Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
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Tyson Fury vs Anthony Joshua fight FINALLY booked
Danny Jones
It seems like it’s official: Tyson Fury is finally set to fight Anthony Joshua – and it sounds like it’s happening this year.
Put it this way, it better be worth all the hype after all this time.
Arguably one of the most anticipated all-British bouts of the last few decades, the boxing match between Fury and Joshua is one that fight fans, and even those only occasionally interested in the sport, have been waiting to be booked for ages.
It got to a point where we almost started to think we’d never get to see it come to fruition whatsoever, but now promoter Eddie Hearn has confirmed that it’s all locked in.
As you can see, putting things in the simplest terms possible, the Matchroom Boxing boss said on social media: “Signed, sealed, delivered! AJ v Fury is on!”
This comes after a previous post, in which he wrote: “The biggest piece of business we’ve ever done, but more importantly, the one we’ve always wanted.
“Biggest year of AJ’s career coming up, the comeback is on.”
Tagging the chairman of Saudi Arabia’s General Entertainment Authority (GEA) and co-founder of Zuffa Boxing, Turki Al-Sheikh, the government official looks to have recently held a major event in which he hosted several big sporting names.
It was already heavily expected that any potential clash would take place in the Middle East, and it now looks like nailed on that it will be part of the country’s annual ‘Riyadh Season’.
Although things have been relatively tight-lipped on Fury‘s side, ‘The Gypsy King’ did share a little reaction of his own online…
Still more of a teaser on his end than full verification, we hope they’re not going to lead us down the garden path on this one; boxing heads have waited long enough for this one.
The 37-year-old Manchester-born boxer returned to the ring after yet ANOTHER ‘retirement’ earlier this month, winning comfortably against Arslanbek Makhmudov.
Meanwhile, Joshua, now 36, will be making his own comeback of sorts against Kristian Prenga on July 25 – this will also be taking place in Riyadh.
Featured Images — Netflix (screenshots via YouTube)
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Claire’s is closing down stores in the UK and Ireland with more than 1,300 jobs set to be lost
Danny Jones
In another hit to domestic shoppers, Claire’s Accessories is closing down en masse across the UK and Ireland after entering into administration once again.
Falling into an unfortunate financial status for the second time in less than a year, Claire’s will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay of British high streets up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire’s closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded way back in 1961 over in the United States, Claire’s has operated across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they’ve struggled not just to remain profitable but to compete full stop.
They most recently filed for bankruptcy in the US this past August (2025), with their Belgian, Spanish, and Dutch divisions having already called it quits.
Manchester location(s) have changed a lot over time, but now they’re on the way out (Credit: Arndale)
For many, the outcome isn’t all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
The Manc -
30th August 2020 
