Hundreds of people have flocked into Manchester city centre for a chance to meet super-influencer Molly-Mae Hague in the flesh.
The 25-year-old former Love Island star is hosting a pop-up for her fashion brand Maebe.
And after briefly promoting it on her Instagram stories to her 8.5m followers, the crowds have formed fast.
Molly-Mae herself is in Manchester handing out free coffees and cookies to celebrate International Women’s Day.
The Maebe coffee truck and pop-up structure are in Lincoln Square, just past the Town Hall.
Fans of the star (who are, yes, mostly female) have been queueing for several hours ahead of the pop-up opening at 10am.
Many have been posing for selfies and chatting to a beaming Molly-Mae after collecting their free treats.
There are also film crews in attendance, who it’s believed are filming for the second instalment of her upcoming documentary, Molly-Mae: Behind It All.
She launched her brand Maebe last September, pitched as offering accessible luxury fashion.
Previous Maebe pop-ups have only taken place in London, despite Molly-Mae living in the north west.
The queues are still raging in Manchester for the pop-up, if anyone was planing to head down.
Featured image: The Manc Group