Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
Woke up this morning to the radio talking about the cost of living rising a further 5%. It infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least. Allow me to briefly explain.
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
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“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
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Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
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Salford City FC have been bought out by a new consortium
Danny Jones
Another era beckons for Salford City as a buyout of the Greater Manchester football club by a new consortiumhas been announced.
Well, sort of.
Salford City FC were famously the subject of a joint takeover by Singaporean businessman Peter Lim and members of Manchester United’s Class of ’92 over a decade ago, and now 11 years on from that last milestone moment in their history, the local side has a new administration once again.
It is a fresh chapter for the club, but supporters will be glad to hear that there will also be some continuity and key throughline of consistency among some of those at the top.
Salford City announces that the Club has been acquired by a new ownership group led by David Beckham and Gary Neville, and includes US-based businessman Declan Kelly and Lord Mervyn Davies who will both serve as new Co-Chairs of the Club’s board.
Led by Man United legends Gary Neville and David Beckham, who have been involved with Salford since 2014, the new nine-member consortium consists of the Dream Sports Group – a leading sports technology company based in India – along with a number of other key figures.
One of those is Lord Mervyn Davies, a former Labour MP and Minister of State for Trade, Investment and Small Business, who still serves as a trade envoy between the UK and Sri Lanka.
Another is Irish-American entrepreneur Declan Kelly, who is Chairman and CEO of The Consello Group, a global advisory and investing firm.
While the previous co-owners and fellow Class of ’92 United graduates are no longer shareholders at Moor Lane, it is said they will still play important roles at the club.
As the official statement reads, “The acquisition includes a commitment by the new shareholders to invest significantly in the Club, the team and its facilities”, meaning there will funds will likely be sweet aside not only for some healthy transfer business but more updates to the Peninsula Stadium.
Commenting on the announcement, Neville said: “I’m passionate about Salford City. This is a unique partnership with a diverse range of minds and expertise, held together by a love of football.
“Football will come first, however, it’s critical that we drive the Club towards sustainability in the next 4-5 years. I can’t wait for the next part of this journey.”
Meanwhile, Beckham went on to add in the excitable Instagram post seen above: “Salford played such an important role in my life growing up… It’s where I trained with United alongside my best mates every day, it’s where I bought my first house and where me and Victoria lived.
“I’m so proud to be part of a new ownership group alongside my mate [Neville] as we begin the next chapter of Salford’s journey. Football is at the heart of this community and I can’t wait to see what the future holds for the Ammies.
Ole Gunnar Solskjær says just three players have spoken to him since leaving Manchester United
Danny Jones
Club legend and ex-Manchester United player turned manager, Ole Gunnar Solskjær, has revealed that just three of his former players have been in touch since leaving Old Trafford.
Solskjær was sacked from the role as Man United head coach back in November 2021 after having been given the job permanently following an impressive winning run as interim manager.
The practically perfect start back at the helm of the club – where he starred as the ‘super sub’ during his playing days – was followed by a big slump, and the final decision was ultimately made in the wake of a 4-1 loss to Watford.
However, the ‘Baby-Faced Assassin’s’ popularity among the players and the fans alike was never in question, so it’s come as somewhat of a surprise to many fans that Solskjær has said only a specific trio of United players have got in touch with him since his dream job came to an end.
At least two of the names read out might not surprise fans, as not only was then-club captain Harry Maguire one of his first statement signings, but so was Bruno Fernandes, who now has the armband, and both have remained key players and leadership figures pretty much ever since.
Speaking to BBC Sport on the senior duo, Ole said, “For me, Harry has always been a leader and a fighter”, and never had any doubts about him deputising for him on the pitch, before going on to label both the centre-back and Bruno as “top human beings.”
As for the third, although Victor Lindelöf looks set to leave the club this summer, he’s actually been a long-serving squad member, having joined back in 2017 and been a seemingly popular figure around the dressing room, even if injury problems have sometimes hampered his minutes.
He also went on to discuss other matters regarding the club, including confessing that it’s “hard to watch” United amidst their present struggles, both under previous manager Erik ten Hag and now Ruben Amorim – even with a potential Europa League trophy consolation on the cards.
The retired striker also stated that he found the decision to let midfielder Scott McTominay go more than surprising, especially given the incredible performances he’s put on display since moving to Serie A.