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Manchester chosen for first-ever Pro:Direct Soccer ‘FC’ concept store
Danny Jones
Manchester city centre has been chosen for the first-ever Pro:Direct Soccer concept store, which is set to be unveiled very soon.
While a specific opening date is yet to be announced, we now have a confirmed venue, which will be none other than the Arndale.
The world-famous online retailer first began experimenting with brick-and-mortar stores over a decade ago, with their LDN19 shop in the capital opening back in 2014, but now they’ve signed a new 10-year lease in the busy Manc shopping centre.
Set to open early in 2026, the flagship ‘PD:FC’ site promises to be “more than a store” and is purpose-built to celebrate all things football culture.

Due to take over a 9,180 sq ft unit spanning two floors, the new ‘Football Performance and Culture store’ is tipped as the first of its kind anywhere in the world.
Choosing Manchester due to its rich music, fashion, sporting and football heritage, most specifically, our home was seen as a natural destination for the new concept.
The debut PD:FC store is not only looking to offer a unique retail experience to our footy-obsessed city, but also deliver a site for innovation and cultural crossover.
As per an official press release, the brand says PD:FC “ensures every player finds the right fit, feel, and edge to allow them to ‘Play Better’”, adding that it will “curates the evolving world of football culture, harnessing the energy of the streets, the glory of stadiums, and the influences within game and beyond.”
‘PRO:DIRECT Sport PD:FC’ will be come just the latest in a recent trend of high-profile openings in the Arndale and neighbouring New Cathedral Street, with the likes of Sephora and Represent attracting huge opening day queues, not to mention fellow sport and activity brands, Arc’teryx, Alo Yoga and Trailberg.
Speaking on the announcement, PRO:DIRECT Sport‘s Chief of Brand, Sam Baldock, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide.
“Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture.
“A place where players and fans can connect with the very best the sport has to offer. This is our home for the football-inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
Let’s just say we can’t wait for kick-off.
Read more:
- Bohemian FC are giving away five of their viral Oasis football shirts
- The 2026 British Super League Basketball cup finals are coming to Manchester
- Relaunch date revealed for majorly revamped Altrincham Leisure Centre
For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.
Featured Images — Pro:Direct (supplied)/The Manc Group
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The Super League Basketball cup finals are coming to Manchester
Danny Jones
Manchester is set for more exclusive sporting action as the Super League Basketball (SLB) cup finals are coming to the AO Arena.
Britain’s official basketball league has been through a prolonged period of uncertainty over the last couple of years, but the SLB now looks to be back on track.
With that in mind, Manchester has been chosen to host the next edition of the division’s cup finals, which take place early next year.
This is going to be good.
Ahead of the 2025/26 Super League Basketball campaign kicking off this September, and Manchester set to host an NBA fixture – just the second time it’s been in our city and the first time in history a regular season game has been played here in the UK – it’s another sporting milestone for 0161.
Combine that with the football now back underway, and it’s fair to say it’s going to be a busy few months for us Mancs.
Announcing the event this month, the confirmation of the host venue comes some 30 years after our very own Manchester Giants (now simply known as Manchester Basketball) first said hello to their old home ground, the AO Arena.
The storied sports and entertainment stadium is still the site which attracted the biggest British basketball crowd ever when our local side took on the London Leopards.
It feels only fitting, therefore, that the legendary arena should host the Men’s and Women’s SLB Cup Finals in a blockbuster double-header on Sunday, 22 March 2026.
With the future of basketball in the UK now looking much more secure after a deal to allow overseas players to register for work visas was agreed, the climate surrounding the British circuit looks a lot healthier than it did at the start of the year.
We are pleased to announce we have received confirmation from Basketball England that they will continue to process Governing Body Endorsements (GBEs) for SLB clubs, ahead of the new Super League season starting next month.
— Super League Basketball (@SprLeagueBballM) August 7, 2025
Read more below.#BritishBasketball
Speaking on the important breakthrough, Interim Independent Chair, Sanjay Bhandari MBE, said: “We’re grateful to the Home Office and BE for their clarification in resolving this key issue.
“Clubs have shown real ambition and determination throughout the summer, pushing ahead with roster plans in the face of uncertainty. Now that this issue has been resolved, we can all look ahead to what promises to be a thrilling season of SLB with a full fixture list to be announced in the coming weeks.”
The new official Super League Basketball season will commence now commence on 19 September. As for the finals, both the AO Arena and Manchester City Council (MCC) know how big a deal it is to have booked the games.
John Hacking, the MCC’s Executive Member for Skills, Employment and Leisure, went on to add his own excited statement following the news, too.
Read more:
- Manchester’s famous 24-hour charity run for the homeless expands into three new cities
- Bohemian FC are giving away five of their viral Oasis football shirts
- Manchester Storm confirm club veteran will serve in a ‘player-coach’ role this season
“Manchester stands proudly at the forefront of British basketball, and we’re thrilled to welcome Super League Basketball to the AO Arena next year — a world-class venue in a city where elite competition, grassroots development, and community passion come together.
“From vibrant outdoor courts in Hulme to elite fixtures at the National Basketball Performance Centre, Manchester is a city that understands and supports the game at every level.
“Hosting the SLB Cup Final, the showpiece of the premier professional league in the UK, is a powerful endorsement of our growing reputation, proving that we not only understand basketball – but champion it at every level.”
Tickets will be available pre-sale from Wednesday, 20 August, or you can wait to grab general admission next week (Wed, 27 Aug) right HERE.
For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.
Featured Images — Super League Basketball/AO Arena/The Manc Group