We can only apologise in advance for what we’re about to tell you.
Baby Shark – the cute and ultra-catchy children’s song recorded by South Korean company Pinkfong, which the vast majority of people can admit to hearing at least one time and parents across the globe can admit to hearing one too many times – has just officially become the most viewed video on YouTube of all time.
With a total of 7.04 billion views and counting, it edges past the 2017 single Despacito by Puerto Rican pop/rap stars Luis Fonsi and Daddy Yankee.
And if you want an even more mind-blowing statistic, if played back-to-back, this number of views would mean Baby Shark has been streamed continuously for 30,187 years.
Just let that sink in for a moment.
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The video has claimed the most-viewed crown more than four years after it was first uploaded.
The original writer of the song is unclear as it has long been a nursery rhyme/campfire song, and a version of it had previously been recorded and released in German under the name “Kleiner Hai” by Alexandra Müller back in 2007, but it became a global phenomenon after being recorded by 10-year-old Korean-American singer Hope Segoine.
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Produced by educational company Pinkfong and accompanied by a dance routine arguably as viral as the song itself, Baby Shark first went viral in South East Asia, then later in the US and Europe.
It even reached Number 6 in the UK Top 40 Singles chart, and Number 32 in the US Billboard Hot 100.
The one minute and 21 seconds-long earworm song likely has the lyrics, if you can even call them that, “doo-doo-doo-du-du-du-du-du-du” to thank for the endless replays which contributed to its record-breaking total, and has seen a spin-off live tour, a range of merchandise, books and more come out of it.
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On top of that, a number of remixes of the song – one including Luis Fonsi, again, and another which encouraged a promoted the concept of handwashing for children amid the ongoing coronavirus (COVID-19) pandemic – have also contributed to its popularity.
It hasn’t gone down without a fight though.
As previously mentioned, the origins of the song are unclear and it is actually in the public domain and not owned by Pinkfong, which lead to the company being sued in 2019 by children’s songwriter Jonathan Wright – who had recorded a similar version to Pinkfong’s in 2011 and argued that he held copyright on his own take on the material – but no outcome has yet been reported in the case as of yet.
When it comes to the video though, Pinkfong have undeniably won this one, but we’ll leave it up to you to decide whether you feel like congratulating them on the record, or informing them they’ve potentially ruined your life a little in the process.
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Music charity launches exclusive giveaway after naming Liam Gallagher as newest ambassador
Danny Jones
A local grassroots music charity is holding a special giveaway of exclusive Oasis x adidas Originals merch to celebrate Liam Gallagher becoming their latest ambassador.
The legendary British frontman and global rock icon is no stranger to teaming up with charities, but this latest project is seeing him focus on his hometown and the Manc music scene more than ever.
Brighter Sound, who are based right here in Manchester city centre, announced the one and only Liam Gallagher as their latest collaborator on Monday, 1 June, but that’s not all.
As mentioned above, they’re also holding a prize draw to raise funds for the cause, with some special kicks up for grabs – and they’re a model that became collectors’ items almost instantly.
The local music development organisation, which has been helping support young artists and aspiring creatives for more than two and a half decades at this point, revealed Liam would be teaming up not only to help promote fellow Mancunians in and around the music industry.
But there’s still much more to it than that.
With this special fundraising initiative also on the table – as are a limited edition pair of his sold-out adidas Achille SPZL trainers (including the extremely rare and highly sought-after Japanese-exclusive version) as part of the giveaway – this marks a commitment to supporting up-and-coming talent.
All proceeds from the charitable prize draw will go towards a crucial pot of money that will then go directly towards backing rising musicians across the region.
In case you haven’t seen the shoes in question, both Liam and his elder sibling Noel teamed up with adidas Originals during the Oasis Live ’25 merch boom and reunion tour phenomenon as a whole, each creating their own special ‘Spezial’ design. You can see more of them down below.
They obviously flew off the shelves rather quickly.
Speaking in an official statement, the 53-year-old said of the fresh partnership: “I’m honoured to be an Ambassador for Brighter Sound and support the new generation of creatives launch their music projects. We need more help for the arts, especially for the working class.”
Getting to work in and around his native territory across Greater Manchester will no doubt be an added bonus for the Burnage-born Gallagher brother.
As for Brighter Sound, the organisation’s director, Kate Lowes, added: “It’s a real honour to be working with Liam and his team on this special prize draw, and to welcome him as an ambassador for Brighter Sound. Manchester is an incredible place for music – and Liam and Oasis are a huge part of that story.
“This partnership reflects a shared commitment to making sure that more amazing talent continues to grow from the city and find its place on the world stage.”
For anyone looking to enter the prize draw and help support Brighter Sound’s work across Greater Manchester, you can do so right HERE.
Featured Images — Brighter Sound (supplied)/Jonnysmirth (via Wikimedia Commons)
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Four North West towns named among Britain’s top 10 seaside ‘property hotspots’ for 2026
Emily Sergeant
Four North West towns have been named among Britain’s top 10 ‘property hotspots’ by the sea for 2026.
You may already be familiar that, every year, leading property listing website Rightmove takes a look at all the cities, towns, and residential areas across the UK where house prices saw a significant hike on average last year, and puts together a top 10 list.
The ‘hotspot’ table is made up of a variety of locations where prices rose the most, when compared to the end of the year prior.
But now, they’ve done a special seaside version too.
Of course, “Manchester‘s got everything except a beach” so it won’t come as a surprise that no Greater Manchester towns are featured on this list, but that isn’t the case for the rest of the North West though, as Merseyside and Cumbria are well represented.
In fact, it’s actually the North West that’s taken the top spot, as Bootle in Merseyside has been named Britain’s top seaside house price hotspot, with asking prices having risen 11% in the past year alone, and that’s even with an average house price still way below the national average at £141,680.
Four North West towns have been named among Britain’s top 10 seaside ‘property hotspots’ for 2026 / Credit: James Feaver | Gabe Fender (via Unsplash)
Second place can be found just 10 minutes further up the coast in the town of Crosby, where the average asking prices are up 9% compared to last year, reaching £330,900.
Wallasey comes in at sixth place on the list, with house prices rising 7% to £200,753 on average, while Barrow-in-Furness in Cumbria ranks at number nine with house prices increasing 6% to an average of £185,169.
Rightmove says the data shows that coastal living remains ‘relatively accessible’ in several areas, with nine of the top 10 fastest growing seaside locations still priced below the national average, and across more than 100 coastal areas analysed, more than 80% also have an average asking price below the national average (£378,304).
“The fastest-growing seaside markets this year show that demand for coastal homes in many areas remains resilient, even as overall price growth across the UK stays more modest,” commented Colleen Babcock, who is Rightmove’s property expert.
“While some locations are seeing strong price increases, there are still many areas where living by the sea is more affordable, giving buyers a wider range of options depending on their budget.”
Emily Sergeant -
3rd November 2020 
