Or so that’s what we’ve always thought, but now a huge scientific study has been conducted and resurfaced for discussion by popular YouTube channel AsapSCIENCE, and it has actually revealed what is statistically the funniest joke in the world.
The study being discussed in the video was actually conducted almost 20 years ago, but its findings remain interesting to this day.
Psychologist Dr Richard Wiseman set up website LaughLab in 2001 where more than 40,000 jokes were stored on it, and over the course of a year, more than 1.5 million people from across the world rated five randomly-selected jokes on a five-point scale.
And here’s the joke that came out on top:
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Two hunters are out in the woods when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services. He gasps: “My friend is dead! What can I do?” The operator says: “Calm down, I can help. First, let’s make sure he’s dead.” There is a silence, then a shot is heard. Back on the phone, the guy says: “OK, now what?”
What do you make of that then?
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It’s certainly not bad considering a joke isn’t likely to be at its most side-splittingly hysterical when muttered to yourself, but perhaps it’s better being said out loud to someone un-expecting of it.
Wiseman said this joke came out on top because of its “universal appeal”.
He told The Guardian back in 2002 that: “Many of the jokes submitted received higher ratings from certain groups of people, but this one had real universal appeal. Also, we find jokes funny for lots of different reasons. They sometimes make us feel superior to others, reduce the emotional impact of anxiety-provoking situations or surprise us because of some kind of incongruity.
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“The hunters joke contained all three elements.”
Further discussing Wiseman’s study in the HuffPost, Scott Weems – author of Ha! The Science of When We Laugh and Why – added: “I believe comedy tastes vary so widely because humour isn’t about setups or punchlines. Instead it’s about the ‘kick of the discovery’, thinking one way and then suddenly turning that thinking around.
“Shock and surprise are needed for that turn, but there must be a destination too. The reason dead baby jokes are so unappealing is that the same ingredient providing the shock also leaves us with some unfortunate imagery once the joke is over.
“Of the thousands of jokes analysed in Wiseman’s study, the ones rated highest by everybody included some shock or surprise, but not so much that they became the centrepiece of the joke.
“More important was a sense of false expectations being overturned. My personal favourite involved two ducks sitting on a pond. One of the ducks says, ‘Quack’. The other quickly responds, ‘I was going to say that!’.
Festival-goers urged to stop taking wheelie bins full of booze
Daisy Jackson
Festival-goers have been warned not to take wheelie bins full of alcohol to festivals with them this summer.
The warning has come ahead of this year’s Download Festival, which takes place next month and kicks off the summer’s biggest run of festival dates.
But a major train operator has said there have been incidents in the past of passengers trying to travel to festivals with wheelie bins and luggage trolleys.
Passengers have had to be reminded that wheelie bins are not permitted on board, and they should instead only carry as much luggage as they can comfortably carry.
The warning comes from East Midlands Railway, one of the key services that will whisk people to Download Festival between 10 and 14 June.
Customers returning from the festival are also encouraged to use boot-cleaning brushes provided at stations to help remove mud before boarding trains.
Philippa Cresswell, customer experience director at East Midlands Railway, said: “We’re encouraging customers to travel light.
“Last year, some festive goers tried to board services with wheelie bins or festival trolleys full of beer. While it might seem like a great idea for getting your supplies to the festival, it just isn’t safe or possible to bring them onboard train services.”
Festival-goers urged to stop taking wheelie bins full of booze
EMR has also warned customers to plan journeys in advance, with engineering work taking place at various locations on the Midland Main Line, near where Download Festival takes place.
She continued: “We’re advising customers travelling to Download Festival to plan their journeys in advance and be aware that essential engineering work will affect services across the weekend.
“As a result, some services will be reduced or amended, and passengers should check before they travel and allow extra time.”
The full list of 125 ‘everyday essentials’ you’ll soon be able to get for cheaper in the UK
Emily Sergeant
Crisps, biscuits, avocado, and chewing gum are just a few of the items that are soon set to be available for cheaper in the UK.
First announced by Chancellor Rachel Reeves last week, the Government has now published a list of more than 100 of key items that are set to see targeted cuts to tariffs, alongside uprating mileage rates for the first time in 15 years and reducing VAT.
It covers a wide range of ‘everyday essentials’ – from fresh fruit and vegetables, oil and baked goods, to chocolate, sauces, and soft drinks.
“The war in Iran isn’t our war, but one we will need to respond to,” Chancellor Reeves commented.
“My priority is keeping prices down for households and businesses. That’s why we’re freezing fuel duty, increasing the mileage rate for the first time in 15 years and slashed VAT temporarily this summer to help reduce the cost of days out.”
Full list of 125 ‘everyday essentials’
Garlic
Gherkins
Aubergines
Sweet peppers
Other peppers (capsicum/pimenta)
Olives (fresh/chilled)
Olives (for oil production)
Olives (frozen)
Plantains (fresh and dried)
Bananas (fresh and dried)
Limes
Citrus fruits (various)
Avocados
Fresh figs
Dried figs
Other fresh fruits
Frozen fruits
Dried apricots
Dried apples
Dried peaches/nectarines
Dried pears
Dried papaya
Mixed dried fruit
Mixed nuts
Mixed fruit and nuts
Green tea
Buckwheat
Fonio
Quinoa
Olive oil (extra virgin)
Olive oil (virgin)
Olive oil (other)
Margarine
Mixed fats and oils
Vegetable oils
Chewing gum
Liquorice products
White chocolate
Marzipan and pastes
Throat pastilles
Sugar confectionery
Boiled sweets
Toffees and caramels
Sugar tablets
Cocoa paste
Cocoa powder
Chocolate (bulk and retail)
Chocolate bars
Chocolate with fruit, nuts or cereal
Chocolate spreads
Chocolate drink preparations
Couscous
Crispbread
Gingerbread
Biscuits
Waffles and wafers
Rusks
Toasted bread products
Bread
Pizzas and quiches
Pickled peppers
Prepared vegetables
Crisps
Processed potatoes
Baked beans
Preserved beans
Preserved vegetables
Preserved tropical fruit
Candied fruit
Jams and marmalades
Preserved citrus fruits
Mixed preserved fruit and nuts
Tomato ketchup
Tomato sauces
Soups and broths
Non-alcoholic beverages
Plant-based drinks
Crisps and fresh fruit are two of the items set to see targeted tariff cuts / Credit: Esperanza Doronila | Jonas Kakaroto (via Unsplash)
The Government says these cuts support the action it has already taken to reduce the cost of living – including freezing prescription charges, protecting motorists from fuel duty increases, and raising the minimum wage.
The list of everyday essentials set to see targeted cuts to tariffs comes after the Great British Summer Savings initiative was announced last week.
This means that, from 25 June through to 1 September 2026, a temporary reduced rate of VAT – down from 20% to 5% – will be introduced on children’s meals in restaurants and family leisure activities over the summer period.