Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
ADVERTISEMENT
“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
ADVERTISEMENT
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
Trending
Tommy Fury vs Darren Till press conference descends into foul-mouthed chaos
Danny Jones
The first press conference ahead of Tommy Fury vs Darren Till was held on Tuesday evening and it didn’t take long for the whole thing to descend into absolute bedlam.
Having only been confirmed on Sunday, Fury vs Till will be a homecoming bout for the Wythenshawe-born fighter who is set to headline the first-ever boxing match at Manchester’s Co-op Live arena.
With the date set for 18 January, the pre-fight build-up and media frenzy are growing fast and things have already come to ahead in just the first meeting between the two fighters in London this week.
Clearly sharing plenty of bad blood already, while Tommy and Till were engaging in the usual fighting talk, the family patriarch, John Fury, decided to interject and it was at this point that things boiled over.
‼️ Tommy Fury vs Darren Till press conference descends into chaos as Till tells John Fury: "Shut up, you haven't been seen since Oleksandr Usyk battered Tyson."
As you can see, amidst the various insults being thrown around regarding intelligence, boxing ability, Tommy’s older brother Tyson being “battered by [Oleksandr] Usyk”, ‘Big John’ then launches a bottle of water across the table at Till, sparking a hot-tempered on-stage skirmish.
The lengthy exchange features as many expletives as you could imagine, with 31-year-old Darren Till also threatening that he will “bladder” both Tommy and his more established heavyweight sibling Tyson, labelling the entire Fury family “shithouses” as they walk out of the London press conference.
A mixed martial artist by trade who has competed at both welterweight and middleweight in the UFC, Till assured that even if the boxing match isn’t going his way on the night, he will kick [him] square in [the] face”, adding that he’s a “proper fighter” and that Tommy, on the other hand, has no power.
YouTube turned musician and occasional boxer, KSI – the founder of the Misfits promotion who is putting on the event and who Fury beat back in October last year – can also be heard whooping from centre stage and shouting, “Get your tickets!”
Even after the mini-brawl is separated, the foul-mouthed back and forth continues for some time. You can see another angle here:
Press conference aftermath 🤯@darrentill2 was going IN on the Fury’s 😳
This isn’t the first time things have boiled over at a Fury press conference; in fact, it’s not even the first time John Fury, 59, has found himself in the very eye of the storm.
Meanwhile, the youngest Fury son is preparing first his first fight in over a year, having nearly joined this year’s I’m a Celeb lineup instead.
Tickets for the now highly-anticipated boxing match at Co-op Live, just the second combat sports event to have been held at the arena, are on sale now – you can grab yours HERE. It’s going to be a feisty one.
Festive Grinch-themed cafes to pop up inside Greater Manchester Primark stores
Emily Sergeant
Festive Grinch-themed cafes are popping up inside two of Primark’s biggest Greater Manchester stores in the run-up to Christmas.
As the temperatures turn colder by the day, the nights draw in, and the most wonderful time of the year nears closer and closer, it won’t be long before it’s time to snuggle up in our comfies and pop on the first Christmas film of the year – and for some of us, there’s a good chance that first film of choice will be The Grinch.
Whether you prefer the 2000 fantasy comedy starring Jim Carey, or the 2018 animated reboot with Benedict Cumberbatch, it’s undoubtedly a real family favourite.
To celebrate everyone’s favourite grumpy green grouch, Primark has teamed up with Dr. Seuss once again on a Grinch-tastic collaboration.
Shoppers can now head to their nearest Primark store to find the largest-ever Grinch collection, with something for the whole family, as well as great gifting options said to be “ideal for getting into the anti-Christmas spirit”.
There’s Grinch pyjamas and slippers for both adults and kids, a Grinch ‘Onesie’ that’s sure to make people green with envy, Grinch drinks cups and mugs, a selection of loungewear and Christmas jumpers for festive dressing, and so much more, as well as whole host of Grinch-inspired outfits and toys for your four-legged friends too.
As part of Primark’s aim to offer affordable choices for everyone, prices for the Grinch collection start at just £1 for accessories, and go up to £24 for adult clothing.
If the return of the Grinch collection wasn’t exciting enough as it is, the all-new Grinch cafes – which are popping up in Primark on Market Street in Manchester city centre, as well as Primark in Trafford Palazzo – are bound to be hit with fans of the furry character.
There’s everything from green waffles and themed milkshakes, to festive toasties, hot drinks, and more on the menu.
With Greater Manchester Grinch cafes set to be open until the end of December, Sarah Jackson – who is the Director of Licensing at Primark, said: “We’re so excited to roll out our amazing cafe experience across a number of our UK locations, bringing a sprinkle of mischief to our customers this festive season.
“Whether you’re stopping in for a sweet treat or stocking up on pyjamas and gifts for the whole family, we have everything you need to make it a truly unforgettable Grinch-mas.”