After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the John Denver anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
What do you think? Is it time for a new go-to tournament anthem for the Three Lions moving forward?
Featured Images — Oasis/ITV Sport (screenshots via YouTube)
UK News
SIR Kevin Sinfield among list of local names officially recognised in the King’s Birthday Honours 2026
Danny Jones
While many individuals were already public knowledge, we’re made up to hear that SIR Kevin Sinfield has now finally received his long-overdue knighthood, and he’s not the only recognisable local and/or beloved famous face to have been recognised in the King’s Birthday Honours list for 2026.
There are so many worthy names on the list, but it goes without saying that the ‘Sir Kev’ campaign is one that countless have been flying the flag for rather high over the past few years.
Sinfield, 45, is not only a rugby league and England legend, but he has warmed hearts across the country and beyond through his superhuman ‘7 in 7’ ultramarathon efforts on behalf of the Motor Neurone Disease Association (MNDA) in recent times, all in memory of his old teammate and best friend: the late, great Rob Burrow.
Following his 2014 MBE, OBE in 2021, and CBE in ’23, we struggle to think of anyone more deserving of the accolade than the Oldham native, to be honest; here he is talking about the great privilege earlier this month:
Hero, legend, inspiration – these words don’t even begin to cut it.
That being said, he’s not the only ex-sportsman with a crucial Greater Manchester connection to have been honoured this year, as former Scotland international and Manchester United player Lou Macari (who still has a chippy in his name right near the ground) has also been made an MBE.
While Sinfield was recognised for services to sport and charity, 77-year-old Macari has been awarded the accolade for his work helping the homeless across not just the North West but all over the country.
Setting up the Macari Foundation back in 2016 and creating vital shelters, fundraising and support schemes – not to mention being involved in various other adjacent charitable initiatives such as the now annual Old Trafford Stadium Sleepout – it’s a cause he’s backed for more than a decade now.
Put quite simply, he’s helped change people’s lives for the better and save them full-stop.
Speaking to BBC Breakfast on Monday, 15 June, the Stoke-on-Trent-based, legendary Celtic centre-forward and retired Red was visibly humbled by what could arguably now be his most treasured medal.
Lou Macari has been recognised for his decade-long commitment to a homeless charity in Stoke-on-Trent by being made an MBE in the King's Birthday Honours.
As for other names this year, several Lionesses were also featured as part of the list for 2026, including Euros winners Chloe Kelly and Alessia Russo, both of whom also previously played for Manchester City and Man United, respectively.
Fellow WSL stars Michelle Agyemang, Jess Carter, Hannah Hampton and Lauren James also joined the duo, along with a quintet of other national team players who were given MBEs as part of King Charles III’s New Year’s Honours List, with the prior official ceremony taking place last month.
One of those names, most notably for Mancs, was Tyldesley’s very own Ella Toone, another MUWFC star who has also shone under England Women’s manager Sarina Wiegman.
You can find the full Birthday Honours List right HERE.
Georgina Pellant -
23rd March 2023 
