Iceland has today announced further support for Marcus Rashford’s campaign to end child food poverty in the UK by offering free frozen vegetables to families using Healthy StartVouchers.
Earlier this week, it was announced that supermarket chain is part of the Child Poverty Task Force formed by Manchester United star Marcus Rashford and the retailer has now jumped even further into action by offering shoppers using Healthy Start Vouchers a free bag of frozen veg worth £1.
Frozen veg is said to offers the same nutritional value of fresh veg, whilst also helping to reduce waste and last longer, which helps families to manage their spend. This free frozen veg will boost the value of the vouchers to ensure that all families have easy access to nutritious food at a great value.
Those with Healthy Start Vouchers can redeem the offer from Friday 11th September.
The offer comes after Marcus Rashford called for the government to implement three of the policy recommendations of the National Food Strategy – including increasing the value of Healthy Start Vouchers from £3.10 to £4.25 – and now Iceland’s initiative will add value to the scheme, while the government considers the improvements it will make through policy changes.
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📢 Special announcement 📢
From next Friday, anyone using a Healthy Start voucher can get a free bag of frozen veg to boost the voucher's value, and help ensure families have access to healthy food.
The Manchester United footballer and Wythenshawe-local announced the forming of the taskforce this week, as he continues to tackle child food poverty.
The initiatives suggested include the expansion of free school meals, expansion of school holiday food and activity programmes, and increasing the value of the Healthy Start vouchers as well as expanding their availability to all those on Universal Credit.
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Iceland Foods was named as one of the supporters of the campaign and is backing proposals drafted by the National Food Strategy.
Marcus Rashford said: “My hope on forming the Child Food Poverty Task Force was that it would ignite conversation relating to the issue – why is this happening? How is this happening? And, are we really doing everything we can to help?
“Iceland’s new initiative grew out of that conversation and it really shows how the simplest step can have impact.”
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Henry Dimbleby – Head of the independent National Food Strategy – said: “It is brilliant that Iceland have taken this step to help children get more fruit and veg into their diets. What a great example of how a supermarket can help low-income households eat well.
“Eating well in childhood is the very foundation stone of equality of opportunity. There is a serious danger that this economic downturn will increases hunger and poor diet, and leave a lasting scar on the bodies and prospects of our young children.
“I urge the government to follow suit by increasing the value of Healthy Start Vouchers to £4.25 a week and offering them to all pregnant women and parents and carers on universal credit with children under four.”
Iceland Foods
Following the implementation of the initiative, Iceland will report findings and learnings back to the Food Foundation – which is working to support the implementation of the National Food Strategy recommendations – government Ministers and Marcus himself in the hope that this will encourage the government to accept the pressing need to increase the value of, and extend the entitlement to Healthy Start Vouchers.
Richard Walker – Managing Director of Iceland Foods – said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.
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“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.
“At Iceland we have a long history of supporting our local communities and offering great quality, low cost food to help families across the country [and] we will continue to review our commitment to ensure we are able to support Marcus’ campaign to the fullest possible extent.”
You can find out more via the Iceland website here.
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Greggs renames one of its bestselling bakes after Andy Burnham says it’s his favourite
Emily Sergeant
Greggs has decided to rename one of its bestselling bakes in honour of Andy Burnham.
In case you didn’t know, the new Number 10 North offices in Manchester’s Heron House share a building with lots of other businesses, some independent, some chains – and one of those businesses is the ever-popular high street bakery Greggs.
And we wouldn’t put it past Andy Burnham, being the northerner he is, to have chosen those offices specifically for that reason.
Okay, we’re obviously kidding, but considering the Prime Minister really doesn’t have to venture that far for a Greggs when he’s at work in Manchester now, he’s been asked in a recent interview this week what his go-to order is from the bakery chain.
When asked to name his favourite Greggs bake, Andy replied: “That sausage, bean, and cheese thing,” which, of course, refers to the popular Sausage, Bean & Cheese Melt.
Greggs has renamed one of its bestselling bakes after Andy Burnham said it’s his favourite / Credit: Supplied | gov.uk
According to Greggs, sales of that bake have doubled following the interview, particularly at the Heron House store, as curious Mancs and Number 10 North staff queued to sample the PM’s preferred pasty – so naturally, Greggs has decided to rename the item the ‘Sausage, Bean and Cheese Thing’ in his honour.
Workers at the Heron House shop were photographed changing the signage of the bake yesterday morning, and digital screens in the shop were also updated following the interview.
Andy himself has approved the change, taking to Instagram to say: “Has a nice ring to it tbf. Thanks [Greggs], that’s my order baked in for life now.”
Warren McCarrick, shop manager at the Greggs outside Number 10 North, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake. Sales have gone through the roof this morning – cheers, Andy.
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
“We’ve also dropped off a few outside Number 10 North, in case he’s too shy to be seen in the queue.”
Featured Image – Supplied
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Manchester City’s Stadium Tours are back for the summer and bigger than ever
Danny Jones
Manchester City stadium tours are back for summer 2026, with more to see from the home of the Blues than ever, and with 15% off all tickets until the end of August, too.
It’s safe to say that Man City are going through a HUGE period of change right now: embarking on a new era under Enzo Maresca following the dynasty of Pep Guardiola, vast redevelopments of the wider Etihad Campus, a new club hotel, and the expansion of the North Stand – now named after said Catalan coach.
With that in mind, there’s so much new stuff going on over in East Manchester and arguably more of it all happening in one place than we can recall in recent memory, making it the perfect time for Cityzens to return to the famous home ground – indeed, your Etihad debut if you haven’t made one already.
Giving you greater access to areas usually reserved for players and staff only than ever, this exclusive, interactive and virtual tour will take you through the very bones of the storied sporting arena, all the way through to pitchside.
Fans can explore the dressing room and follow in the footsteps of their favourite City players as they walk through the iconic glass players’ tunnel, before walking out into the open air and sitting in the dugout to take in that incredible view.
You can also try out the latest ‘Beyond the Blue Moon’ experience – an immersive VR adventure that sees supporters journey through Manchester City’s past, present, and future.
Following on from Pep lending his likeness, using innovative technology, you can now even have the chance to put your questions to Erling Haaland in the Press Conference Room.
There aren’t many teams on the planet that offer this level of stadium tour, let alone just here in the UK, so it’s no wonder they remain award-winning almost every single year.
Whether you’re a lifelong City fan, a football lover or visiting this wonderful place we call Manchester for the very first time, there’s something for everyone.
For instance, with The Medlock Hotel and accompanying Medlock Square already lining up its maiden events, the City Football Group (CFG) are once again committing to make the wider Etihad Campus an all-year-round entertainment destination.
That being said, plenty of people online have been generating a lot of buzz about the aforementioned Medlock’s new stadium-view rooms since clips appeared on social media.
Pitch view rooms coming to the Radisson Blu Medlock Hotel at #ManCity’s Etihad Stadium. 🤯
As for the tickets themselves, the club have also taken steps to keep the cost affordable.
Standard prices start from just £32 for adults and only £20 for under-16s, with larger family packages available from £60.
BUT, with the 15% discount mentioned earlier, adults currently cost just £27; kids go for just £17, and those family passes start from just £51.
You can find all the options when it comes to stadium tour passes and grab the type of admission that suits you right HERE.
Speaking of tickets, City have also been met with praise for the introduction of new discounted seats for local residents; find out all the details below.