It’s officially that time of year, the annual John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, and now, after much speculation, department store retailer John Lewis has finally unveiled its 2021 Christmas advert – and of course, it’s another tearjerker.
It’s fair to say that the release of the John Lewis Christmas advert is an event the whole country waits for every year.
Over the years, we have seen a snowman on a mission to find a gift for his snow girlfriend, a friendship between a bear and a hare, and the heartwarming story of a the young girl who spots a lonely old man on the moon.
We’ve also had characters such as Monty the Penguin, Moz The Monster, and Excitable Edgar in recent years.
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But this year, it’s all about a young alien.
What happens when an #UnexpectedGuest lands in your forest? 🌠 You show them how Christmas is done, of course 🎄
Explaining the premise of this year’s advert, John Lewis said: “This year’s Christmas advert is the magical tale of 14-year-old Nathan, who discovers an unexpected guest and space traveller, Skye, has landed in the woods beside his home.
“As he introduces her to the season’s traditions, from decorating the tree to eating mince pies, their friendship develops and we see the magic of Christmas through the eyes of someone experiencing it for the very first time.”
The soundtrack – which is also often a big talking point of the annual adverts, with previous tracks storming up the charts – is a cover of Together In Electric Dreams, originally released by Philip Oakey and Giorgio Moroder in 1984.
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The track is performed by 20-year-old London singer and songwriter Lola Young.
Shoppers will be able to buy a version of the Christmas jumper that Nathan gives Skye, which costs between £14 and £29 – depending on size – with 10% of the profits going to the charities FareShare and Home-Start UK.
“There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones,” said Claire Pointon, Customer Director at John Lewis.
“After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future.
“We know our customers are excited for this festive season more than ever, as they reconnect with family and friends [and] through the story of Skye and Nathan we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time.”
Morrisons introduces new quiet hours to make stores less ‘overwhelming’ for shoppers
Emily Sergeant
Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.
Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.
In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.
The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.
Morrisons has introduced new quiet hours to make stores less ‘overwhelming’ for shoppers / Credit: Morrisons
Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.
But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.
The company says the extension is all with the aim of “helping even more customers”.
During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.
“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.
“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”
Featured Image – Morrisons
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Freddos are on sale for 10p at UK supermarkets for the first time in nearly 20 years
Emily Sergeant
It’s happening… it’s finally happening.
We never thought we’d see this again, but for the first time in nearly two whole decades, you can now walk into supermarkets across the UK and pick yourself up a Cadbury Freddo for the price of just 10p.
While it may sound a little too good to be true, due to the fact that the beloved chocolate treat has been creeping up in price for the past 19 years, and has very much gone onto become a classic British reference point for the state of inflation and the rising cost of living crisis, we couldn’t be happier to confirm it is.
But, of course, there is a bit of catch (because isn’t there always).
For anyone looking to get their hands on a slashed-price Freddo – which we imagine will be the vast majority of people reading this – you unfortunately won’t be able to pop into any supermarket, as the 10p offer is exclusive to Sainsbury’s and you’ll need a Nectar card to be eligible for it too.
The caption of the now-viral post reads: “Some things from the mid 2000s should NEVER come back, but this is not one of them.
“Head to any Sainsbury’s superstore to pick up a Freddo for just 10p with your nectar card.”
Sadly, not only is this unmissable Freddo offer exclusive to Sainsbury’s for Nectar card-holders, it’s also only available in Sainsbury’s superstores too, meaning you won’t be able to find the cheap frog-shaped chocolate bars in little Sainsbury’s Local outlets.
The offer is also only for a very limited time too, as it’s available to make the most of from today (17 April) up until next Tuesday 23 April.
Freddos are on sale for 10p at Sainsbury’s for the first time in nearly 20 years / Credit: Sainsbury’s | The Manc Group
Thankfully, Freddos are the only chocolate treats that Sainsbury’s has slashed the price of currently.
As a way of celebrating the iconic confectionary company‘s 200th birthday this year, the supermarket has also put offers on a wide range of other products.
Dairy Milk bars, multipacks of Fudge, Curly Wurlys, and Flakes, Dairy Milk Trays, Chocolate Finger biscuits, and Mini Roll cake bars are the other much-loved Cadbury products currently on sale with up to 30% off their marked price.
Rachel Clark, who is the Director of Grocery for Sainsbury’s, said on the supermarket’s current Cadbury offers: “We’re delighted to be celebrating such an iconic moment for Cadbury, and its milestone of 200 years as a loved chocolate brand. We know that our customers love Cadbury so we’re very excited to be offering market-leading prices across selected Cadbury products, with savings of up to 60% off with Nectar Prices.”
Emily Sergeant -
4th November 2021 
