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Emily Sergeant -
6th March 2020 
Emily Sergeant -
6th March 2020
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‘Provocative’ life insurance firm hit with advertising restrictions after using Harold Shipman picture
Emily Sergeant
A life insurance company that controversially used a picture of Harold Shipman in a recent advertisement is to have all of its future marketing campaigns restricted.
Leicester-based firm DeadHappy – which is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts – grabbed headlines last week after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
The use of Shipman’s picture understandably received a barrage of backlash online, and was consistently branded “tasteless” and “disgusting” by critics.
The advert was even condemned by the families of some of Shipman’s victims.
A “popular” and “well-liked” local doctor, Shipman had been practising in Hyde for over 20 years, but went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
After the advert continued to draw backlash, and a number of formal complaints were made by industry professionals, the Financial Conduct Authority (FCA) – which is responsible for regulating the financial services industry – has now ruled that all of DeadHappy’s future adverts and marketing campaigns must be cleared by its risk carrier before being allowed to run, according to BBC News.
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The FCA now states that the company “must cease to communicate any further financial promotions that have not received prior approval”, which means future adverts will need to be cleared by DeadHappy’s insurance provider, Shepherds Friendly.
On top of being hit with these restrictions, the Advertising Standards Authority (ASA) has also said it is currently in the process of reviewing more than 50 complaints about the Harold Shipman advert.
DeadHappy has now apologised for the advert.
Addressing the FCA’s ruling, Andy Knott – founder of DeadHappy – said: “In our attempt to be provocative and make people really stop and think about their need for life insurance, we have made a mistake and for this we apologise.
“We will now go away and immediately review all of our current and future marketing campaigns to ensure we learn from this mistake.”
Shepherds Friendly says it is “committed” to its values and the advert “does not align” with them.
Read more:
- Life insurance firm apologises for using picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert
- BBC airs documentary about infamous Manchester serial killer Harold Shipman
- Looking back at some of Strangeways’ most notorious inmates over the last 153 years
“Following the FCA’s restriction on DeadHappy’s activities, we are ensuring those requirements are complied with,” a Shepherds Friendly spokesperson concluded.
Featured Image – BBC
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Video of what new United signing Marcel Sabitzer said about Old Trafford three years ago resurfaces
Danny Jones
Despite initially looking like they had wrapped up all their transfer business for the January window, Manchester United managed to secure the services of Marcel Sabitzer on deadline day.
Signing target man Wout Weghorst on 13 January as a stop-gap loan replacement for Cristiano Ronaldo, it was reported that the club weren’t expected to do any more deals before the end of the window.
However, with Christian Eriksen now injured after a rather dangerous tackle from Andy Carroll — one which Erik ten Hag said “doesn’t belong in football” — United found themselves another player short and quickly dipped back in into the market, grabbing Sabitzer also on loan in less than 12 hours.
Although the sudden signing might have seemed like it came out of nowhere, ten Hag clearly had him on his shortlist and for any fans still sceptical as to whether it was the right move, a recently surfaced clip of the Bayern Munich man speaking at Old Trafford will no doubt have gone down well.
Speaking ahead of his former club RB Leipzig’s match against his new team in the Champions League over two years ago, the 28-year-old was asked if he felt nervous about playing in such an iconic stadium and big competition.
While his nerves were evidently calm ahead of the game, the Austrian midfielder stated, “I’m just happy to be here because I used to see this stadium on TV as a kid and I always wanted to come here… being here as [the] opposition is something very special”.
The interviewer went on to ask how he felt being part of the squad expected to win the tie, to which Sabitzer responded: “In my opinion, United are a big name, a good team and therefore favourites as well”.
Despite acknowledging the size and history of the club, the dynamic midfielder (who has often been used as a defender too) also insisted that he and his teammates “won’t hide from them” — yet another positive soundbite for United fans hoping he can carry the weight of the shirt and show up in big games.
Not only is the sort of thing Reds will be pleased to hear from the fairly impromptu signing, especially given the scattergun approach to the club’s recruitment strategy over the past decade, but Sabitzer is a key player in his national team and captained Leipzig during the most successful spell in their history.
It isn’t the only old video of a new United face fans have been enjoying recently either:
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Moreover, the deal seems to have worked out for all parties. With Sabitzer looking for more game-time at the top level and having moved down another notch in the pecking order now the equally versatile João Cancelo has joined Bayern on loan, City looked to have done their neighbours a favour.
Issuing a statement on the club’s website confirming the move, Sabitzer said: “Sometimes in life you have to make quick and important decisions. From the moment I heard about this opportunity I knew it was right for me. I am a competitive player; I want to win and help the club achieve its aims this season.”
That kind of attitude is music to any fans ears.
They’ll also be looking forward to hopefully seeing worldies like this:
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Featured Image — RB Leipzig (via Twitter)
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