Pringles has announced the return of a fan-favourite festive flavour this week and it’s hitting shelves just in time for Christmas.
Back by popular demand, Pringles has delighted fans of its seasonal Honey Glazed Ham flavour as it has confirmed the snack will be returning to supermarkets right across the UK as part of the ‘Pop, Play, Eat’ collection during the festive period.
With the Christmas festivities likely to be a little different than we’re used to this year amid the coronavirus (COVID-19) pandemic, and in the absence of people being able to get together in the traditional sense, Pringles is aiming to get shoppers into the festive spirit by bringing back the limited edition sweet and savoury flavour combination.
Latest market research has shown that Pringles shoppers buy 20% more flavours than the average crisp shopper, so the snacking company is hoping the return of Honey Glazed Ham will be festive music to their ears.
The Honey Glazed Ham crisps will be available in all major supermarkets at an RRP of £2.50.
Pringles has also revealed it will be launching a series of limited-edition Christmas ‘celebration’ can designs.
The collectable items – which feature snowmen, Santa and elves to name but a few – will be in store from this weekend, but those looking to get their hands on them are advised to act quick as there will be a limited number of cans hitting the shelves this season and they’re anticipated to get snapped up.
Speaking on the festive offerings this year, Rebecca Worthington – Activation Brand Lead at Pringles UK – said: “We hope Pringles fans are as happy as we are to hear Honey Glazed Ham is making a return, back by popular demand.
“When we launched it in 2019, it flew off the shelves and we’re hoping that this year people are just as excited by it.’”
That’s not all though, as Pringles is also on a mission to “spread some festive cheer” this year by giving away hundreds of prizes – from spa days and dining experiences, to adventures like yacht racing and helicopter tours – that will all be valid until the end of 2021.
To be in with a chance of winning, all people have to do is buy one can of Pringles, visit the website, and find out if they’re a winner.
Keep your eyes peeled this Christmas.