Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
Trending
Channel 4 needs adult virgins with ‘intimacy issues’ for next series of hit reality show
Emily Sergeant
Channel 4 is back looking for more adult virgins to take part in the potential next series of its hit reality show Virgin Island.
If you’re unfamiliar with Virgin Island, it’s unlike anything ever seen on TV before.
First hitting screens back in 2024 and having run for two successful seasons now, Virgin Island follows the journey of a group of adult virgins who are whisked off to a Mediterranean island retreat to learn life-changing skills in the art of intimacy.
Working with leading international therapists, the aim is to help the young people overcome their fears and insecurities when it comes to intimacy and sex.
Channel 4 said it chose to commission the show after a recent study into intimacy found out that one in eight British 26-year-olds is, apparently, still a virgin.
A casting call for the new series on the Channel 4 website reads: “Are you a virgin and do you need help and guidance with your fears and insecurities around intimacy and sex? Double Act Productions is casting adults for a potential second series of Virgin Island.”
You just need to be over 21 years of age to take part in the show.
Fancy it then? Or know someone who may be up for the ride? Applications for the potential next series of Virgin Island are now open, and there’s still plenty of time left to put your name down.
You can find out more and register your interest here.
Featured Image – Channel 4
Trending
Pep Guardiola in talks over first international management role
Danny Jones
Football icon and Manchester City legend Pep Guardiola is reportedly set for his first job since leaving the Etihad Stadium, as the Catalan head coach looks like he could be set to make his move into international management.
The generational manager, who has undoubtedly become one of, if not the greatest of all time, left Man City at the end of last season after a decade in East Manchester.
Stepping away from the sky blue side with 20 trophies in 10 years, he’s won pretty much everything there is to win – at least at club level, anyway.
With that in mind, multiple outlets are now claiming that Guardiola is getting ready to make his debut on the international circuit, already being heavily linked with a role as part of ‘gli Azzurri’.
EXCLUSIVE: The FIGC has met with Pep Guardiola to convince him to take over as national team head coach, according to Sky in Italy 🚨🇮🇹 pic.twitter.com/qmzjunjur4
Yes, as per Sky News’ sporting arm over in Italy, Pep is now rumoured to be the next person to take the job in their national team, which would be his first proper senior position in international football.
According to Sky, the Italian Football Federation (FIGC) have already held meetings with the former Barcelona, Bayern Munich and City boss.
It remains unclear how advanced talks and/or negotiations have progressed up to this point, but it is said that fellow footballing veteran and AC Milan legend turned FIGC technical director, Paolo Maldini, has already travelled to meet the 55-year-old.
Believed to have been joined by former teammate and right-hand man Leonardo Araújo – who previously served as director at PSG – it looks to be more a case of whether Pep wants the job rather than if Italy want him.
From announcing a documentary series covering his final season at Man City, to even launching a dedicated ‘Decade of Pep’ fashion collection, it’s fair to say that both the club and the fan base are bidding a bittersweet goodbye.
Pep has already made it clear that he can’t see himself ever managing the Spanish national team, remarking: “I am a Catalan. I don’t see myself ever managing Spain.”
Meanwhile, other names rumoured as options for the Italian manager’s job include Andrea Pirlo and a return by fellow ex-MCFC boss, Roberto Mancini. Can you see Pep pipping any of these to the post?
As for his former club and ‘second home’, Cityzens will be glad to hear that while it may be all change over at the Etihad Campus, there is plenty to be hopeful about – including some steps more in the right direction when it comes to tickets.
The Manc -
30th August 2020 
