Manchester Arena is being renamed as the ‘AO Arena’
The new headline sponsorship will see the site titled the 'AO Arena' until 2025 - with AO customers entitled to exclusive access, tickets and experiences.
Manchester Arena has struck a deal with Bolton-based online electrical retailer AO to rename the city centre’s major entertainment venue.
The new headline sponsorship will see the site titled the ‘AO Arena’ until 2025 – with AO customers entitled to exclusive access, tickets and experiences.
This is the first time the arena has been branded since 2014.
In addition to the sponsorship announcement, arena operators ASM Global have also submitted a planning application for the first phase of the venue’s major redevelopment.
The strategy is aiming to turn the arena into one of the lowest carbon venues in Europe, enhance its existing access to onsite transport links, and act as hub for communities.
ADVERTISEMENT
Over 6,800 people from across Greater Manchester provided feedback as part of an extensive consultation on the plans – ‘with 94% voting positively on the proposals.’
Anthony O’Neill / Geograph
AO Founder and CEO, John Roberts commented on the announcement; “The Arena holds a special place in the hearts of so many people in Manchester so we’re hugely proud to add the AO smile, especially after such an emotional and difficult period. Our home is firmly in the North West, something we’ve never forgotten while building the business into a global destination for electricals.
ADVERTISEMENT
“We hope today’s redevelopment plans for the AO Arena which, combined with soon-to-be-announced good news about the events coming in 2021, will create hope and excitement about the future of entertainment in our great city.
“Through this sponsorship, we can deliver our famous AO smile to millions of visitors every year and we can’t wait to welcome them to the AO Arena. Thousands of our customers will also be able to enjoy amazing events with tickets, exclusive access and money-can’t-buy experiences.”
James Allen, General Manager of the AO Arena added: “We are thrilled to have secured this partnership and we look forward to a dynamic relationship with this exciting brand.
ADVERTISEMENT
“Marking our 25th anniversary with redevelopment plans and our new partnership with AO highlights our commitment to the future of this venue in the heart of Manchester. And after such a long period of pause, we look forward to being able to press play and welcome fans back to the AO Arena.”
AO and ASM Global will be working together to turn the venue ‘AO green’, with ambitions to book the biggest talent for shows once the arena is ready for a full reopening.
Robyn: The Sexistential Tour – Co-op Live, Manchester | Review
Lonnie Bowes
There are pop stars, and then there is Robyn.
There’s something about the Co-op Live that still feels new, but last night it felt like it had been waiting for a show like this. The Swedish icon brought her long-awaited Sexistential Tour to Manchester, and from the first beat drop, the arena was hers.
Opening with a wall of robes, strobes and a euphoric rush of synths. Robyn didn’t so much arrive as materialise – already dancing, already fully committed. The production was immense; towering LED rigs, carefully crafted lighting, and a stage that somehow managed to feel intimate despite the sheer scale of the room. It was a proper spectacle.
Images: The Manc Group
The setlist drew from across her catalogue, weaving newer material around the bangers with real care. Honey felt celestial. With Every Heartbeat did what it always does. And when the opening bars of Dancing On My Own finally landed, the roar that met them was something else entirely – the kind that gives you goosebumps on the back of your neck. Even if you’ve heard the song a thousand times it still landed it like it was the first time.
What strikes you most about Robyn, though, isn’t the production or even the songs. It’s how real she seems up there. She throws herself into every lyric, dances like nobody’s watching, and radiates a kind of joy that feels hard-won rather than performed. In an era of very calculated pop, that matters.
The Sexistential Tour is exactly what it promises – big questions about love, loneliness, and what it means to just exist, set to some of the best pop music ever written.
Manchester, she owned us and I think we are all okay with that.
Manchester institution ‘a little emotional’ after receiving a visit from rock icon Hayley Williams
Daisy Jackson
Rock icon Hayley Williams has been spotted shopping at Manchester institution Afflecks.
The legendary independent retail emporium said it was ‘feeling a little emotional’ after its halls were graced with rock royalty.
And not only did the Paramore frontwoman and acclaimed solo singer-songwriter come for a browse, she even gave Afflecks a shout-out on stage later that night.
Hayley Williams headlined two solo shows at Manchester Academy on Monday and Tuesday this week.
The shows are in support of her third studio album, Ego Death at a Bachelorette Party.
And despite being known globally as one of music’s best lead vocalists, this is actually Hayley Williams’ first solo tour (her previous dates were cancelled because of Covid).
While on stage in front of fans last night, she said: “I’ve learnt some Mancunian, and I’ve been to Afflecks!”
It sounds like she’s as lovely as she is legendary, with Afflecks saying that the star hung around to chat and take photos.
Sharing photos of the star inside the building, Afflecks wrote: “So a very special visitor stopped by Afflecks yesterday…
“A huge thank you to Hayley Williams for taking the time to visit us, say hello, and pose for a photo. She was so super lovely, kind, and welcoming, and to top it all off she even gave Afflecks a shout-out during last night’s show.
“Safe to say we’re feeling a little emotional about it. Thank you again Hayley for supporting Manchester’s small businesses.”
The Manc -
2nd September 2020 
