Iceland has today announced further support for Marcus Rashford’s campaign to end child food poverty in the UK by offering free frozen vegetables to families using Healthy StartVouchers.
Earlier this week, it was announced that supermarket chain is part of the Child Poverty Task Force formed by Manchester United star Marcus Rashford and the retailer has now jumped even further into action by offering shoppers using Healthy Start Vouchers a free bag of frozen veg worth £1.
Frozen veg is said to offers the same nutritional value of fresh veg, whilst also helping to reduce waste and last longer, which helps families to manage their spend. This free frozen veg will boost the value of the vouchers to ensure that all families have easy access to nutritious food at a great value.
Those with Healthy Start Vouchers can redeem the offer from Friday 11th September.
The offer comes after Marcus Rashford called for the government to implement three of the policy recommendations of the National Food Strategy – including increasing the value of Healthy Start Vouchers from £3.10 to £4.25 – and now Iceland’s initiative will add value to the scheme, while the government considers the improvements it will make through policy changes.
ADVERTISEMENT
📢 Special announcement 📢
From next Friday, anyone using a Healthy Start voucher can get a free bag of frozen veg to boost the voucher's value, and help ensure families have access to healthy food.
The Manchester United footballer and Wythenshawe-local announced the forming of the taskforce this week, as he continues to tackle child food poverty.
The initiatives suggested include the expansion of free school meals, expansion of school holiday food and activity programmes, and increasing the value of the Healthy Start vouchers as well as expanding their availability to all those on Universal Credit.
ADVERTISEMENT
Iceland Foods was named as one of the supporters of the campaign and is backing proposals drafted by the National Food Strategy.
Marcus Rashford said: “My hope on forming the Child Food Poverty Task Force was that it would ignite conversation relating to the issue – why is this happening? How is this happening? And, are we really doing everything we can to help?
“Iceland’s new initiative grew out of that conversation and it really shows how the simplest step can have impact.”
ADVERTISEMENT
Henry Dimbleby – Head of the independent National Food Strategy – said: “It is brilliant that Iceland have taken this step to help children get more fruit and veg into their diets. What a great example of how a supermarket can help low-income households eat well.
“Eating well in childhood is the very foundation stone of equality of opportunity. There is a serious danger that this economic downturn will increases hunger and poor diet, and leave a lasting scar on the bodies and prospects of our young children.
“I urge the government to follow suit by increasing the value of Healthy Start Vouchers to £4.25 a week and offering them to all pregnant women and parents and carers on universal credit with children under four.”
Iceland Foods
Following the implementation of the initiative, Iceland will report findings and learnings back to the Food Foundation – which is working to support the implementation of the National Food Strategy recommendations – government Ministers and Marcus himself in the hope that this will encourage the government to accept the pressing need to increase the value of, and extend the entitlement to Healthy Start Vouchers.
Richard Walker – Managing Director of Iceland Foods – said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.
ADVERTISEMENT
“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.
“At Iceland we have a long history of supporting our local communities and offering great quality, low cost food to help families across the country [and] we will continue to review our commitment to ensure we are able to support Marcus’ campaign to the fullest possible extent.”
You can find out more via the Iceland website here.
Trending
The cheapest Christmas Markets in the world for mulled wine have been revealed
Daisy Jackson
The most affordable Christmas Markets for drinking mulled wine have been revealed – and Manchester is nowhere in sight.
With Christmas markets across Europe preparing to welcome millions of visitors, festive fans looking to enjoy a warming cup of glühwein without breaking the bank might want to take note of the latest findings.
Festive experts at Christmas Tree World have analysed mulled wine prices at Christmas markets around the world to discover where visitors can enjoy the seasonal favourite for less.
Topping the rankings is Brussels’ Winter Wonders, where mulled wine is available for as little as £2.14 – about a third of the price of a mulled wine at the Manchester Christmas Markets.
Cologne Cathedral Christmas Markets and Strasbourg’s Christkindelsmärik share second place, with starting prices of just £2.56.
Other European favourites also feature prominently in the rankings. Budapest’s Christmas Market at the Basilica takes fourth place, with mulled wine costing £3.19, while Prague’s Old Town Square Christmas Market comes in sixth at £3.55.
Germany makes another strong appearance, with Dresden’s Striezelmarkt and Nuremberg’s Christkindlesmarkt (which handily just launched new direct flights from Manchester) both offering mulled wine for £3.85.
Meanwhile, Vienna’s Christmas World rounds off the European entries in ninth place, with prices starting at £4.28.
For those planning a festive adventure further afield, Tokyo’s Christmas Market also makes the top five, with mulled wine costing £3.22.
However, not every destination offers such a bargain. Across the Atlantic, New York City’s Winter Village takes the title of the most expensive market in the study, with mulled wine costing a rather less festive £11.74. Chicago’s Christkindlmarket isn’t far behind, charging £8.80.
Manchester Christmas Markets start on Friday 6 November – we’ll see how our prices stack up then.
Sir Ian McKellen pays emotional tribute to long-time friend and fellow northern actor Sir Patrick Stewart
Emily Sergeant
Sir Ian McKellen has paid an emotional tribute to his long-time friend and fellow northern actor, Sir Patrick Stewart, following his death.
Sir Patrick Stewart – who was born and bred in Mirfield, West Yorkshire, and is best-known for his theatre work alongside an illustrious 60-year screen career, taking on prominent roles in franchises such as Star Trek and X-Men – sadly passed away at the age of 86, with his death being announced publicly yesterday evening (29 October).
And now, his long-time friend and fellow northern actor, Sir Ian McKellen, has paid tribute.
Sir Patrick and Sir Ian shared the stage together countless times over their decades-long careers, but also famously starred alongside each other in the X-Men franchise, and subsequent Marvel movies, as Charles Xavier/Professor X and Magneto.
The tribute, shared across Sir Ian’s social media platforms, reads: “Before everything else, Patrick was defined by being born and bred in Yorkshire, the proud county in the north of England which he loved to the end. You could hear it in his accented voice and in the stern honesty with which he told you what he thought and felt. Yorkshiremen have no truck with half-truths or avoidance of big issues. He wore his heart on his sleeve, which made him a man to rely on, to admire and in my case, love.
“We first met as ambitious young actors with the Royal Shakespeare Company half a century ago but we weren’t in the same productions.
“My first strong memory was a few years later, meeting him in the street in central London when he told me about an offer to take over a leading part in ‘Star Trek’. “But Patrick think of your stage career in the UK. Do you really want to risk getting lost in Hollywood for years and years?”
“Well, he took the risk and thank goodness for us all that he did, for not just his devoted Trekkies, but film and theatre audiences who marvelled at his using international celebrity to star in a string of cinema successes (‘X-Men’ of course) and in great classical plays by Shakespeare, Ibsen, Arthur Miller, Peter Shaffer, Pinter and Beckett at Stratford-upon-Avon, in London’s West End and on Broadway.
“America was his adopted home, where he met his adored Sunny who has cared for him through sickness and health, through thick and thin.
“But he never forsook his origins: and the proudest achievement of the most respected and beloved actor of his generation on either side of the Atlantic, was his appointment as Chancellor of Huddersfield University in Yorkshire.”
Emily Sergeant -
4th September 2020 
