Asda relaunches over 60s ‘winter warmer’ cafe deal with soup and unlimited hot drinks for £1
Asda has relaunched its 'Winter Warmers' £1 cafe meal deal / Credit: The Manc Group
Asda is bringing back its popular £1 ‘winter warmer’ cafe meal deal to support the over 60s during the colder months.
After it was sadly revealed that almost one in five elderly people claimed there were days when they didn’t speak to a single soul last Christmas, and that during the run up to the big day, 15% said they got used to not conversing with other people, Asda has decided to relaunch one of its most widely-praised cafe meal deals again this year.
To support those who need it most as the temperatures drop, the supermarket is, once again, offering all over 60s the chance to enjoy some hearty soup, a bread roll, and unlimited tea and coffees for just £1 in any of its cafes across the UK.
Back by popular demand, this year’s Winter Warmer initiative is bigger and better than ever, with three soup flavours to choose from.
With the offer now running until the end of 2024, Asda is aiming to transform its in store dining spaces into ‘Chatty Cafes’ – where senior citizens can come together under one roof, eat and drink, and make some new friends.
As well as its ‘Chatty Cafe’ offer, Asda colleagues will be also be donning ‘Happy to Chat’ badges throughout the festive season, checking in on older customers in store and when delivering home shopping orders, while the Asda Foundation will deliver £600k worth of grants to tackle loneliness amongst the elderly by boosting activities in the local communities, and funding Christmas celebrations.
“Christmas is a time to enjoy time with loved ones,” explained David Hills, who is the Chief Customer Officer at Asda, “and the fact one in 10 of our older generation is facing Christmas alone is genuinely sobering.
“That’s why we’re proud to invest almost £1 million through our in-store initiatives and grants to do what we can to tackle loneliness and isolation in the communities we serve.
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“Our teams do incredible work to support communities all year round, and I’m so proud to be able to launch the Chatty Cafés initiative today, alongside our renowned Winter Warmers deal, which we know is a lifeline to many.”
Featured Image – Asda