Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
Woke up this morning to the radio talking about the cost of living rising a further 5%. It infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least. Allow me to briefly explain.
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
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Alejandro Garnacho set for Premier League switch as Manchester United shuffle attacking lineup
Danny Jones
Young Manchester United forward Alejandro Garnacho looks set to make a switch to another Premier League team as he has reportedly already reached an agreement regarding personal terms with his next club: Chelsea.
The promising winger, who graduated from Man United’s academy setup and has quickly made an impact even in just a short time in the first team, is now believed to be London-bound very soon, with Chelsea now “close” to completing a deal for the 21-year-old.
While there are no doubts surrounding his talent and potential, it is said the rift between him and the United head coach comes down to personality, character and conduct, with the latter not shying away from sharing grievances publicly.
🚨 Chelsea have stepped up talks with Manchester United over deal to sign Alejandro Garnacho. Clubs in touch on topic for some time & now advancing amid Benjamin Sesko joining #MUFC. 21yo winger wants #CFC or nothing + expects move to happen @TheAthleticFChttps://t.co/vdc1dtnA0p
According to The Athletic, it now looks as though after having agitated for a move, Garnacho has got his wish and is set for the capital, in a move which could see him become the 51st senior player to sign for the Blues under Todd Boehly’s ownership.
It is, quite frankly, a staggering number – especially given the fact that he only purchased the club back in May of 2022.
Most notably in Garnacho‘s case, too, it also raises questions around where in the Chelsea squad he will fit and how much regular first-team football (a guaranteed starting spot rumoured to be a flashpoint with Amorim) he will be able to enjoy should the deal go ahead.
For instance, besides the plethora of other attacking players at Enzo Maresca’s disposal, transfer expert Fabrizio Romano says that the west Londoners are also pursuing PSG’s Xavi Simons.
Nevertheless, the Italian journalist claims that “every detail of personal terms with Chelsea” has now been agreed, with the Argentine prospect now fully set on a move to Stamford Bridge.
You can see what other Manchester United transfer updates he gave in his latest video.
Romano goes on to state that the deal is effectively done as far as the player side of things is concerned, adding that Garnacho is now only interested in Chelsea since and has been since July.
Although negotiations are yet to begin with Man United, it looks likely that they will push to get a transfer approved quickly as they look to cover the costs of the other business, having already brought in a number of players.
Chester Zoo confirms sex of viral snow leopard cub after its first vet health check
Emily Sergeant
It’s the news we’ve all been for… Chester Zoo has confirmed the sex of its viral snow leopard cub after its first vet health check.
In case you need bringing up to speed, the new baby arrived to first-time parents Nubra and Yashin, who are both three-years-old, earlier this summer on 10 June, and since then, keepers at Chester Zoo said mum and cub had mostly spent their time quietly tucked away in a cosy den, away from the eyes of the onlooking public.
But just last week, it was time for the little one to see what the outside world is all about, and the zoo’s cameras captured it venturing outside for the very first time.
Back then though, we were still awaiting confirmation of the cub’s sex.
Now, Chester Zoo has confirmed that the adorable ball of fluff was taken to the zoo’s specialist vets and carnivore keepers this week to be examined, weighed, vaccinated, and most importantly, ‘sexed’ – and finally, it has been revealed as a female.
Keepers say the playful new arrival is now eight weeks old and growing in strength and confidence every day, with mum Nubra watching over closely.
“At eight weeks old, the cub has undergone the first of two all-important health checks,” explained Mark Brayshaw, who is the Head of Mammals at Chester Zoo.
Chester Zoo has confirmed the sex of its viral snow leopard cub after its first vet health check / Credit: Chester Zoo
“These quick examinations by the zoo’s vets are really important for us to make sure the cub is healthy and in good physical condition.
“We recorded the cub’s weight, checked its heartbeat, eyes, and teeth before swiftly returning the cub to mum Nubra, [and] we’re very happy to report that the cub was given a clean bill of health and we can finally reveal that it is indeed a female.
“Now comes one of the toughest tasks of all – choosing a name worthy of such a special arrival.”
Snow leopards are classed as vulnerable to extinction by the International Union for the Conservation of Nature (IUCN), and it’s believed there are as few as 4,000 now remaining in the wild.
Stay tuned to find out the little one’s name, expected to be revealed very soon.
In fact, you might as well throw in your own suggestion – we’ve already offered ours…
How about Medo? 🥹
It means ‘little flower’ in Tibetan, the same as her mother’s tongue. 🌼
Emily Sergeant -
9th February 2022 
