Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
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The UK’s biggest padel event lands in Stockport with an all-star cast of top professionals
Danny Jones
On Monday, 10 August, what was billed as the UK’s ‘biggest and best’ padel event got underway in Stockport, as the Sci-Mx Padel Series came to Manchester Padel Club (MPC). Safe to say it didn’t disappoint one bit.
Hosted at the impressive Heald Green facility in Gatley, the Summer 2026 tournament, which saw everyone from total beginners to the cream of the crop turn up in force and fine form, drew a sold-out crowd of over 400 – and that was just the first day.
Running until 5pm this following Tuesday (11 Aug), the competition saw four all-weather and one outdoor courts taken over by padel’s hottest prospects and plenty of plucky underdogs.
More importantly, however, chatting with those not only right at the heart of this particular sporting showcase but the game as a whole gave us a wider appreciation for the craze than ever.
Credit: The Manc Group
First off, props must be given to Sci-Mx and the MPC, which put on a super slick opening afternoon, with plenty of live music, refreshments, bleacher seating, not to mention merch to grab for those who really want to look the part.
Besides the usual trickle of famous faces you regularly see at pro-am events across the country, they even had sports commentator Sam Matterface on the mic to add that extra bit of live flair to the action.
We expect no less for day two tomorrow.
We were lucky enough to catch everyone from last-minute sign-ups and people who have never picked up a racket before to the literal number ones, including UK no.1 Christian Medina Murphy, and even Agustín Tapia, currently ranked the best player in the world.
The men’s exhibition to round off day one at Manchester Padel Club – which saw these two come face to face with separated partners – showed just how fast the best of the best play, demonstrating a frightening level of talent (you can watch the full livestream HERE).
But, to be honest, we were pretty blown away by the high standards from the off, even among the so-called ‘amateurs’ the sports nutrition brand assembled. They certainly didn’t look it to us…
Credit: The Manc
Sarah Horrocks, who heads up the Padel Foundation and partnered sports apparel brand, Palair Sport, was made up with the “family-friendly atmosphere” they’ve managed to deliver on opening day, too.
“It’s very much been a ‘bring anyone along’ approach”, she told The Manc, “and that’s exactly what communities need when it comes to sport. The turnout’s been amazing, especially on Monday.
“You can always fill a padel court these days, but lots of people will have never seen this level before, so having everyone here is special, and hopefully, it’ll inspire the kids and adults here to keep playing and influence that next generation.”
We also got to chat with Team GB padel player, Nikhil Mohindra, who spoke about how impressed he was with the calibre of talent on show even before the pros stepped out.
“It’s such a privilege to be involved with Sci-Mx and the Manchester Padel Club. It’s a very professional put-together event. It’s also exciting to see Sarah and the Foundation continuing to give people who’ve never had the chance to play sport full stop, let alone just padel, in underprivileged areas.
“Getting to not only play and film some content with the best players in the world, but also teach and instruct some of these younger players how to actually hit these shots – it’s a really unique opportunity to do that, so it’s an honour to be involved.”
Sarah and NikhilCredit: The Manc
As absolutely useless beginners ourselves, we also asked him for some useful tips to help us get started.
“I think in tennis you try and hit through the ball, whereas here, the softer you play, the better, as it’s a much more tactical sport; it’s about positioning, and because the courts are only 20×10, it’s about finding those gaps. The lob is the main shot here, so get used to using that and the glass as early as possible.”
Asking the pair what it is that they think has inspired this ongoing padel phenomenon and boom in courts opening across the North West, they believe it has a hugely “wide appeal”, with everyone from youngsters, ex-pros and even current athletes looking for something to mix up their schedule.
They also think a key part of its rapid growth here in the UK also comes down to how quickly people can improve, with Nikhil quipping that once people go online and check out the points, they’re often easily “tempted to come and give it a go for themselves.”
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As for Sci-Mx, locally-born owner Sandy Chadha made it clear how key that element of access and the aim of making it for everyone was a core pillar of the event. Speaking ahead of the first ball, he said: “This is a massive coup for the Manchester Padel Community.
“We are bringing top-class talent to the region and throwing the doors open for two unforgettable days of world-class talent. It was important to me that accessible to all fans, whether you’re a first-timer or play every week; the aim is to bring everyone together in this state-of-the-art facility to watch the best players on the globe face off in my hometown.
Some of the best on planetAnd quite literally the best in the world, Agustín Tapia
After seeing the rapturous applause from the intimate but packed-out crowd at Manchester Padel Club on a random Monday evening, we can confidently say we’re more keen to try our hand at it than ever.
Last but not least, if you fancy doing your bit for a good cause, you can donate to the Padel Foundation’s ‘Sport For Everyone’ fundraiser right HERE.
North West comedy podcast set to ‘replace Live at the Apollo’ with FREE YouTube alternative
Danny Jones
Hit North West comedy podcast Have A Word has said that it will be “replacing” Live at the Apollo following the beloved British stand-up show being cancelled this past July.
The popular Have A Word pod is one of the biggest in the UK, not to mention boasting one of the biggest Patreon memberships around.
Famously described by executive producer and co-host Carl Reigler, as well as its most avid followers, as a ‘FREE podcast that more than 32,000 people still choose to pay for’, their in-house studio already puts out regular monthly specials, produces fellow comedians’ stand-up specials and other podcasts.
And now, it looks like they’re aiming to fill the void left by Live at the Apollo, stating that they “believe there needs to be a regular stand-up series that showcases the best comedians in the country.”
Sharing a lengthy statement on their social media accounts, they wrote: “A combination of big names and the comics you haven’t heard of yet that are about to become your new favourite. But maybe it doesn’t need to be on terrestrial TV anymore…
“We are going to create that show and release it on [their] YouTube. The platform is already being utilised for comics to self-release specials; however, this, we believe, will be the first series of its kind on the platform.”
Led by Scouse comic Adam Rowe and former Manchester resident turned ‘Beat The Frog’ co-founder Dan Nightingale – who we were lucky enough to talk to chat with back in 2022 – they’ve given guest appearances to countless up-and-coming stars on the modern circuit.
Nightingale, who also founded the infamous ‘Beat The Frog’ format at the Frog and Bucket in the Northern Quarter, also compères regular nights as part of the Comedians Club Chester, providing even more opportunities for rising stars within the genre to get up on stage.
They go on to say, “We want to use the channel we’ve built to give comics an opportunity to do their stuff without the shackles and censorship that naturally come with broadcast TV. We believe there needs to be a regular stand-up series that showcases the best comedians in the country.
“A combination of big names and the comics you haven’t heard of yet that are about to become your new favourite. But maybe it doesn’t need to be on terrestrial TV anymore…”
In case you missed the news and how the unfortunate axing has come about (besides digital entertainment and streaming becoming increasingly dominant), you can find the full story down below.
22 years of spotlighting stand-up stars from all over.
Circling back to the mission statement from the pod crew, they signed off by adding, “This is the most excited we have been about a project for quite some time.”
“We cannot wait to show you what we do with this.”
Speaking on their most recent Patreon exclusive episode, Rowe went on to detail that they will be running the new live and straight-to-digital show from grassroots comedy venues, promising that the duo will not only MC, but also perform new material and spotlight at least two other talents on every episode.
The outpouring of support for the project has already begun, with plenty of fellow comics, podcast listeners, comedy fans and more praising the idea in the comments, racking up hundreds of responses and more than 12.7k comments on their Instagram alone.
What do you make of the plans to become ‘the new home’ of live comedy broadcasting?
Meanwhile, viewers and famous alumni alike are still mourning the loss of the UK TV institution, with the likes of another ex-Manc resident and UoM graduate Jack Whitehall, among many others, sharing old routines and crediting the programme’s influence on generations of the live stand-up circuit.
Sad to see Live at The Apollo is coming to an end. I remember watching it with Jack Dee as a teenager and being so excited when I finally got on it myself. End of an era. pic.twitter.com/vszlQ32Hxp
The Manc -
30th August 2020 
