The John Lewis Christmas advert is has become an integral part in the lead-up to the festive season, and the retailer has promised this year’s campaign will be “like no other”.
While plans for the festive period remain uncertain at this stage due to coronavirus (COVID-19) restrictions, the release of the John Lewis Christmas advert is sure to bring a smile to people’s facing and have us shedding a tea or two of joy.
And ahead of this year’s launch – the date of which is as yet unconfirmed – the department store chain has shared some details of the advert, which is set to be “like no other” and will coincide with a festive campaign aimed at raising £5 million for struggling families.
John Lewis will kick-start an appeal in November to raise the funds for two worthy charities.
The money raised from the campaign will go toward FareShare – a charity which aims to help solve food poverty, and Home-Start – which works with parents who need support.
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Speaking on the 2020 Christmas campaign, Pippa Wicks – Executive Director of John Lewis & Partners – said: “In a year like no other, the world has changed – so we will be delivering a Christmas campaign like no other,”
“During 2020, we’ve seen some inspiring and heartwarming acts of kindness throughout our country and our communities [and] now we want to build on this spirit to create a legacy that extends well beyond Christmas,
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“Together we can all make a big difference to the families who need our help most.”
We are delighted to announce that @jlandpartners and @waitrose have partnered with FareShare and @homestartuk aiming to raise £5m and matching donations up to the value of £2m, to help us support 100,000 vulnerable families across the UK. pic.twitter.com/ZeoVAnuqjr
John Lewis said the £5 million total will help to support an estimated 100,000 families in need, and customers will be encouraged to donate to the campaign, with the retailer promising to match all donations up to a maximum of £2 million.
Not only that, but purchases using the My JL and My Waitrose loyalty cards will also generate donations for the two charities over the festive period.
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Lindsay Boswell – Chief Executive at FareShare UK – said: “In what has been an incredibly tough year for so many, more people than ever are turning to local charities and community groups for support because they simply can’t afford the food they need to feed their families and themselves.”
“We are so delighted to partner with Waitrose and John Lewis to provide support for the thousands of people in need across the UK in the run-up to Christmas and over the winter months,”
The advert and campaign comes in the midst of the ongoing #endchildfoodpoverty campaign fronted by Wythenshawe-born Manchester United star Marcus Rashford – who works in partnership with FareShare UK – which has already enabled thousands of children to claim free school meal vouchers throughout school holidays in the wake of the coronavirus (COVID-19) pandemic.
Waitrose – part of John Lewis & Partners – is a member of Rashford’s ‘Food Poverty Taskforce’.
Taking to Twitter this morning to acknowledge the campaign this morning, Rashford said that the advert concept was “brilliant”.
The John Lewis 2020 Christmas advert is expected to air this month.
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Drinks prices revealed as Manchester Airport’s first-ever Wetherspoons pub opens inside T2
Emily Sergeant
It’s official… Manchester Airport’s first-ever JD Wetherspoon pub has officially opened its doors inside Terminal 2.
The 300-seater pub – which welcomed its first customers earlier this week – is named The Belle Vue after Manchester’s historic showground.
Throughout the pub, you’ll spot design features that nod to the city’s sporting heritage – including vintage event posters and memorabilia, a ‘locker wall’ hosting trophies and other sporting exhibits, and a cricket-themed design in the carpets and bar panels.
Creating around 150 jobs in the process, The Belle Vue is the final planned new eatery to open in the airport’s redeveloped Terminal 2, marking one of the final steps in the super-terminal’s decade-long, £1.5bn transformation.
Manchester Airport’s first-ever Wetherspoons pub has opened inside Terminal 2 / Credit: Supplied
According to the MEN, pints are priced from £6.20 for Carling and Coors lager, £6.45 for Budweiser, £6.60 for Guinness, and £6.70 for Poretti and 1664 Biere.
Prosecco is £9.20 for 175ml glass and £37.10 for the full bottle, while spirts and mixers are £6.80 for singles and £10.20 for doubles.
There’s also the classic Wetherspoons tea and coffee machines, where you can refill as many times as you like for just £3.60.
“It’s a proud moment to see the final new retail unit opening in our new-look Terminal 2,” commented Richard Jackson, who is the Retail Director at Manchester Airport.
“To be rounding off this 10-year programme by adding such an iconic name as Wetherspoon to the terminal is particularly special and we know that it will prove extremely popular with passengers. We think they’ll love the nods to Manchester’s heritage in the décor and design – and of course the name.”
The Belle Vue will be open from the first flight to the final flight each day, and food will be served from opening until 10pm.
Featured Image – Supplied
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Iconic Manc movie 24 Hour Party People is set to return to cinemas for its anniversary
Emily Sergeant
One of Manchester’s most iconic movies is set to return to the big screen next month.
Remastered in 4K and returning to UK cinemas to mark 24 years since its original release, Michael Winterbottom’s 2002 biographical comedy drama film, 24 Hour Party People, tells the story of Manchester‘s popular music community from 1976 to 1992 – specifically about Factory Records‘ founder Tony Wilson.
The film begins with the punk rock era of the late 1970s, before moving through the 1980s into the rave and DJ culture, and of course, the ‘Madchester‘ scene of the late 1980s and early 1990s.
The narrative largely follows the career of Tony Wilson, played by Middleton-born actor Steve Coogan, while also covering the careers of the major Factory Records artists – especially Joy Division and New Order, as well as A Certain Ratio, The Durutti Column, and Happy Mondays.
If you haven’t seen 24 Hour Party People before, it’s a dramatisation based on a combination of real events, rumours, and urban legends, as the film is sure to make clear.
Coogan is joined by a cast by a mixture of big names and, at the time, rising stars like Paddy Considine, Shirley Henderson, Lennie James, John Simm, Ralf Little, Andy Serkis, Sean Harris, John Thomson, and even Peter Kay, alongside cameos from other figures connected to the Manchester music scene.
Before it returns to cinemas, the film will first open music and media festival/conference, Beyond The Music, at MediaCity in Salford on 6 October.
The screening at the festival will also be followed by a Q&A with Coogan, Winterbottom, and producer Andrew Eaton.
24 Hour Party People will then be re-released in UK cinemas from 9 October, and you can check your local cinema for screening times and book tickets online now.