Travel & Tourism

Huge new aparthotel planned for Manchester’s Gay Village

It's planning to take over a 1970s office block.

Daisy Jackson Daisy Jackson - 28th April 2025

Plans have been revealed to transform an underused building on the edge of the city’s iconic Gay Village into a 261-room aparthotel.

If it all goes ahead, Boulton House on Chorlton Street will turn into Joyce by The James, delivering serviced apartments to visitors to Manchester.

This exciting new chapter is planned for a 1970s office block in the city centre, which will be redeveloped and extended.

The building was acquired by The James, a family-run developer and operator, last July. They already operate an aparthotel across down close to The Printworks.

It will operate under their short-stay brand Joyce by The James, offering luxury short-term serviced apartments for stays anywhere between one night and 12 weeks.

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Each apartment will ‘combine the comfort of home with the convenience of high-end hospitality’ with an opening date pencilled in for 2027.

Guests would have access to a 24-hour on-site management team, a social lounge, outdoor terrace, business lounge, gym and games room.

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The plans also include ground-floor commercial space to activate the street, step-free access, and a zero-parking strategy to encourage sustainable travel.

Joyce by The James hopes to contribute to the Council’s ambition of being the most visited city region outside of London and a top 20 European destination by 2030.

A Manchester-based team including SimpsonHaugh, Deloitte and Font Comms are advising Joyce by The James, with ambitions to boost the vibrancy of the Chorlton Street, Major Street and Bloom Street intersection.

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The existing site of the proposed Joyce by The James aparthotel in the Gay Village. Credit: The Manc Group
The existing site of the proposed Joyce by The James aparthotel in the Gay Village. Credit: The Manc Group

Aron Azouz, Co-Founder at The James, said: “Joyce by The James will give Boulton House a meaningful role in the life of the future neighbourhood.

“Our ambition is that through the creative and dynamic refurbishment of the building as it enters the end of its current life cycle, the Joyce remains as a long-lasting part of the fabric of Chorlton Street and the Gay Village neighbourhood and makes an improved contribution to the area’s energy, character and identity.”

Grant Sulkin, Co-Founder at The James added: “We understand the value of listening to the local community as part of the planning process.

“We want to hear from people who know and love this part of Manchester, their insight will be vital in helping us get this right and we are excited to introduce Joyce by The James to the public!”

The James are now inviting local residents, businesses and community groups to share their views on the plans, with public consultation open until Friday 16 May 2025.

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Joyce’s team will be hosting a drop-in event on Thursday 8 May, 3-7pm at the Boulton House Foyer, 17-21 Chorlton Street, Manchester. There will also be an online Q&A on Tuesday 13 May from 6-7pm – head HERE for more.

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Featured image: Supplied