Morrisons has launched its own line of carbon neutral eggs as part of its commitment to be directly-supplied by ‘zero emission’ British farms by 2030.
It’s the first UK supermarket to make the move, and is five years ahead of the rest of the industry.
Now stocked in 50 stores, mostly in Yorkshire and Essex but with a nationwide roll-out expected in 2023, Morrisons’ new Planet Friendly Eggs come from the retailer’s own farms where hens are fed a soya-free diet of insects – which are in turn fed on food waste from its bakery, fruit and vegetable sites.
This ‘circular waste’ feeding scheme is powered by Better Origin technology, reduces deforestation caused by soya production, negates the carbon emissions emitted from transporting this soya, and is said to be “pioneering”.
Morrisons says it has been working with its farmers to create net zero carbon farm ‘models’ that look at neutralising emissions through the whole lifecycle and footprint of the farm, and its Planet Friendly Eggs are the first product to come out of these models.
ADVERTISEMENT
Sustainable beef, lamb, and fruit and vegetables are to follow, according to the retailer.
“This is our first carbon neutral product and there will be many more to come,” explained Sophie Throup, Head of Agriculture at Morrisons.
ADVERTISEMENT
“It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030 [as] we know our customers consider the environmental impact of the food they eat and want affordable zero emission produce.
“Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers, these eggs are finally hitting our shelves”.
Morrisons’ Planet Friendly Eggs cost 30p each, or £1.50 for a pack of six, and are also set to be the first product to feature the British Lion Egg green stamp – which indicates a lower environmental impact to customers.
ADVERTISEMENT
“It’s great to see that Morrisons has launched a carbon neutral British Lion egg pack under its own brand, in a first for a UK retailer,” said Mark Williams, Chief Executive for the British Egg Industry Council.
“Eggs generally have a significantly lower environmental impact than other animal proteins and they are a highly nutritious, natural and great tasting choice for all the family.
“We look forward to seeing more green Lions in the near future.”
Morrisons says it is “committed” to introducing sustainable products across all areas of the supermarket by lower emission-sourcing and reducing the amount of plastic used, and earlier this year, the retailer became the first supermarket to commit to selling its own milk in carbon-neutral cartons.
The retailer’s agricultural targets form part of the overall business plan to become ‘net zero’ for emissions by 2040.
Featured Image – Morrisons
Trending
Tailgaters and middle lane hoggers warned to change their ‘dangerous’ driving style
Emily Sergeant
A warning has been issued to tailgaters and motorway middle lane hoggers urging them to change their ‘dangerous’ driving style.
Do you find yourself guilty of two of the biggest driving sins from time to time?
Well, according to the latest figures released by National Highways, one in three motorists have admitted to middle lane hogging in their lives, while one in four have committed acts of tailgating on some of the UK’s fastest roads.
These shocking survey findings – which were released back in early March as the Government-owned road management company launched a new campaign – showed that lane hogging was among the behaviours that are most likely to cause motorists and passengers to feel ‘frustrated’, and tailgating was most likely to cause feelings of unease, stress, and anxiety.
Nearly a third (32%) of drivers admitted to lane hogging ‘at least occasionally’ while driving on England’s motorways and major A roads, according to the survey – which polled 2,500 adults between the ages of 16-75.
On top of this, almost seven in ten adults in England (67%) said close following or tailgating is a ‘serious problem’ on these types of roads, but nearly a quarter (23%) admitted to doing it from time to time.
Tut-tut.
It’s these very statistics which have led National Highways to issue an urgent warning that calls on these motorists to “carefully consider” their driving habits, as “little changes can change everything”.
Lane hogging and tailgating both fall under the offence of ‘careless driving’ in England, with the country’s police forces having the power to hand out on-the-spot fines of £100 and three penalty points to those who commit such offences.
“Middle lane hogging and tailgating are far more than mere annoyances for drivers,” warned RAC road safety spokesperson, Rod Dennis, adding that these actions “put everyone on the roads at risk.”
He continued in his reaction to the release of the latest National Highways figures: “Closely following another motorist could easily result in a serious collision should the driver ahead need to brake sharply for any reason, so the fact nearly one in four drivers admitted to doing so on some of England’s fastest and busiest roads is frightening”.
Mr Dennis said he understands that offenders “might find these habits hard to kick”, but that’s why the urgent calls for motorists to make changes are “so important”.
“By understanding that how we choose to drive affects others, we can each make a real difference to the safety of our roads,” he concluded.
Paddy McGuinness admits he thinks Bolton is ‘still in Lancashire’ not Greater Manchester
Emily Sergeant
Paddy McGuinness has admitted that he believes “Bolton still falls under Lancashire” and not Greater Manchester.
The famous comedian and TV presenter – who was born and raised in Farnworth in 1973, back when it genuinely was still categorised as Lancashire – made the somewhat controversial declaration to his millions of followers on Instagram this week as he shared some pictures of himself that are currently featuring as part of a photography exhibition.
McGuinness is one of dozens of local famous faces forming part of the ‘Greater Mancunians’ project by The Manchester College.
150 students have participated in the landmark photography project – which is currently on display down at Manchester Central Library’s Main Exhibition Hall – and it features images of some of Manchester’s most famous and influential people shot at numerous locations across the city.
Noel Gallagher, Johnny Marr, Ricky Hatton, Andy Burnham, Angela Rayner, Maxine Peake, Jonathan Warburton, and Professor Erinma Bell MBE are among the 100 contributors featured in the project, alongside McGuinness.
The 50-year-old, who is most well-known for his acting and presenting roles in Phoenix Nights, Max and Paddy’s Road To Nowhere, Take Me Out, and Top Gear, says it was “a real honour” to be featured in the exhibition.
McGuinness wrote on Instagram: “It was a real honour to take part in the Greater Mancunians project with the students at The Manchester College. The exhibition is full of people from music, comedy, politics, poetry, television, medicine and beyond.”
He then said it’s “well worth popping in if you’re in town”, before dropping the final Bolton-related bombshell: “PS, I’m still saying Bolton falls under Lancashire.”
In case you’re unfamiliar with the borough’s history, Bolton was considered to be a part of Lancashire until Greater Manchester was formally established all the way back on 1 April 1974 – but still to this day, the town is located within the historic county boundaries of Lancashire.
After making the bold claim about Bolton’s geographical location, McGuinness has been met with praise and has received hundreds of comments from other Bolton and wider Greater Manchester residents agreeing with him and sharing their similar opinions under the post.
“I think they should redefine Lancashire back to its old borders, it would bring unity to the area and create a northern powerhouse,” one person commented.
Another fan wrote: “Bolton will always be in Lancashire for me”, while a third commented: “ALWAYS Lancashire. Can’t move land boundaries, they’re not pieces of paper,” a fourth shared a similar sentiment: “They can tell us we’re Greater Manchester, but I know Im a Lancashire lass,” and a fifth added: “Lancashire all the way lad.”
“BOLTON WILL ALWAYS BE LANCASHIRE,” another clearly strong-viewed comment reads.