Or so that’s what we’ve always thought, but now a huge scientific study has been conducted and resurfaced for discussion by popular YouTube channel AsapSCIENCE, and it has actually revealed what is statistically the funniest joke in the world.
The study being discussed in the video was actually conducted almost 20 years ago, but its findings remain interesting to this day.
Psychologist Dr Richard Wiseman set up website LaughLab in 2001 where more than 40,000 jokes were stored on it, and over the course of a year, more than 1.5 million people from across the world rated five randomly-selected jokes on a five-point scale.
And here’s the joke that came out on top:
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Two hunters are out in the woods when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services. He gasps: “My friend is dead! What can I do?” The operator says: “Calm down, I can help. First, let’s make sure he’s dead.” There is a silence, then a shot is heard. Back on the phone, the guy says: “OK, now what?”
What do you make of that then?
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It’s certainly not bad considering a joke isn’t likely to be at its most side-splittingly hysterical when muttered to yourself, but perhaps it’s better being said out loud to someone un-expecting of it.
Wiseman said this joke came out on top because of its “universal appeal”.
He told The Guardian back in 2002 that: “Many of the jokes submitted received higher ratings from certain groups of people, but this one had real universal appeal. Also, we find jokes funny for lots of different reasons. They sometimes make us feel superior to others, reduce the emotional impact of anxiety-provoking situations or surprise us because of some kind of incongruity.
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“The hunters joke contained all three elements.”
Further discussing Wiseman’s study in the HuffPost, Scott Weems – author of Ha! The Science of When We Laugh and Why – added: “I believe comedy tastes vary so widely because humour isn’t about setups or punchlines. Instead it’s about the ‘kick of the discovery’, thinking one way and then suddenly turning that thinking around.
“Shock and surprise are needed for that turn, but there must be a destination too. The reason dead baby jokes are so unappealing is that the same ingredient providing the shock also leaves us with some unfortunate imagery once the joke is over.
“Of the thousands of jokes analysed in Wiseman’s study, the ones rated highest by everybody included some shock or surprise, but not so much that they became the centrepiece of the joke.
“More important was a sense of false expectations being overturned. My personal favourite involved two ducks sitting on a pond. One of the ducks says, ‘Quack’. The other quickly responds, ‘I was going to say that!’.
Manchester crowned UK’s best-value stag do destination for 2026
Emily Sergeant
Prague, Amsterdam, Benidorm, and now… Manchester?
Jetting off to some of Europe’s cheapest capital cities for a boozy night out with your mates before tying the knot is pretty common-place in the world of stag do culture nowadays.
But some new research has now revealed the UK cities that deliver a legendary last hurrah without the price tag, or the need to hop on a plane.
Chillisauce, the UK’s leading hen and stag organiser, has analysed 81,000+ recent group bookings alongside survey feedback from 4,738 stag groups, cross-referenced against live 2026 travel fares, accommodation, and pint prices.
To devise its top 10 list, real price data has been blended with verified group satisfaction to guarantee stags and their pals the best experience.
With the pull of a major city with music, sport, food, and nightlife without London prices, Manchester was crowned the best-value city for a stag do in 2026 overall.
Manchester has been crowned the UK’s best-value stag do destination for 2026 / Credit: Manchester City Council | shawnanggg (via Unsplash)
The average pint runs a little higher in Manchester than the smaller cities on the list, but groups rated the sheer scale and quality of the night out well above the cost, calling it ‘much more affordable than the South of England’ and ‘cheaper than London’.
For a weekend in Manchester, research found that the average cost per person includes £86.36 for accommodation, £36.66 for an activity, £25.08 for a drinks package, £29.35 for a meal, and the average pint coming in at £6.
“We send thousands of groups to Prague, Amsterdam, and Benidorm every year,” said Robyn Davis, Head of Stag and Hen at Chillisauce,”but Manchester keeps delivering nights out that groups tell us beat their expectations.
“There are also those only-in-Manchester touches too, like catching a match at Old Trafford or the Etihad on the same trip.
“Groups describe the locals as up for a laugh and the whole city as ‘built for a stag weekend,’ with a huge number of them already planning to go back, which is the real test of a great destination.”
Other northern destinations on the top 10 list include Newcastle, Leeds, and Liverpool.
Manchester furniture outlet LOFT is hosting a major closing-down sale with up to 70% off
Emily Sergeant
Manchester furniture outlet LOFT is hosting a major closing-down sale with up to 70% off.
Okay, so it’s not technically closing down per se, but the current LOFT premises off Hyde Road near Piccadilly will officially close doors on 30 September, as the business consolidates its operations and relocates to its newly completed headquarters over at Trafford Park.
Unlike a typical closing-down sale, the stock isn’t old or unwanted. Instead, it’s a live snapshot of LOFT’s day-to-day business, and everything must go.
LOFT is known for furnishing properties across the build-to-rent, student accommodation, co-living, private rented, and social housing sectors, and that constant turnover naturally generates surplus – whether it be project overstock, end-of-line pieces or discontinued items making way for new collections.
The move over to Trafford Park is said to be a moment to clear the warehouse ‘completely’ and start the new chapter with a clean slate.
Manchester furniture outlet LOFT is hosting a major closing-down sale with up to 70% off / Credit: Supplied
This means that everything, from sofas and beds, to dining sets, armchairs, and home accessories, must go before the move, with prices already reduced by 50 to 70% below RRP.
Benjamin Hall, who is the Founder and CEO of LOFT, says this is the ‘biggest and best value’ sale the company has ever offered.
He explained: “As we settle into our new home at Trafford Park, we want a completely clean slate. Whether you’re a homeowner after a one-off bargain, or a landlord, agent or developer furnishing multiple units on a budget, there has never been a better time to visit.”
Emily Sergeant -
22nd December 2020 
