Iceland has today announced further support for Marcus Rashford’s campaign to end child food poverty in the UK by offering free frozen vegetables to families using Healthy StartVouchers.
Earlier this week, it was announced that supermarket chain is part of the Child Poverty Task Force formed by Manchester United star Marcus Rashford and the retailer has now jumped even further into action by offering shoppers using Healthy Start Vouchers a free bag of frozen veg worth £1.
Frozen veg is said to offers the same nutritional value of fresh veg, whilst also helping to reduce waste and last longer, which helps families to manage their spend. This free frozen veg will boost the value of the vouchers to ensure that all families have easy access to nutritious food at a great value.
Those with Healthy Start Vouchers can redeem the offer from Friday 11th September.
The offer comes after Marcus Rashford called for the government to implement three of the policy recommendations of the National Food Strategy – including increasing the value of Healthy Start Vouchers from £3.10 to £4.25 – and now Iceland’s initiative will add value to the scheme, while the government considers the improvements it will make through policy changes.
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? Special announcement ?
From next Friday, anyone using a Healthy Start voucher can get a free bag of frozen veg to boost the voucher's value, and help ensure families have access to healthy food.
The Manchester United footballer and Wythenshawe-local announced the forming of the taskforce this week, as he continues to tackle child food poverty.
The initiatives suggested include the expansion of free school meals, expansion of school holiday food and activity programmes, and increasing the value of the Healthy Start vouchers as well as expanding their availability to all those on Universal Credit.
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Iceland Foods was named as one of the supporters of the campaign and is backing proposals drafted by the National Food Strategy.
Marcus Rashford said: “My hope on forming the Child Food Poverty Task Force was that it would ignite conversation relating to the issue – why is this happening? How is this happening? And, are we really doing everything we can to help?
“Iceland’s new initiative grew out of that conversation and it really shows how the simplest step can have impact.”
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Henry Dimbleby – Head of the independent National Food Strategy – said: “It is brilliant that Iceland have taken this step to help children get more fruit and veg into their diets. What a great example of how a supermarket can help low-income households eat well.
“Eating well in childhood is the very foundation stone of equality of opportunity. There is a serious danger that this economic downturn will increases hunger and poor diet, and leave a lasting scar on the bodies and prospects of our young children.
“I urge the government to follow suit by increasing the value of Healthy Start Vouchers to £4.25 a week and offering them to all pregnant women and parents and carers on universal credit with children under four.”
Iceland Foods
Following the implementation of the initiative, Iceland will report findings and learnings back to the Food Foundation – which is working to support the implementation of the National Food Strategy recommendations – government Ministers and Marcus himself in the hope that this will encourage the government to accept the pressing need to increase the value of, and extend the entitlement to Healthy Start Vouchers.
Richard Walker – Managing Director of Iceland Foods – said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.
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“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.
“At Iceland we have a long history of supporting our local communities and offering great quality, low cost food to help families across the country [and] we will continue to review our commitment to ensure we are able to support Marcus’ campaign to the fullest possible extent.”
You can find out more via the Iceland website here.
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Rio Ferdinand is stepping away from TNT Sports after more than a decade
Danny Jones
Manchester United legend and ex-England international Rio Ferdinand has announced he will be stepping away from TNT Sports, leaving more than a decade with the broadcaster.
Ferdinand has spent the best part of the last 10 years serving as a leading pundit and analyst, as well as hosting his own ‘Rio Meets’ online series – the interview format of which has been replicated on his YouTube channel.
However, after having been one of their main anchors both under the BT Sport and even more so since the inception of the rebranded TNT Sports Football umbrella, the 46-year-old has confirmed he has now quit their regular coverage following the Champions League final this weekend.
In a lengthy statement on social media, the ex-Man United defender, who also played for Leeds, West Ham, Bournemouth and QPR, described it as a “difficult decision.”
Taking time to thank the network for their “tremendous support” over the years, especially those “behind the scenes, whose work often goes unseen but has been essential to our success.”
The talented centre-back retired in May 2015 after more than 500 appearances and 81 national team caps, making an almost immediate switch into punditry and remaining a household name.
Rio has also remained a popular figure at Old Trafford and, indeed, across various parts of Manchester since leaving United in 2014.
For instance, his self-titled Foundation has carried out some truly transformational local outreach across various boroughs, as it has back in his home city of London.
Responding to the news, TNT Sports said nothing more than “Thanks for everything, Rio”; meanwhile, fellow former Red, Danny Simpson (who retired last year and also works as a pundit/presenter for MUTV) added: “You’re going to be missed, bro. Every time you’re on, you give us all the mad insight.”
However, he has promised he will remain in the media industry, continuing to work under the Rio Ferdinand Presents digital brand and pursuing “other business interests”.
With his ‘Rio Reacts’ and ‘Vibe with FIVE’ series regularly raking in millions of views, he might not be on the box during European nights but you’ll still be seeing plenty of him.
Rare bat-eared foxes have arrived at Chester Zoo for the first time in more than 30 years
Emily Sergeant
It’s time to say a big hello, as rare bat-eared foxes have now arrived at Chester Zoo.
The two sisters, named Maasai and Malindi, have been welcomed by conservationists after travelling more than 500 miles from a zoo in Paris, and they are the first mammals of their kind to come to Chester Zoo in more than 30 years.
First images show the pair exploring their home in the zoo’s new Heart of Africa habitat – which officially opened to the public back in March, and is the largest zoo development ever undertaken in the UK, spanning more than 22.5 acres in size.
The adorable – but rather unique-looking – bat-eared fox is named after its distinctive oversized ears and is native to the open savannahs and arid grasslands of eastern and southern Africa.
They live for around 13 years on average, and their characteristically large ears help regulate their body temperature and enhance their incredible hearing, allowing them to prey like detect insects moving underground.
The species faces increasing threats in the wild, largely due to the loss of their habitat caused by agriculture, human encroachment, and hunting.
This is why Chester Zoo has long been at the forefront of protecting African wildlife.
Its teams’ have been supporting everything from the safe translocation of northern giraffes to protected national parks in Uganda, to developing cutting-edge AI trail cameras to protect giant pangolins from illegal trafficking in recent years.
Bat-eared foxes have arrived at Chester Zoo for the first time in 30 years / Credit: Chester Zoo
“It’s incredibly exciting to welcome bat-eared foxes back to Chester Zoo after a 30-year hiatus,” commented David White, who is the Twilight Team Manager at Chester Zoo.
“Both Maasai and Malindi are settling in well so far, spending much of their time exploring their expansive home and getting to know their new housemates – a family of twelve Cape porcupines. These two species would often come across one another in the wild, so we’ve recreated this right here at Chester.
“In time, we hope to introduce one of the two sisters to a male fox, with the hope that we can contribute to the European conservation breeding programme, helping to ensure there’s a healthy, genetically diverse back-up population in human care.
Emily Sergeant -
4th September 2020 
