A shocking new survey has revealed that 40% of Brits haven’t read a single book within the last year alone.
Reading is a lifeline for some, it’s a chance to delve into a story, open your mind, expand your horizons, and lose yourself in another world, but at present, it’s fair to say that reading is far from a universal habit among British adults – and in fact, 40% claim to have not picked up or listened to a single book in the last 12 months.
Ahead of World Book Day last week, YouGov decided to look into the reading habits of the British public and asked a total of 2121 adults a series of literary-related questions.
According to the survey, a quarter of Brits (23%) who responded say they have read or listened to between one and five books in the last year, with a further 10% admitting to reading or listening to between six and 10, and an extra 10% making their way through between 11 and 20 books.
Shocking new survey reveals that 40% of Brits haven’t read a single book in the last year / Credit: Freepik | Susan Q Yin (via Unsplash)
There are a small number of so-called ‘mega-readers’, however, with 4% of respondents claiming they have read more than 50 books, which is roughly one or more books a week, on average.
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As often tends to be the case with many survey results, the results do differ between gender, age, and social class.
Two-thirds of women (66%) say they have read or listened to a book in the last year, but just over half of men (53%) say they have.
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Older Brits are also more likely to be readers too, with 65% of over 65s and 63% of 50-64 year olds having read at least one book or listened to one audiobook in the last year, compared to just 57% of 25-49 year olds, and 53% of 18-24 year olds.
4% claimed they’ve read more than 50 books in the last year / Credit: Debbie Tea (via Unsplash)
According to YouGov’s findings, there is also something of a class divide in reading too.
66% of survey respondents who live in middle class households have read or listened to a book in the last 12 months, compared to just 52% those living in working class households.
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And how about frequency? According to the survey, 50% of Brits say they read or listen to books at least once a week, with 37% reading ‘most days’, and 20% reading every day, and women more likely than men to be daily readers at 27%.
Just 15% of Brits say they ‘never’ read or listen to books at all.
While a growing number of Brits may be using audiobooks, most 53% don’t consider ‘listening’ to be the equivalent of having read the same book, and 82% still prefer physical copies of books.
Manchester Airport releases list of its 10 fastest-growing holiday hotspots – including ‘Maldives of Europe’
Emily Sergeant
Holiday season is well underway, and now Manchester Airport has released a list of its 10 fastest-growing beach destinations.
Want to visit somewhere new? Destinations in Portugal, Greece, and Croatia are among the 10 fastest-growing summer holiday hotspots on Manchester Airport’s route network.
Following the completion of the £1.3bn Terminal 2 transformation, and a major project to redevelop Terminal 3 also now in the works, the airport is expecting a record summer season this year, which is why, with a couple of weeks left, a list of the top 10 fastest-growing destinations has been revealed, so if you’re short of some travel inspiration, this is it.
Sunseekers’ favourites are all expected to see extra visitors from Manchester this summer, but other lesser-known destinations are seeing an even greater surge in popularity – with the number of people travelling there this summer versus last summer set to double (or even triple) in some cases.
Manchester Airport has released a list of its 10 fastest-growing holiday destinations / Credit: Marie Volkert | Northleg Official (via Unsplash)
These destinations are spread across the Mediterranean, and all offer a rich blend of sun, sea, sand, history, culture, and foodie delights.
As you’d expect, there are a number of Spanish spots on the list, including the emerging Canary Islands favourite of La Palma, Jerez de la Frontera near the historic city of Cadiz, and the popular Valencia.
Elsewhere, you’ll also find the major cities of Marseille in France, Porto in Portugal, and Verona in Italy on the list, but if you’re keen to visit somewhere a little more off the beaten track, why not try and trip to Zadar in Croatia or Preveza in Greece, which both appear to be growing in popularity.
One of the real stand-out gems on the list though has to be what is dubbed the ‘Maldives of Europe’.
Holiday season is well underway at Manchester Airport / Credit: Ivan Shimko (via Unsplash)
Albania’s capital Tirana is not only a great candidate for a city break, but it’s also the starting point for intrepid explorers seeking out the stunning beaches on the Albanian Riviera – which have become famous on social media over the past couple of years, and have drawn comparisons to the bucket list destination of the Maldives.
“Sometimes, a destination will go viral on social media or see a spike in demand as adventurous travellers discover it,” explained Stephen Turner, who is the Chief Commercial Officer at Manchester Airport. “And we then see that translate into airlines adding extra flights or flying larger aircraft to those destinations to meet that demand.
“We keep our finger on the pulse to analyse these trends and we work with our airline partners to ensure that if a particular destination is in vogue, or emerging as a new favourite, you can get there from Manchester.”
See the full list of stunning destinations and get booking your next trip here.
Featured Image – Nick Karvounis (via Unsplash)
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SpudBros are returning to the Trafford Centre following HUGELY successful debut
Emily Sergeant
Viral internet sensation SpudBros are returning to the Trafford Centre following their hugely successful debut.
Following the ‘overwhelming’ success of their first Trafford Centre residency earlier this summer, the UK’s most-followed jacket potato creators SpudBros are returning to the iconic retail destination for a second pop-up later this month.
Shoppers will once again be able to tuck into freshly prepared, fully loaded jacket potatoes served up in minutes, all without compromising on quality, flavour, or portion size.
The SpudBros – also known as Jacob and Harley Nelson – will, once again, be returning as part of Trafford Centre‘s annual summer fair.
At the pop-up, you’ll be able to pick from fan favourites like the Tram Classic, which is loaded with garlic butter, the signature three-cheese mix, beans, crispy onions, and world-famous ‘tram’ sauce, to the Spudfather topped with chilli con carne, tuna, and coleslaw.
There’s also a range of other flavour-packed options to tuck into, alongside the option to build your own potato, allowing every customer to create their perfect lunch.
“The response to our first week at Trafford Centre was incredible, so we couldn’t be more excited to return,” commented SpudBros co-founder, Jacob Nelson.
Viral internet sensation SpudBros are launching a special pop-up at Trafford Centre this summer / Credit: The Manc Group
“Manchester has always shown us so much support online and it was amazing to finally bring SpudBros to the city. We’re looking forward to serving even more visitors and welcoming back everyone who came to see us the first time around.”
Simon Layton, Centre Director at Trafford Centre, added: “SpudBros was a fantastic addition to our summer line-up and proved hugely popular with our visitors, so we’re delighted to welcome the team back for a second pop-up.”
The SpudBros pop-up will be located outside The Great Hall next week from Monday 24 to Saturday 29 August, serving signature loaded potatoes daily from 12-8pm.