Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
Woke up this morning to the radio talking about the cost of living rising a further 5%. It infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least. Allow me to briefly explain.
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
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“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
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Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
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Shepherd’s pie named among classic British dishes that could be ‘extinct’ within the next decade
Emily Sergeant
Shepherd’s pie has been named among the classic British dishes that could be ‘extinct’ within the next 10 years.
From a hearty roast dinner on a Sunday, to a slap-up full English breakfast to start the day, classic British dishes have become staples on dinner tables across the nation, all known and loved for their comforting flavours and cultural significance… but apparently, Google searches for ‘shepherd’s pie recipe’ are down 55% in the past year, indicating that less and less people looking to create this traditional dish at home.
So with this in mind, air fryer giants Ninja Kitchen decided to carry out a new study by surveying 2,000 people and studying search trends for popular British dishes to uncover which meals are still loved, and which might be nothing more than a distant memory.
Shockingly, the new study revealed that shepherd’s pie could be facing extinction from early as 2027, with several other favourites dying out within a decade.
Shepherd’s pie takes the fifth spot on the top 10 list, as according to the study, the dish is experiencing a 0.76% weekly decline, and due to the fact only 5% of Brits would name it a ‘favourite’, this classic risks extinction by 2027.
Shepherd’s pie has been named among the classic British dishes that could be ‘extinct’ within the next decade / Credit: Dennis J Wilkinson | Steven Depolo
Another shocker on the list has to been the beloved veggie dish cheese and onion pie, which takes the ninth spot thanks to its 0.41% weekly decline in searches.
However, the majority of the other dishes making up the top 10 list tend to be regional delicacies or dishes that are popular within certain dietary preferences, such as Glamorgan sausage – which takes the number one spot, with a 2% weekly search decline – Tatws Pum Munud, a nut roast, and a vegan roast dinner.
57% of the nation would be sad to see British staples fade away, according to the study, but 31% do appreciate the evolution of food trends.
The study also revealed that the growing popularity of takeaway and convenience food is the leading reason why people are moving away from traditional classics such as shepherd’s pie, with nearly half (46%) of respondents citing it as their main reason.
Additionally, 15% reported that the cost of ingredients was too high, while 10% felt that British classics lacked flavour.
Featured Image – Wikimedia Commons
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Toxic Town – new star-studded Netflix drama series filmed in Greater Manchester airs next week
Emily Sergeant
A trailer and first look images for a gripping new Netflix drama series filmed in Greater Manchester have been released.
Viewers are being given a teaser of what to expect before it airs next week.
Produced by Charlie Brooker and Annabelle Jones, and based on one of the UK’s biggest environmental scandals, Toxic Town tells the story of the people at the heart of the 2009 Corby poisonings, that started decades ago in the 1980s, and focuses on a group of mothers who took on a David and Goliath-style battle for justice.
The four-part series written by acclaimed screenwriter, Jack Thorne, traces the years of the mothers’ fight and watches as a terrible truth comes to the surface.
Jodie Whittaker, Aimee Lou Wood and Claudia Jessie star in TOXIC TOWN. Premiering 27 February.
Based on the true story of one of the UK’s biggest environmental scandals, the limited series follows a group of mothers fighting to bring a terrible truth to surface and justice for… pic.twitter.com/HgRoUKBIod
The cast of the new drama is seriously star-studded, with local Northern actors Jodie Whittaker – best known for Doctor Who and Broadchurch – and Stockport-born Aimee Lou Wood – who is best known for the Netflix series Sex Education, as well as the BBC sitcom Daddy Issues, and is currently starring in the third series of HBO’s The White Lotus – taking on the lead roles.
Robert Carlyle, Brendan Coyle, and Rory Kinnear are some of the other famous names playing pivotal roles in the show, alongside Bridgerton’s Claudia Jessie, Game of Thrones’ and Skins’ Joe Dempsey, and This is England’s Michael Socha.
New star-studded drama series Toxic Town airs on Netflix next week/ Credit: Netflix UK & Ireland
Show creator Jack Thorne called it the “cast of dreams”.
“I couldn’t believe that we were able to get these people, and that they were prepared to be part of this story,” he commented. “And boy, did they all deliver.”
“Each of them just brought something new that I’d never seen them do before,” Thorne teased ahead of the show’s air. “And when you’re with a cast that’s doing that consistently, it’s so exciting to watch and it’s so beautiful.”
Despite the story being set in the Northamptonshire town of Corby, the majority of this new series was actually filmed here in Greater Manchester – primarily in Bolton.
Over the last decade or so, Bolton has developed a ‘Hollywood of the North’ nickname as the town’s centre and wider borough’s historic buildings and architecture, and striking rural landscapes, have become a favourite for production crews looking to replicate other well-known worldwide locations such as London, New York, and even Moscow.
Camera crews for popular TV shows such as Peaky Blinders, Happy Valley, It’s A Sin, Brassic, The Stranger, Fool Me Once, and A Gentleman in Moscow have all rolled into the town in recent times.
Emily Sergeant -
9th February 2022 
