Asda launches red shopping baskets in stores to help singles meet the love of their life

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Asda red Valentine's baskets

Asda red Valentine's baskets / Credit: Asda

Asda has decided to launch red baskets in stores to help single shoppers meet the love of their life.

If there’s one thing we can all agree on, it’s that dating in the modern world isn’t easy, right?

According to new Asda research, 94% of Brits say modern-day dating is hard to navigate, but what’s also clear is that face-to-face interactions still hold a special place – with a resounding 87% of people saying it’s better to meet someone in real life than on a dating app.

In fact, 77% of singles saying they’re not currently active on a dating app at all, and to top it all off, 64% say they fancy someone at their local supermarket.

So, with Valentine’s Day right around the corner now, Asda has decided to take matters into its own hands by placing special red baskets in select stores, giving singles a simple way to signal they’re open to a chat while picking up bread, browsing the bakery, or grabbing a few treats.

Unfortunately for us Mancs, the baskets will only appear in Leicester, Liverpool, and Glasgow, as this is where the research revealed people are most actively looking for love.

While the supermarket admits there’s no one ‘right’ way to meet someone, its research does suggest that 62% of couples who met face-to-face describe themselves as being ‘extremely happy’, compared with 51% of those who met online.

And that sense of connection goes beyond romance too, as among those couples who met in real life, 71% of them say they ‘trust their partner 100%’, while 66% describe their relationship as a ‘deep friendship’.

“We know people are craving real-life connections, but we also know our customers are busy and don’t always have the time to put themselves out there,” a spokesperson for Asda admitted.

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“That’s why we’re turning the weekly shop into the ultimate meet-cute. These red baskets are a fun, light-hearted way to help people connect while they’re already doing their everyday shop – a simple, playful nudge to start a chat and maybe even spark a little romance.”

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