand gems and desirable denim, to retro and cult favourite football shirts and more, there’ll be plenty to get your hands on – all whilst supporting charities from nearby and all over the country.
Co-founded by Northern designer Wayne Hemingway MBE – whose Red or Dead footwear brand and fashion label began in Afflecks Palace and over on King Street – the Manc roots behind this run deep.
Notably, this upcoming and limited-time-only event marks a significant milestone for the initiative, too, as this will be their biggest activation since their highly successful two-month stint at the Quayside shopping complex.
The popular residency was only relatively short-lived, but it’s safe to say that it was much-loved and well-received by plenty more than just Salfordians.
Getting underway this month, the pop-up will kick off from 9am on Friday, 10 July, running across the entire weekend.
Participating charities include The British Heart Foundation and the RSPCA, who have already seen support through more than 10,000 vintage items being resold in an effort to raise important funds from the Media City pop-up alone.
This also meant that more than three tonnes of textile waste were diverted from landfill, and over 25 tonnes of CO₂ emissions were offset, not to mention upwards of 4,500 cubic metres of water were saved in the process. Brilliant stuff.
Making its maiden appearance in Manchester city centre, this summer’s Charity Super.Mkt at the Arndale is a must-not-miss; you can find the opening times for each of the days down below:
Hannah Starkie -
16th November 2020 
